Philly WordPress Meetup – October 2017

WordPress SEO has everything to do with speed and almost nothing else. Let's discuss SEO from the web developers perspective and what we can do to improve it, from chasing the elusive Google PageSpeed 100/100 rank to tuning that budget server.

Transcript

1. SEO Speedwagon: The WordPress Tour
2. Daniel Olson DigitalCube, COO @emaildano
3. We develop WordPress
 products on AWS
5. Philadelphia
6. Kobe Sendai Tokyo Niigata Fukuoka
7. Let’s talk SEO –
8. WTF is SEO
9. SEO The practice of increasing the
 quantity and quality of traffic.
10. src: rorymacrae.co.uk
12. SEO Gurus Don’t give them your money. Run away.
14. IMHO What really matters with SEO?
15. Marketing SEO v. Developer SEO
16. Depth of Content Frequency of Content Quality of Content Marketing
17. Marketing SEO
18. Speed Security Markup Dev
19. Developer SEO
20. SEO Plugins
21. The Good They’re easy additions to most sites They do help (sometimes) There are a ton of them to choose from
22. 200+ Pages of Results
23. The Bad They’re easy additions to most sites They don’t help (sometimes) There are a ton of them to choose from
24. Choosing the right fit
29. They all do a lot more
 then just SEO
30. src: themeisle.com
34. Speed
35. According to Google the average time it takes for a mobile landing page to load is now 22 seconds. src: yoast
36. AMP
40. What about cache?
41. Security
42. Security
44. Will a perfect Google PageInsights
 score give me better SEO?
46. By proxy, yes.
47. In conclusion…
48. Throwing plugins at your site is not the answer.
49. Use them wisely and with purpose + monitor what they do.
50. First, go for fast.
 Then the rest is easy.