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Ins and Outs of Email Marketing

Ins and Outs of Email Marketing

Webinar presentation given with Grey Sky Films on November 9, 2011

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fifthroomcreative

November 09, 2011
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Transcript

  1. www.fifthroomcreative.com Tel 973-587-2000 info@fifthroomcreative.com

  2. www.fifthroomcreative.com Tel 973-587-2000 info@fifthroomcreative.com

  3. www.fifthroomcreative.com Tel 973-587-2000 info@fifthroomcreative.com

  4. www.fifthroomcreative.com Tel 973-587-2000 info@fifthroomcreative.com Why Use Email Marketing?

  5. www.fifthroomcreative.com Tel 973-587-2000 info@fifthroomcreative.com Why Use Email Marketing? • Supposed

    to be easy
  6. www.fifthroomcreative.com Tel 973-587-2000 info@fifthroomcreative.com Why Use Email Marketing? • Supposed

    to be easy • Fairly quick
  7. www.fifthroomcreative.com Tel 973-587-2000 info@fifthroomcreative.com Why Use Email Marketing? • Supposed

    to be easy • Fairly quick • Trackable
  8. www.fifthroomcreative.com Tel 973-587-2000 info@fifthroomcreative.com Why Use Email Marketing? • Supposed

    to be easy • Fairly quick • Trackable • Inexpensive
  9. www.fifthroomcreative.com Tel 973-587-2000 info@fifthroomcreative.com Why Use Email Marketing? • Supposed

    to be easy • Fairly quick • Trackable • Inexpensive • Social
  10. www.fifthroomcreative.com Tel 973-587-2000 info@fifthroomcreative.com Some Best Practices

  11. www.fifthroomcreative.com Tel 973-587-2000 info@fifthroomcreative.com Some Best Practices • Build your

    list organically
  12. www.fifthroomcreative.com Tel 973-587-2000 info@fifthroomcreative.com Some Best Practices • Build your

    list organically • Never send an email with just one big image
  13. www.fifthroomcreative.com Tel 973-587-2000 info@fifthroomcreative.com Some Best Practices • Build your

    list organically • Never send an email with just one big image • Put content at users fingertips
  14. www.fifthroomcreative.com Tel 973-587-2000 info@fifthroomcreative.com Some Best Practices • Build your

    list organically • Never send an email with just one big image • Put content at users fingertips • Make “unsubscribing” easy for your subscribers
  15. www.fifthroomcreative.com Tel 973-587-2000 info@fifthroomcreative.com Some Best Practices • Build your

    list organically • Never send an email with just one big image • Put content at users fingertips • Make “unsubscribing” easy for your subscribers • Consider your audiences
  16. www.fifthroomcreative.com Tel 973-587-2000 info@fifthroomcreative.com Some Best Practices • Build your

    list organically • Never send an email with just one big image • Put content at users fingertips • Make “unsubscribing” easy for your subscribers • Consider your audiences • Avoid Spam buzz words
  17. www.fifthroomcreative.com Tel 973-587-2000 info@fifthroomcreative.com Some More Best Practices • Use

    short and concise subject lines
  18. www.fifthroomcreative.com Tel 973-587-2000 info@fifthroomcreative.com Some More Best Practices • Use

    short and concise subject lines • Use your database – personalization wins!
  19. www.fifthroomcreative.com Tel 973-587-2000 info@fifthroomcreative.com Some More Best Practices • Use

    short and concise subject lines • Use your database – personalization wins! • Use “Call to Action” buttons instead of text links
  20. www.fifthroomcreative.com Tel 973-587-2000 info@fifthroomcreative.com Some More Best Practices • Use

    short and concise subject lines • Use your database – personalization wins! • Use “Call to Action” buttons instead of text links • Keep it simple
  21. www.fifthroomcreative.com Tel 973-587-2000 info@fifthroomcreative.com Some More Best Practices • Use

    short and concise subject lines • Use your database – personalization wins! • Use “Call to Action” buttons instead of text links • Keep it simple • Test regularly
  22. www.fifthroomcreative.com Tel 973-587-2000 info@fifthroomcreative.com Some Examples

  23. www.fifthroomcreative.com Tel 973-587-2000 info@fifthroomcreative.com Some Examples

  24. www.fifthroomcreative.com Tel 973-587-2000 info@fifthroomcreative.com Some Examples

  25. www.fifthroomcreative.com Tel 973-587-2000 info@fifthroomcreative.com Some Examples

  26. www.fifthroomcreative.com Tel 973-587-2000 info@fifthroomcreative.com Some Examples

  27. www.fifthroomcreative.com Tel 973-587-2000 info@fifthroomcreative.com Common Questions • What’s a good

    “Open” or “Click through” rate?
  28. www.fifthroomcreative.com Tel 973-587-2000 info@fifthroomcreative.com Common Questions • What’s a good

    “Open” or “Click through” rate? • What’s the best time to send my email blasts?
  29. www.fifthroomcreative.com Tel 973-587-2000 info@fifthroomcreative.com Some Tool Comparisons • Constant Contact

    • MailChimp • Exact Target • Custom solution, Campaign Five
  30. www.fifthroomcreative.com Tel 973-587-2000 info@fifthroomcreative.com How To Get Started • Build

    a list - DON’T BUY ONE • Plan the strategy • What’s going to be sent out • How often will you send blasts out • What’s the point? (Call To Action) • Strengthen your brand
  31. www.fifthroomcreative.com Tel 973-587-2000 info@fifthroomcreative.com Resources • Create Stunning HTML Emails

    http://www.campaignmonitor.com/book/ • Emailology http://www.emailology.org/ • Email Standards Project http://www.email-standards.org/
  32. www.fifthroomcreative.com Tel 973-587-2000 info@fifthroomcreative.com