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Boostrapping transloadit.com

Sponsored · Ship Features Fearlessly Turn features on and off without deploys. Used by thousands of Ruby developers. →
Avatar for Felix Geisendörfer Felix Geisendörfer
May 02, 2012
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Boostrapping transloadit.com

Presentation given on 27.04.2012 at Roots conference in Bergen, Norway.

Avatar for Felix Geisendörfer

Felix Geisendörfer

May 02, 2012
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Transcript

  1. Bootstrapping transloadit.com by Felix Geisendörfer 27.04.2012 at Roots Conference (Bergen,

    Norway)

  2. core contributor

  3. (@)felixge(.de)

  4. This Talk

  5. Lean Startup

  6. Change the World

  7. Billion Dollar Exits

  8. Story of transloadit.com

  9. Starting a business

  10. Self-financing

  11. Becoming (ramen) profitable

  12. Freedom

  13. 90 minutes ...

  14. Format

  15. Interrupt

  16. Participate

  17. Audience

  18. In a startup?

  19. Want to start one?

  20. Let’s get started

  21. transloadit.com

  22. File Upload & Processing

  23. None
  24. None
  25. None

  26. Charging per $ / GB

  27. Profitable as of Feb 2012

  28. Scale: 5 - 50 servers

  29. Revenue: $ X0,000

  30. Technical Skills

  31. None
  32. None
  33. None
  34. None

  35. <HTML>

  36. None
  37. None
  38. None
  39. None
  40. None
  41. None
  42. None
  43. None
  44. None
  45. None
  46. None
  47. None

  48. The Idea

  49. December 2008

  50. Buenos Aires, Argentina CakeFest #2

  51. None
  52. None
  53. None

  54. Cross browser requests

  55. Cross-domain file uploads

  56. Cross-domain file uploads Profit ?

  57. Handle all media files!

  58. None

  59. Think Minimal!

  60. Co-founders

  61. Go alone, die alone

  62. How to find co- founders?

  63. Don’t search - Attract

  64. Co-Founder #1: Tim

  65. None

  66. ~mid 2007

  67. thinkingphp.org

  68. PostTask.com

  69. Started in early 2007

  70. None

  71. Failure

  72. Running out of savings

  73. Loosing Focus

  74. Co-Founder #2: Kevin

  75. ~mid 2008

  76. None
  77. None

  78. The E-Mail

  79. Shares

  80. Equal shares for co-founders

  81. Creating a company

  82. Why?

  83. Liability

  84. Perception

  85. Things to Consider

  86. Costs

  87. Time

  88. Bootstrapping with Contracting

  89. 2005 - 2012

  90. Acquiring Clients

  91. Blogging

  92. Networking

  93. Referrals

  94. Setting your rate

  95. Daily (!)

  96. High

  97. Dividing Time

  98. Development

  99. Release something ASAP

  100. Technology

  101. Use what’s fun

  102. Mix in reliable stuff

  103. Pricing

  104. Aim for expensive

  105. IaaS: Do Plans

  106. You *CAN* change it

  107. CreditCard trick

  108. Marketing

  109. Blogging

  110. Open Source

  111. Learn

  112. Trust

  113. Funding

  114. VC or not?

  115. Risks & Comfort

  116. Be pragmatic

  117. Office

  118. No

  119. The Future

  120. Final Advise

  121. Never Give Up

  122. Questions

  123. Thanks