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The Growth Hacking Mindset

The Growth Hacking Mindset

Understanding the growth hakcing mindset

Fred Castagnac

March 07, 2017
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  1. GROWTH HACKING F R E D C A S TA

    G N A C 
 C M O , @ F R E D C A S TA G N A C H E M E R A
  2. — KNOW WHAT GROWTH YOU’RE HACKING • Drive sign ups

    • Revenue • Engagement • Retention • Viral expansion
  3. • Build something with having first a good understanding 


    of why humans do what they do. • Spend as much time studying human behaviour and psychology that you do the latest marketing and growth hack techniques. • Understanding human behaviour will help you leverage 
 growth hacking techniques. — SOCIAL ENGINEERING > TECHNICAL ENGINEERING
  4. • Even if the tactics you use has no per

    unit cost. It takes a lot 
 of time to growth hack, and time is money. • Growth Hacking is not only about free channels. 
 You can optimise paid acquisition. • You’ll need to spend money on a lot different experimentation 
 to test, test, test. — GROWTH HACKING ISN’T FREE
  5. • Growth Hacking is a trending word so you’ll find

    thousands 
 of ressources talking about it. • But only few people understand the Growth Hacking mindset. • The whole company needs to have a culture of growth. 
 The tactics all by themselves will not work. • An organisation not aligned for growth, or one that lacks the necessary freedom in place to allow the use of agile methodologies necessary to monitor, manage and iterate on tactics, is a poor fit for Growth Hacking. — A CULTURE OF GROWTH IS REQUIRED
  6. — F R E D C A S TA G

    N A C , A Z E N D O O C M O , 
 F R E D @ A Z E N D O O . C O M thanks