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1. Course Five: May Funnels + Traffic 5 Inform + Educate
2. YOUR CREATIVE SUPERBIZ Your First Funnel 5.1
3. YOUR CREATIVE SUPERBIZ MODULE 5.2 MODULE 5.3 MODULE 5.4 MODULE 5.1 Selling Your Course Your First Funnel Finding Your Traffic Building Your Authority
4. 4 MODULE 5.1 YOUR CREATIVE SUPERBIZ The goal of this module is to understand basic sales funnels Goal for this module
5. Every sales funnel has these four core elements: a Traffic Source , a Lead Magnet, an Authority Amplifier, and a Conversion Event Aaron Fletcher “ “
6. YOUR CREATIVE SUPERBIZ A sales funnel is one of the fundamental concepts behind running a successful online business, selling products and services online. Without the old-fashioned method of face-to- face sales transactions in a brick-and-mortar shop, you have to find ways to turn browsers into buyers without a live salesperson or cash register. Why is it important to have a sales funnel?
7. YOUR CREATIVE SUPERBIZ $
8. YOUR CREATIVE SUPERBIZ There are four main stages of a funnel (AIDA): • Awareness • Interest • Decision • Action. What are the stages of a sales funnel?
9. YOUR CREATIVE SUPERBIZ This is the stage where you attract “prospects” into your funnel. You might offer free information in a blog post, show them an enticing advert, offer a quiz or free test. You are looking to attract a variety of traffic sources and you might use free or paid methods. Stage 1: Awareness
10. YOUR CREATIVE SUPERBIZ This is the stage where you use some type of lead magnet to build a relationship or solve a problem. This might be a free trial, a quiz or survey, a free eBook, a video or template. Anything you can give away which will solve an immediate problem and entice a stranger to give you their contact details. Stage 2: Interest
11. YOUR CREATIVE SUPERBIZ This is the stage where you use an authority amplifier to build trust and engagement. Once you have attracted a stranger to trust you with their contact details in exchange for a free solution, you can follow up with them and increase the importance and authority you have in the minds of your audience. The goal of this stage is to take someone who just opted in, and move them on to your conversion event. Stage 3: Decision
12. YOUR CREATIVE SUPERBIZ This is the stage where you ask for the sale. A webinar, for example is the perfect opportunity to build trust and authority in the minds of your audience and then sell them on a digital product at the end of the training. Many people rely on email lists as a way to build a relationship with an audience and then sell a product from within the email. Sometimes all you have to do is ask for the sale. Stage 4: Action
13. YOUR CREATIVE SUPERBIZ The most common pages include: • Facebook Ads • Blog Posts • Webinars • Landing Pages • Sales Letters What is included in a funnel? • Up-sell Pages • OTO Pages • Thank you pages • Quizzes and Surveys • Opt-in or Squeeze Pages.
14. YOUR CREATIVE SUPERBIZ There are a lot of moving parts in most funnels. As you move through the process and develop your signature solution, you will be setting up email sequences and automation, but for a $27 product there is no need. For now, we are going to develop a simple sales funnel which attracts your target audience, builds your authority and asks for the sale. How do I create my first funnel?
15. MODULE 5.1 YOUR CREATIVE SUPERBIZ 15 The goal of every funnel is to turn strangers into customers Sales funnels are simply a sequence of web pages There are four stages: Awareness, Interest, Decision, and Action. Top three takeaways YOUR CREATIVE SUPERBIZ
16. Funnel Hacking Exercise Funnel Hack three funnels Track and analyse how a funnel works by going through these three traffic sources from your worksheet: Facebook, Instagram and Google Answer these three questions: How did they attract your attention? How did they establish their authority? How did they ask for a sale/conversion? EXERCISE YOUR CREATIVE SUPERBIZ
17. Funnels can be as simple or as complicated as you want them to be. There are many free and easy-to-use tools which can do most of the heavy lifting for you. Think about ways which work for you to attract your audience, tell them about your solution and ask for the sale. What if I can’t create a funnel? YOUR CREATIVE SUPERBIZ Road Block
18. FURTHER READING YOUR CREATIVE SUPERBIZ YOUR CREATIVE SUPERBIZ The Sales Funnel Book — Nathan Williams The Sales Funnel Book teaches the “Interest Driven” strategy to help you plan, build, and implement sales funnels that automatically mould to your subscribers, leads, and customers — allowing you to better relate and sell more!
19. MODULE 5.1 YOUR CREATIVE SUPERBIZ See you back at 10:50 am Morning Tea