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Digital Nudge at BuzzConf 2015

Fabio Pereira
November 15, 2015

Digital Nudge at BuzzConf 2015

Fabio Pereira

November 15, 2015
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  1. 16% + $ 59 $ 125 $ 125 84% 32%

    $ 59 + $ 125 68% 0%
  2. a

  3. Cover Cover Cover Cover Cover Cover Cover Cover Cover Cover

    Cover Cover Cover Cover Cover Cover Cover Cover Cover Cover
  4. Cover Cover Cover Cover Cover Cover Cover Cover Cover +

    Cover Cover Cover Cover Cover Cover = DIGITAL EXPERIENCE CONFIGURATOR DIGITAL PERSONALISATION
  5. Read D and Van Leeuwen – Harvard University Time Choose

    Today Eat Next Week Fruit or Chocolate? Time Choosing and Eating Simultaneously 74% 26% 70% 30%
  6. Which ones of these 184 reports do you need? OMG,

    they’re going to take away my reports!!!
  7. http://www.fastcompany.com/3050775/the-sharing-economy-is-dead-and-we-killed-it 2015 2010 TED How many of you own a

    power drill? Everything made sense except that they go buy a drill or just bang a screwdriver through the wall
  8. Families were 13.2% more likely to enroll in health insurance

    after receiving a behaviorally designed letter sent to over 700,000 individuals https://www.whitehouse.gov/sites/default/files/microsites/ostp/sbst_2015_annual_report_final_9_14_15.pdf
  9. highlighting to Veterans that they had earned education and career

    counseling benefits led nearly 9% increase in uptake https://www.whitehouse.gov/sites/default/files/microsites/ostp/sbst_2015_annual_report_final_9_14_15.pdf
  10. Google contacts will help diabetics monitor blood sugar via tears

    http://www.forbes.com/sites/ptc/2014/02/12/google-contacts-will-help- diabetics-monitor-blood-sugar-via-tears/
  11. In the near future, everyone has access to a memory

    implant that records everything they do
  12. value nudges No nudges no value Too much noise The

    Smarter Screen (Shlomo Benartzi)
  13. value nudges No nudges no value Just enough The Smarter

    Screen (Shlomo Benartzi) Too much noise
  14. The bat costs one dollar more than the ball A

    bat and ball cost $1.10 Ball ????
  15. Ball $0.10 Bat $1.10 Total $1.20 The bat costs one

    dollar more than the ball A bat and ball cost $1.10
  16. Ball $0.05 Bat $1.05 Total $1.10 The bat costs one

    dollar more than the ball A bat and ball cost $1.10
  17. I can't see these people, I have to guess at

    who they are and their intent 4 - solipsistic introjection
  18. this is not the real world, these are not real

    people 5 - dissociative imagination
  19. We're just touching it. It's right there. We already feel

    like we own it Adam Brasel Journal of Consumer Psychology
  20. Wash your hands and it goes away… Arnd Florack, ,

    Janet Kleber, Romy Busch, David Stöhr Journal of Consumer Psychology https://www.flickr.com/photos/jariceiii
  21. Behavioral Economics Digital Decoy – Relative Choice Digital choice architect

    Endowment – touch-own Touchscreen endowment Nudges Digital nudges Experiments with people Experiments with data Face to face inhibition Online Disinhibition Effect Present bias Survey suspicion, userbase
  22. * This is just an Illustrative book cover. The final

    version and name might be different *