Digital Nudge at Tyro - Australian Fintech

I had the privilege to be invited to speak at Tyro about #DigitalNudge at their Community of Practice.

Transcript

1. THE HIDDEN FORCES THAT SHAPE OUR DIGITAL DECISIONS FABIO PEREIRA DIGITAL NUDGE
8. TITLE TLSKDJFLDSKF Bat and Ball Experiment www.flickr.com/photos/stavos52093
9. The bat costs one dollar more than the ball A bat and ball cost $1.10 Ball ????
10. Ball $0.10 Bat $1.10 Total $1.20 The bat costs one dollar more than the ball A bat and ball cost $1.10
11. Ball $0.05 Bat $1.05 Total $1.10 The bat costs one dollar more than the ball A bat and ball cost $1.10
18. 35.000
19. $59 $125 $125
20. $59 $125 $125 $125 $125 X
21. $59 $125 $125 $125 $59 $125 X $125 $59 $125
22. $59 $125 $125 $125 $59 $125 $59 $125 $125 $125 X $59
23. $59 $125 $125 $125 $59 $125 $59 $125 $125 $125 $59 X
24. $59 $125 $125 $125 $125 $125 DECOY
25. $59 $125 $125 $125 $125 $125 A -B B
26. a
30. Cognitive biases are like
 optical illusions of behavior. 
 We call them Cognitive Illusions
31. Economic Decisions & Public Choice Behavioral Economics Psychology Cognitive Psychology
34. Images courtesy of Shutterstock
35. Images courtesy of Shutterstock
36. Images courtesy of Shutterstock
37. Images courtesy of Shutterstock
38. 511 Images courtesy of Shutterstock
39. Images courtesy of Shutterstock personalisation I
 D
 GITAL
40. D personalisation I
 ood G
 ntuitive
 I iming
 T ctionable
 A
 earn
 L
 osage ( )
41. UX
42. 4% 99% Denmark Austria
43. 4% 99% DEFAULT Images courtesy of Shutterstock Denmark Austria
46. The power and
 responsibilities
 of defaults
51. Digital Defaults • Checkboxes • Dropdown • Autocomplete • Search Results • Default settings • Call to Action
52. Nudge Images courtesy of Shutterstock
53. #Digital www.digitalnudge.org Nudge
54. #Digital www.digitalnudge.org Nudge
57. People around you control your mind https://www.washingtonpost.com/news/storyline/wp/2014/12/04/people- around-you-control-your-mind-the-latest-evidence/
58. Person next to you buys something YOU Your chances of buying jumps by 30%
59. 1,966
 flights 257,000 passengers 65,000 transactions
60. CUSTOMER BEHAVIOR DATA THOUSANDS OF MINI EXPERIMENTS Your chances of buying jump by 30% DATA INSIGHTS
62. lemonade.com
63. $13 million dollars to reinvent
 P2P insurance Insurance Uber!!! http://www.insurancejournal.com/news/ national/2015/12/08/391235.htm
67. lemonade.com
68. ? 35000 Digital Decisions
69. where to eat in Sydney 91.5%
70. Images courtesy of Shutterstock
71. http://moralmachine.mit.edu/
73. The #DigitalNudges4Good Movement
75. www.smartcaptech.com
77. Executive Order 
 
 Using Behavioral Science Insights to Better Serve the American People
 
 (Sep 15, 2015)
79. 20 times ROI $640 million next 5 years. https://www.gov.uk/government/news/governments-nudge-unit-goes-global
80. bi.dpc.nsw.gov.au
83. 5 cognitive biases to avoid in Discovery http://sharedli.st/fabiopereira/tag/discovery
84. http://www.fastcodesign.com/3022127/evidence/why-youre-more-likely-to-buy-something-when-shopping-on-your-ipad
85. http://www.fastcodesign.com/3022127/evidence/why-youre-more-likely-to-buy-something-when-shopping-on-your-ipad $47 $44 $68
86. Wash your hands and it goes away… Arnd Florack, , Janet Kleber, Romy Busch, David Stöhr Journal of Consumer Psychology https://www.flickr.com/photos/jariceiii
87. http://www.fastcodesign.com/3022127/evidence/why-youre-more-likely-to-buy-something-when-shopping-on-your-ipad
88. 144 billion
90. www.fabiopereira.me Want the material? Thanks