Eleven One's Company Profile

Who we are, what we do!

Transcript

1. G l o b a l s t o r y . L o c a l i m p a c t .
2. We are an idea space. We tell brand stories with content that is original, creative and affordable.
3. What kind of stories? Stories which connect on a personal level. Stories which create or increase confidence. Stories that are responsive. Stories that are fun and encouraging. Stories that make the brand/product more real and alive. These are authored around real concepts like individual achievements, tricks and tips of the trade, the 'rise from the ashes' journey, CSR etc... We do everything in advertising but we focus most of our efforts on a niche process called Content Marketing. Content Marketing is visualized through the timeless form of communication - story telling. Forgotten for a long time, it is now a must-do among global brands.
4. How do we tell a story? we ideate… we create… we communicate… What does a story do? Exactly what a fairytale does to a child – capture their attention. Any story told honestly can encourage thought leadership and fuels loyalty that is far richer than interruption.
5. Brief Tata Communications wanted their presence to be felt at an entrepreneur’s conference by way of a booth. Challenge How do you get a bunch of delegates at a conference to visit your booth among 20 others during a 15 minute break? Solution Who could market a booth better than the delegates themselves. So, we took the booth to them. We developed a simple quiz, with an exciting goody bag as a prize. In addition, we produced two videos to market their Cloud based product, InstaCompute. We got footage from the delegates at the conference. Effect Soon more were flocking to the Tata Communications booth asking how they could get a goody bag. We turned the delegates into ambassadors for Tata Communications. It gave the brand visibility as they walked around the conference hall, carrying the gift bag that they had won at the booth. The quiz also helped to generate leads for the client.
6. Brief Produce a video to market Tuscany-styled luxurious villas in Bangalore for a real estate developer. Challenge We worked backwards on this one. We had no script for the video, right up until the time the principal architect was made to speak about the villas in front of the cameras. When we had finished shooting, he had already spoken for ten minutes. After that, we began our task of scripting to make a 3-4 minute video. Solution Apart from feeding a potential buyer with a whole lot of information on how his house would look, we gave the video an artistic touch. We got the architect to spontaneously sketch out one of the villas, which features in the first 10 seconds of the video. Effect The client has featured the video on YouTube, their website and in their marketing package for potential buyers.
7. Brief Based in Malaysia, AVANTIsports was looking to break into the Indian Sports scene with FUTSAL. Challenge The tournament had to be organised right in the middle of the ICC Cricket World Cup 2011. In cricket crazy India, introducing a new sport like Futsal was like getting Sachin Tendulkar to play Basketball! Solution We took up the challenge with the ‘All It Takes is 5’ campaign - If you can play football, you can certainly play futsal. All it takes is five players. We also got extensive coverage by Times of India & DNA. Effect 19 teams from across the city took part. Currently, we help manage the brand in India and Malaysia.
8. Brief A radio broadcasting company celebrating their 45th anniversary, required promotion for a concert and RJ hunt. Challenge Make ‘a voice’ fill up the seats, make ‘a voice’ appeal to a new generation of RJs. So, we had to make just ‘the voice’ sound good, overnight. No exaggeration, deadline was literally overnight! Solution We scripted a series of whacky radio jingle scripts overnight and hit the studio in the morning for recording. We also made online ad commercials for event promotion. Effect The jingles that featured on air gave their show a very high listenership rate. The concert and RJ hunt also had a high turnout.
9. Brief Launch an event management company with a music concert. Challenge Finding sponsors for a brand new venture is never easy. The challenge was to pitch the vision to prospective sponsors and simultaneously fill up the seats at the auditorium. Solution ELEVEN ONE gave Articulate Media a brand identity and undertook event marketing, ticket sales and venue set up. We also did newspaper coverage. Effect ‘Restore’: the maiden venture-cum-launch was a full house! We also delighted the sponsors with advertising space at the venue and on branding collaterals.
10. Brief Create an informative website for a new VBS (Vacation Bible School) resource materials venture, online. The website needed to appeal to both children and adults. Challenge No childish designs, no Joker Font. The client insisted, “We want people to know that we mean business.” Solution We developed a micro site and gave it a ‘corporate’ feel that appealed to kids too. The page needed to have just enough information for the decision makers at churches and institutions to place an order for resource materials. Effect 20 institutions all across India responded and placed orders for materials with just a click of a button.
11. Brief A new Christian ministry for young people asked for a corporate identity. They also required production & marketing for their events. Challenge The company logo had to be simple and yet: - Fresh and original - Appeal to youth - Feature Christian symbolism Solution A new font was created for the logo and tested on a young audience. Effect Most found ‘m’ in the logo “sooooooooo cute” because of its resemblance to an animal figure. The symbol of the cross, unlike other Christian ministries is not very obvious at first glance, giving it an element of surprise when discovered. Intrigue drew young people to the events.
12. Brief We call it the ‘Online Store Project’ - a market research for a client who intended to start an online retail business in India. Solution A combination of primary and secondary research was carried out. The report explained e-commerce trends in the Indian and global market, in the context of growth possibility and competition. It identified the key steps involved in setting up and running an e-commerce business, drawing attention to one of the crucial aspects and ‘face’ of such a venture – the website. The report also suggested effective ways of marketing an online retail store.
13. Vinay George He adds, subtracts, divides, multiplies and balances an account sheet with finesse! He also takes time off the numbers game, rolls up his sleeves and gets really creative. The funniest of the lot, he's also an ardent Chelsea fan. As a market research analyst for brands such as Sony, Toyota, Unilever, Microsoft etc, this talented musician fell in love with marketing and advertising. After finishing his masters, he took the plunge and started his own agency. He loves all things creative, networking & meeting new faces, writing, traveling and food (not necessarily in that order)! Otherwise called Philly or Pylie, he started his career with British Airways. Phil basically takes care of everything around. The others run to him for approval of concepts or simply to settle an argument. An excellent drummer, this guy is really funny and loves anything fast and furious. Philvee Varughese Noel George
14. Melvin Kumar Melvin brings with him a wealth of experience organising corporate events pan India for over seven years . He's excelled in launches, parties, promotions and event stalls for brands such as Mercedes Benz, Idea, Accenture, Goldman Sachs etc. Backed up by vendors across the country, this guy can whip up an event at the drop of a hat! Patrick Johnson With nine years of design experience, Patrick brings with him a wealth of knowledge and creativity. Always calm and composed even in the face of tough times, he is constantly on the lookout for creative challenges that will knock his socks off. He's the guy we call on to implement an idea that we see in our heads and he never disappoints! She believes nothing is impossible. The only thing impossible (for the rest of us) is pleasing her. With an eye that views everything critically, she's insistent that only the best ideas reach the client. She also has a passion for music, writing, travel and history. Shreya Alex
15. +91 99161 65576 +91 99160 97026 m@el-1.com ElevenOneAdvertising ElevenOneChannel @ElevenOneTweets Indiranagar, Bangalore, India