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Ins and Outs of Email Marketing

fifthroomcreative
November 09, 2011
Education
1
65

Ins and Outs of Email Marketing

Webinar presentation given with Grey Sky Films on November 9, 2011

fifthroomcreative

November 09, 2011
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Transcript

  1. www.fifthroomcreative.com Tel 973-587-2000 [email protected]

  2. www.fifthroomcreative.com Tel 973-587-2000 [email protected]

  3. www.fifthroomcreative.com Tel 973-587-2000 [email protected]

  4. www.fifthroomcreative.com Tel 973-587-2000 [email protected] Why Use Email Marketing?

  5. www.fifthroomcreative.com Tel 973-587-2000 [email protected] Why Use Email Marketing? • Supposed

    to be easy

  6. www.fifthroomcreative.com Tel 973-587-2000 [email protected] Why Use Email Marketing? • Supposed

    to be easy • Fairly quick

  7. www.fifthroomcreative.com Tel 973-587-2000 [email protected] Why Use Email Marketing? • Supposed

    to be easy • Fairly quick • Trackable

  8. www.fifthroomcreative.com Tel 973-587-2000 [email protected] Why Use Email Marketing? • Supposed

    to be easy • Fairly quick • Trackable • Inexpensive

  9. www.fifthroomcreative.com Tel 973-587-2000 [email protected] Why Use Email Marketing? • Supposed

    to be easy • Fairly quick • Trackable • Inexpensive • Social

  10. www.fifthroomcreative.com Tel 973-587-2000 [email protected] Some Best Practices

  11. www.fifthroomcreative.com Tel 973-587-2000 [email protected] Some Best Practices • Build your

    list organically

  12. www.fifthroomcreative.com Tel 973-587-2000 [email protected] Some Best Practices • Build your

    list organically • Never send an email with just one big image

  13. www.fifthroomcreative.com Tel 973-587-2000 [email protected] Some Best Practices • Build your

    list organically • Never send an email with just one big image • Put content at users fingertips

  14. www.fifthroomcreative.com Tel 973-587-2000 [email protected] Some Best Practices • Build your

    list organically • Never send an email with just one big image • Put content at users fingertips • Make “unsubscribing” easy for your subscribers

  15. www.fifthroomcreative.com Tel 973-587-2000 [email protected] Some Best Practices • Build your

    list organically • Never send an email with just one big image • Put content at users fingertips • Make “unsubscribing” easy for your subscribers • Consider your audiences

  16. www.fifthroomcreative.com Tel 973-587-2000 [email protected] Some Best Practices • Build your

    list organically • Never send an email with just one big image • Put content at users fingertips • Make “unsubscribing” easy for your subscribers • Consider your audiences • Avoid Spam buzz words

  17. www.fifthroomcreative.com Tel 973-587-2000 [email protected] Some More Best Practices • Use

    short and concise subject lines

  18. www.fifthroomcreative.com Tel 973-587-2000 [email protected] Some More Best Practices • Use

    short and concise subject lines • Use your database – personalization wins!

  19. www.fifthroomcreative.com Tel 973-587-2000 [email protected] Some More Best Practices • Use

    short and concise subject lines • Use your database – personalization wins! • Use “Call to Action” buttons instead of text links

  20. www.fifthroomcreative.com Tel 973-587-2000 [email protected] Some More Best Practices • Use

    short and concise subject lines • Use your database – personalization wins! • Use “Call to Action” buttons instead of text links • Keep it simple

  21. www.fifthroomcreative.com Tel 973-587-2000 [email protected] Some More Best Practices • Use

    short and concise subject lines • Use your database – personalization wins! • Use “Call to Action” buttons instead of text links • Keep it simple • Test regularly

  22. www.fifthroomcreative.com Tel 973-587-2000 [email protected] Some Examples

  23. www.fifthroomcreative.com Tel 973-587-2000 [email protected] Some Examples

  24. www.fifthroomcreative.com Tel 973-587-2000 [email protected] Some Examples

  25. www.fifthroomcreative.com Tel 973-587-2000 [email protected] Some Examples

  26. www.fifthroomcreative.com Tel 973-587-2000 [email protected] Some Examples

  27. www.fifthroomcreative.com Tel 973-587-2000 [email protected] Common Questions • What’s a good

    “Open” or “Click through” rate?

  28. www.fifthroomcreative.com Tel 973-587-2000 [email protected] Common Questions • What’s a good

    “Open” or “Click through” rate? • What’s the best time to send my email blasts?

  29. www.fifthroomcreative.com Tel 973-587-2000 [email protected] Some Tool Comparisons • Constant Contact

    • MailChimp • Exact Target • Custom solution, Campaign Five

  30. www.fifthroomcreative.com Tel 973-587-2000 [email protected] How To Get Started • Build

    a list - DON’T BUY ONE • Plan the strategy • What’s going to be sent out • How often will you send blasts out • What’s the point? (Call To Action) • Strengthen your brand

  31. www.fifthroomcreative.com Tel 973-587-2000 [email protected] Resources • Create Stunning HTML Emails

    http://www.campaignmonitor.com/book/ • Emailology http://www.emailology.org/ • Email Standards Project http://www.email-standards.org/

  32. www.fifthroomcreative.com Tel 973-587-2000 [email protected]