Best practices for content curation

Presentation on content curation by Donna Papacosta at the IABC West conference in Whistler, BC, November 2011

Transcript

1. Best  prac*ces  for  content  cura*on   IABC  Western  Region  Conference   November  2011   Donna  Papacosta  
2. Tweet  tweet?   #iabccanwest   @donnapapacosta  
16. Clay  Shirky   “It’s  not  informaEon  overload.   It’s  filter  failure.”  
17. What  is  curaEon?   Finding,  grouping,  organizing  and   sharing  the  best  of  relevant  content  
18. Why  curate?   •  For  your  own  knowledge  and  learning   •  Show  others  you’re  a  resource  
19. CuraEon  steps   •  Find  content   •  Collect  it,  save  it   •  Document  it;  add  context  and  meaning;  tell  a   story   •  Share  it;  allow  others  to  embed  
20. Individuals  as  curators   •  Helps  you  to  be  seen  as  a  leader,  expert   •  Combine  your  original  content  with  curated   content   •  Trusted  guide  
21. Storify  
22. Storify  demo  
23. Brands  as  curators   •  Helps  keep  brand  top  of  mind,  especially   during  long  B2B  sales  cycle   •  OrganizaEon  as  a  trusted  guide  
26. AggregaEon  vs.  curaEon   •  AggregaEon  –  no  human  factor   •  CuraEon  –  adds  the  human  factor   “When  we  like  it,  it’s  curaEon;  when  we  don’t   like  it,  it’s  aggregaEon.”  
27. EXAMPLES  OF  CURATED  CONTENT  
38. ≈  
43. Paper.li  
45. Format?   •  E-­‐newsleXer   •  Blog   •  Microsite   •  CuraEon  tool  
46. Quick  list  of  tools   •  Delicious   •  Pearltrees   •  Diigo   •  Storify   •  Scoop.it   •  Paper.li   •  Triberr   •  Google+  Sparks   •  Tumblr   •  Magnify.net   •  Curata   •  CuraEon  StaEon  
48. Defining  your  curaEon  strategy   •  How  are  you  trying  to  posiEon  yourself  or  your   organizaEon?   •  What  role  does  content  play  in  your  overall   markeEng  or  communicaEons  strategy?   •  How  can  you  keep  your  efforts  going?   •  How  will  you  measure  success?  
49. Ideas  for  curated  content   •  Industry  news   •  Expert  Eps  and  advice   •  PresentaEons   •  Case  studies   •  Reviews  of  events  or  books   •  Photos   •  Infographics   •  Videos,  podcasts  
50. REMEMBER  TO  BE  DISCERNING!  
51. CuraEng  company  news  for     the  intranet   •  Company  news   •  News  about  compeEtors   •  What’s  happening  in  the  industry   •  Other  factors  that  affect  the  market  
52. Best  pracEces   •  Understand  your  market  and  your  place  in  it   •  What  does  your  audience  care  about?   •  IdenEfy  thought  leaders,  influencers   •  Pick  a  placorm   •  Organize  content   •  Add  your  own  flavour;  tell  a  story   •  Share,  and  make  it  easy  to  share   •  Always  link  to  the  original  source   •  Add  original  content  too   •  Measure  your  results  
53. How  to  get  started   •  Know  your  niche   •  Think  like  a  curator;  keep  your  eyes  open  and   your  tools  running   •  Be  consistently  helpful   •  Share,  share,  share  
55. Please  keep  in  touch   DONNA  PAPACOSTA   donna@trafcom.com   905.844.7645    trafcom.com    @donnapapacosta