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Let's Start An Epidemic

Let's Start An Epidemic

How does the common cold spread through a group of friends or co-workers. What about other contagions? Can a contagion be used for good? Doc explores how things like disease, politics, and even moods travel through (meat-space) social networks. What impact do we have on others? What impact do they have on us? And what does this mean for members of the software development community?


Michael (Doc) Norton

May 02, 2014


  1. Let’s Start an Epidemic! Doc Norton
 Global Director of Engineering

    Culture Groupon
 @DocOnDev doc@groupon.com
  2. 1979

  3. 1979

  4. 1979 KISS Sucks!!

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  8. “Anyone on earth, at my or anyone’s will, can now

    learn in just a few minutes what I think or do” - Frigyes Karinthy
  9. Player Friend Hearst Ford Foreman Riveter

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  12. IP SM MG MK BM

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  15. But it’s not that simple...

  16. Obesity

  17. Smoking

  18. Alcohol Consumption

  19. Depression

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  21. Happiness

  22. Happiness

  23. Happiness

  24. Kindness

  25. Compassion

  26. Love

  27. love

  28. love

  29. 1989

  30. 1989

  31. 1989

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  44. love

  45. love

  46. Love

  47. Love is a Contagion

  48. Doc Norton
 Global Director of Engineering Culture Groupon
 @DocOnDev doc@groupon.com

    Love is a Contagion Let’s Start an Epidemic!
  49. Let’s Start an Epidemic! Doc Norton
 Global Director of Engineering

    Culture Groupon
 @DocOnDev doc@groupon.com Love is a Contagion #LoveContagion
  50. References / Credits • Collective Dynamics of Smoking in Large

    Social Networks
 http://www.nejm.org/doi/full/10.1056/ NEJMsa0706154 • Anger on The Internet
 http://online.liebertpub.com/doi/full/10.1089/ cyber.2012.0130 • Data Structures Using C
 http://www.amazon.com/Data-Structures- Using-Aaron-Tenenbaum/dp/0131997467 • History of Computing
 http://en.wikipedia.org/wiki/ History_of_computing_hardware_(1960s %E2%80%93present)
 http://en.wikipedia.org/wiki/ Timeline_of_computing_1950%E2%80%9319 79
 http://en.wikipedia.org/wiki/ Timeline_of_computing_1980%E2%80%9319 89 • Windows 2.0
 http://en.wikipedia.org/wiki/Windows_2.0 • Stanley Milgram
 http://en.wikipedia.org/wiki/Stanley_Milgram • Marconi
 https://en.wikipedia.org/wiki/ Guglielmo_Marconi • Emotional Contagion
 http://en.wikipedia.org/wiki/ Emotional_contagion • Fowler’s Works
 http://jhfowler.ucsd.edu/ • Spread of Happiness
 http://fowler.ucsd.edu/ dynamic_spread_of_happiness.pdf

  51. References / Credits • “Chain Links” (pdf)
 https://docs.google.com/viewer?url=http:// djjr-courses.wdfiles.com/local--files/ soc180:karinthy-chain-links/Karinthy-Chain-

    Links_1929.pdf • Six Degrees of Separation
 https://en.wikipedia.org/wiki/ Six_degrees_of_separation • Small World Experiment
 https://en.wikipedia.org/wiki/Small- world_experiment • The Hidden Influence of Social Networks
 http://www.ted.com/talks/ nicholas_christakis_the_hidden_influence_of _social_networks.html
 http://blog.ted.com/2010/05/10/ the_hidden_infl/ • Three Degrees of Influence
 https://en.wikipedia.org/wiki/ Three_degrees_of_influence • “Connected” (book)
 http://www.amazon.com/Connected- Surprising-Networks-Friends-Everything/dp/ 0316036137 • Marconi Nobel Lecture (pdf)
 http://www.nobelprize.org/nobel_prizes/ physics/laureates/1909/marconi-lecture.pdf • KISS (band/discography)
 http://en.wikipedia.org/wiki/Kiss_discography • Spread of Obesity in Large Social Networks
 http://www.nejm.org/doi/full/10.1056/ NEJMsa066082

  52. Images • Boy Holding Earth (image)
 http://images.fineartamerica.com/images-medium-large-5/child- holding-world-earth-globe-in-his-hands-oleksiy-maksymenko.jpg • Eiffel

    Tower (image)
 http://img1.etsystatic.com/008/0/5636636/il_fullxfull. 399837539_gmq5.jpg • Six Degrees of Separation (image)
 http://upload.wikimedia.org/wikipedia/commons/8/88/ Six_degrees_of_separation_01.png • Kevin Bacon (image)
 http://24.media.tumblr.com/tumblr_mejsu0Iqwg1rhfklho1_400.jpg • Love/Hate Baby (image)
 http://lolzpad.com/wp-content/uploads/2013/05/Funny-Baby-Love- Hate.jpg • KISS (image)
 http://s3.amazonaws.com/rapgenius/ xfOWdQ7uTZ13zmLMLteF_kiss.jpg • Ramones (Image)
 http://cdn1.cdnme.se/cdn/8-2/652941/images/2012/ ramones_200193498.png • Tandy Model II (image)
 http://upload.wikimedia.org/wikipedia/commons/thumb/c/c6/Okona- GfhR-TRS-80.jpg/711px-Okona-GfhR-TRS-80.jpg • Highway Overpass (image)
 http://www.gribblenation.com/breezewood/underroad.jpg • Spread of Obesity in Large Social Networks (movie)
 http://fowler.ucsd.edu/fsn5.mov • Depression in Social Network (image)
 http://fowler.ucsd.edu/images/depression_2000.jpg • Fowler Images
 http://fowler.ucsd.edu/images/ • Laughing School Girls (image)
 http://cdn.c.photoshelter.com/img-get/I0000CrKxGG1KWEc/s/ 880/880/ZimbabweTravelAmieV-7712.jpg • Matrix Machines
 http://media.ntvmsnbc.com/i/NTVMSNBC/Components/ ArtAndPhoto-Fronts/Sections-StoryLevel/NTV%20Bilim/ 121221matrixx.jpg • The “Matrix”
 http://images4.alphacoders.com/270/27094.jpg • Stopping Bullets
 http://1.bp.blogspot.com/-Z1BP5Yq0HqY/T3y3Zm6ydfI/ AAAAAAAACa0/0gQ2lEYvGjg/s1600/tomarse+la+vida+con +calma.jpg • “Choice”