Services Convergence

ET-3010 LTKA | H1/2016
Connected Services and Cloud Computing
#3-1 Services Convergence and Digital Ecosystems
http://eueung.github.io/ET3010/

1.   LTKA #3-1 Services Convergence & Digital Ecosystems Dr.-Ing. Eueung Mulyana http://eueung.github.io/ET3010 ET-3010 | Connected Services and Cloud Computing | Attribution-ShareAlike CC BY-SA 1 / 51
2. Outline Services Convergence Impacts of Services Convergence Digital Ecosystems Examples of Digital Ecosystems Trends and Enablers 2 / 51
3.   Services Convergence 3 / 51
4. Communication Services A Look Back & Forward - Ericsson  4 / 51
5. Pre-Convergence Landscape Mobile Computing (Telco) Two Separate "Islands" ca. Y2000 (VisionMobile) 5 / 51
6. Pre-Convergence @Telcos Mobile (Telco) Device / Terminal Dumb + Closed Network Private + Vertically Integrated + Intelligent 6 / 51
7. Local Telcos Mobile (Telco) The Begin of Industry Competitions 7 / 51
8. Pre-Convergence - Computing Computing Device / Terminal Intelligent (SW) + Open Network Public + Horizontally Integrated + Dumb 8 / 51
9. Convergence Computing Mobile Around 10 Years Later 9 / 51
10. Convergence - Mobile Computing Vodaf one 11: 45 M onday C l ock St ock Weat her M usi c C am er a Phone E­ M ai l Adr ess Saf ar i C al endar i T unes i B ooks N ew s pm Device / Terminal Intelligent (SW) + Open Network ?? 10 / 51
11. Communication Services Changes - SAP  11 / 51
12. Changes Happened & Will Always Be ... Fixed Telephony Telephony Mobile Fixed Computing Mobile Computing Computing Diffused (Nordkapp + VisionMobile) Diffused Computing = IoT = PerComp = UbiComp = Everyware Networked Mesh Computing 12 / 51
13. Other Notes Equivalent Terms Mobile Computing Mobile 2.0 Telco 2.0 13 / 51
14.   Impacts of Services Convergence 14 / 51
15. A Deeper Look Telephony Mobile Mobile Computing From Mobile Telephony to Mobile Computing What was happened during this change? 15 / 51
16. EU27 Survey - 2011 EU Houshold Spending 2011 via VisionMobile 16 / 51
17. Potentials Mobile Telephony EU Houshold Spending 2011 Average Spending for Communications -> 3% Telcos are Gatekeeper for this need. 17 / 51
18. Potentials Mobile Computing EU Houshold Spending 2011 Average Spending for the Rest -> 97% Ecosystems are Gatekeeper for these needs. 18 / 51
19. A Deeper Look Telephony Mobile Mobile Computing From Mobile Telephony to Mobile Computing What was happened during this change? 19 / 51
20. Commodities Mobile Telephony (Value Creation) Voice, Text, Contacts, & Camera Only for Communication Needs (For EU27 Case -> 3%) 20 / 51
21. Commodities Mobile Computing As of July 2015, around 4M Apps For All Needs (incl. Communications) 21 / 51
22. Services Convergence Direct & Indirect Impacts Covering almost every aspect of our daily lives. 1. New Values & Commodities 22 / 51
23. Distributions Mobile Telephony Telcos were the Center of Value Distributions 23 / 51
24. Distributions Mobile Computing Uni or Multi-Polar Distributions (But Involving Several Parties) 24 / 51
25. Services Convergence Direct & Indirect Impacts Several parties in the ecosystems play their own roles. 1. New Values & Commodities 2. New Schemes for Values Distribution 25 / 51
26. Services Convergence Direct & Indirect Impacts Mobile Telephony -> Telcos + Suppliers Mobile Computing -> Ecosystem Owners + Partners / Participants 1. New Values & Commodities 2. New Schemes for Values Distribution 3. New Business Players / Parties 26 / 51
27. Services Convergence Direct & Indirect Impacts Mobile Telephony -> Proven + Predictable Mobile Computing -> New + Unpredictable New Asymmetric vs. Legacy Business Models 1. New Values & Commodities 2. New Schemes for Values Distribution 3. New Business Players / Parties 4. New Business Models 27 / 51
28. Services Convergence Direct & Indirect Impacts 1. New Values & Commodities 2. New Schemes for Values Distribution 3. New Business Players / Parties 4. New Business Models 28 / 51
29. Services Convergence Direct & Indirect Impacts 1. New Opportunities & Threats 2. The Clash of Business Models 3. New Business Order and Market Leadership 29 / 51
30. Beyond Legacy Services Networked Society - Ericsson  30 / 51
31.   Digital Ecosystems 31 / 51
32. Connected Services Vodafone 11:45 Monday Clock Stock Weather Music Camera Phone E­Mail Adress Safari Calendar iTunes iBooks News pm Elements of the Simplified CS Model User - Device - System 32 / 51
33. Device Model Network Operator HW OS Platform Framework Application Device Abstract Device Model 33 / 51
34. Abstract Device Model Network HW OS Platform Framework Application Device Hardware 34 / 51
35. Abstract Device Model Hardware OEMs (HW Vendors) Accessories Manufacturers 35 / 51
36. Abstract Device Model Network HW OS Platform Framework Application Device Platform & Operating System 36 / 51
37. Abstract Device Model Platform & Operating System Platform / OS Vendors 37 / 51
38. Abstract Device Model Network HW OS Platform Framework Application Device Application Framework 38 / 51
39. Abstract Device Model Application Framework Framework Owners 39 / 51
40. Abstract Device Model Network HW OS Platform Framework Application Device Application 40 / 51
41. Abstract Device Model Application Market Owners Developers 41 / 51
42. Digital Ecosystems Abstract Device Model 1. OEMs (HW Vendors) 2. Accessories Manufacturers 3. Platform/OS Vendors 4. Framework Owners 5. Market Owners 6. Developers 42 / 51
43. Other Elements in the CS Model Vodafone 11:45 Monday Clock Stock Weather Music Camera Phone E­Mail Adress Safari Calendar iTunes iBooks News pm User Operator Advertiser Other Partner 43 / 51
44. Digital Ecosystems Connected Services Model 1. Users 2. OEMs (HW Vendors) 3. Accessories Manufacturers 4. Platform/OS Vendors 5. Framework Owners 6. Market Owners 7. Developers 8. Operators 9. Advertisers 10. Other Partners 44 / 51
45. Mobile is Huge! Network HW OS Platform Framework Application Device Considering the Numbers ... 45 / 51
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50. Refs 1. VisionMobile 50 / 51
51.   END Eueung Mulyana http://eueung.github.io/ET3010 ET-3010 | Connected Services and Cloud Computing | Attribution-ShareAlike CC BY-SA 51 / 51