of why humans do what they do. • Spend as much time studying human behaviour and psychology that you do the latest marketing and growth hack techniques. • Understanding human behaviour will help you leverage growth hacking techniques. — SOCIAL ENGINEERING > TECHNICAL ENGINEERING
unit cost. It takes a lot of time to growth hack, and time is money. • Growth Hacking is not only about free channels. You can optimise paid acquisition. • You’ll need to spend money on a lot different experimentation to test, test, test. — GROWTH HACKING ISN’T FREE
thousands of ressources talking about it. • But only few people understand the Growth Hacking mindset. • The whole company needs to have a culture of growth. The tactics all by themselves will not work. • An organisation not aligned for growth, or one that lacks the necessary freedom in place to allow the use of agile methodologies necessary to monitor, manage and iterate on tactics, is a poor fit for Growth Hacking. — A CULTURE OF GROWTH IS REQUIRED