+/one/topic # matches any level within a topic i.e many/sub/topic/# Qos 0,1,2 0: at most once aka fire and forget 1: at least once aka ack back by subscribed clients 2: exactly once (assured delivery) by subscribed clients Last Will and Testament publish dead client to a topic part of initial connection message Retained message (you can set TTL) stored on broker, so as possible receiver can subscribe later bookended message