Digital Nudge at Tyro - Australian Fintech

Digital Nudge at Tyro - Australian Fintech

I had the privilege to be invited to speak at Tyro about #DigitalNudge at their Community of Practice.

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Fabio Pereira

May 08, 2017
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Transcript

  1. THE HIDDEN FORCES THAT SHAPE OUR DIGITAL DECISIONS FABIO PEREIRA

    DIGITAL NUDGE
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  8. TITLE TLSKDJFLDSKF Bat and Ball Experiment www.flickr.com/photos/stavos52093

  9. The bat costs one dollar more than the ball A

    bat and ball cost $1.10 Ball ????
  10. Ball $0.10 Bat $1.10 Total $1.20 The bat costs one

    dollar more than the ball A bat and ball cost $1.10
  11. Ball $0.05 Bat $1.05 Total $1.10 The bat costs one

    dollar more than the ball A bat and ball cost $1.10
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  18. 35.000

  19. $59 $125 $125

  20. $59 $125 $125 $125 $125 X

  21. $59 $125 $125 $125 $59 $125 X $125 $59 $125

  22. $59 $125 $125 $125 $59 $125 $59 $125 $125 $125

    X $59
  23. $59 $125 $125 $125 $59 $125 $59 $125 $125 $125

    $59 X
  24. $59 $125 $125 $125 $125 $125 DECOY

  25. $59 $125 $125 $125 $125 $125 A -B B

  26. a

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  30. Cognitive biases are like
 optical illusions of behavior. 
 We

    call them Cognitive Illusions
  31. Economic Decisions & Public Choice Behavioral Economics Psychology Cognitive Psychology

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  34. Images courtesy of Shutterstock

  35. Images courtesy of Shutterstock

  36. Images courtesy of Shutterstock

  37. Images courtesy of Shutterstock

  38. 511 Images courtesy of Shutterstock

  39. Images courtesy of Shutterstock personalisation I
 D
 GITAL

  40. D personalisation I
 ood G
 ntuitive
 I iming
 T ctionable


    A
 earn
 L
 osage ( )
  41. UX

  42. 4% 99% Denmark Austria

  43. 4% 99% DEFAULT Images courtesy of Shutterstock Denmark Austria

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  46. The power and
 responsibilities
 of defaults

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  51. Digital Defaults • Checkboxes • Dropdown • Autocomplete • Search

    Results • Default settings • Call to Action
  52. Nudge Images courtesy of Shutterstock

  53. #Digital www.digitalnudge.org Nudge

  54. #Digital www.digitalnudge.org Nudge

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  57. People around you control your mind https://www.washingtonpost.com/news/storyline/wp/2014/12/04/people- around-you-control-your-mind-the-latest-evidence/

  58. Person next to you buys something YOU Your chances of

    buying jumps by 30%
  59. 1,966
 flights 257,000 passengers 65,000 transactions

  60. CUSTOMER BEHAVIOR DATA THOUSANDS OF MINI EXPERIMENTS Your chances of

    buying jump by 30% DATA INSIGHTS
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  62. lemonade.com

  63. $13 million dollars to reinvent
 P2P insurance Insurance Uber!!! http://www.insurancejournal.com/news/

    national/2015/12/08/391235.htm
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  67. lemonade.com

  68. ? 35000 Digital Decisions

  69. where to eat in Sydney 91.5%

  70. Images courtesy of Shutterstock

  71. http://moralmachine.mit.edu/

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  73. The #DigitalNudges4Good Movement

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  75. www.smartcaptech.com

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  77. Executive Order 
 
 Using Behavioral Science Insights to Better

    Serve the American People
 
 (Sep 15, 2015)
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  79. 20 times ROI $640 million next 5 years. https://www.gov.uk/government/news/governments-nudge-unit-goes-global

  80. bi.dpc.nsw.gov.au

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  83. 5 cognitive biases to avoid in Discovery http://sharedli.st/fabiopereira/tag/discovery

  84. http://www.fastcodesign.com/3022127/evidence/why-youre-more-likely-to-buy-something-when-shopping-on-your-ipad

  85. http://www.fastcodesign.com/3022127/evidence/why-youre-more-likely-to-buy-something-when-shopping-on-your-ipad $47 $44 $68

  86. Wash your hands and it goes away… Arnd Florack, ,

    Janet Kleber, Romy Busch, David Stöhr Journal of Consumer Psychology https://www.flickr.com/photos/jariceiii
  87. http://www.fastcodesign.com/3022127/evidence/why-youre-more-likely-to-buy-something-when-shopping-on-your-ipad

  88. 144 billion

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  90. www.fabiopereira.me Want the material? Thanks