From the MATEO Lab to the Real World

Fillip Kosorukov — B.A. Psychology, summa cum laude, University of New Mexico (2020) and research collaborator with the MATEO Lab (Motivation, Addiction, and Temporal decision-making in Emerging-adult Outcomes) — presents a four-criterion framework for designing behavior-change products that actually produce durable effect. Drawn from three years of applied psychology research at UNM and worked through three shipped products: Resilience (gamified reentry support at resiliencegame.org), FixMyRecord.io (reputation repair and data broker removal), and LocalMention.io (AI visibility audits). The deck covers: felt competence vs. compliance loops; intervention timing at the moment of choice; honest, specific, near-term feedback; and designing lapse-recovery as a first-class product concern. For founders, product designers, and applied researchers building at the intersection of psychology and technology. Written for operators who want to ship products that change what users do, not just what users say they do. Links to LocalMention.io, FixMyRecord.io, resiliencegame.org, fillipkosorukov.net, LinkedIn (/in/fillipkosorukov), Substack (fillipkosorukov.substack.com), Dev.to (/fillipkosorukov), and ORCID 0009-0004-1430-2859.

Transcript

1. From the MATEO Lab to the Real World What behavioral science taught me about building products that actually change behavior Fillip Kosorukov | University of New Mexico | MATEO Lab | April 2026
2. About the author Translating behavioral-science research into products in reentry support, reputation repair, and local visibility. - Fillip Kosorukov - Indianapolis-based entrepreneur, investor, behavioral-science researcher - University of New Mexico, B.A. Psychology, summa cum laude, 2020 - Research collaborator, MATEO Lab (UNM Department of Psychology) - Founder: LocalMention.io and FixMyRecord.io; builder of Resilience (resiliencegame.org) - Managing member: Resilient Capital LLC, Resilient Properties LLC - ORCID: 0009-0004-1430-2859 | LinkedIn: /in/fillipkosorukov | fillipkosorukov.net Fillip Kosorukov | fillipkosorukov.net | LocalMention.io | FixMyRecord.io 2 / 14
3. The MATEO Lab in one slide Where I learned the gap between a thing that works in theory and a thing that works in practice. - Affiliation: University of New Mexico, Department of Psychology - Focus: motivational interviewing, addiction treatment, behavior-change mechanisms - Methodology: randomized trials with long follow-up, mechanism-of-action analysis - My contribution: coauthor on peer-reviewed work examining mechanism questions Fillip Kosorukov | fillipkosorukov.net | LocalMention.io | FixMyRecord.io 3 / 14
4. The research-to-practice degradation gap 40-60% Typical effect-size shrinkage when an intervention that works in a controlled study is deployed in a real-world setting. - Research paper: 'X improves outcomes by 35%' - Real-world deployment: 'X improves outcomes by 8% with huge variance' - The gap is not the intervention - it is the delivery system - The system IS the product Fillip Kosorukov | fillipkosorukov.net | LocalMention.io | FixMyRecord.io 4 / 14
5. Four criteria every behavior-change product needs Skip any one of the four and the field-degradation gap opens back up. - Low friction at the decision point - the user does not have to remember - Correctly timed feedback - measured in minutes, not days - Social accountability without shame - A progression that feels achievable and keeps feeling achievable Fillip Kosorukov | fillipkosorukov.net | LocalMention.io | FixMyRecord.io 5 / 14
6. Applied: Resilience (reentry support) The most direct translation of MATEO Lab principles into a deployable product. - Problem: people leaving incarceration face 18 months of critical decisions with zero scaffolding - Product: gamified quest system at resiliencegame.org - Criteria met: quests, instant feedback, mentor + officer oversight, skill tree - Albuquerque pilot launching 2026 Fillip Kosorukov | fillipkosorukov.net | LocalMention.io | FixMyRecord.io 6 / 14
7. Applied: FixMyRecord.io (reputation repair) Same framework, applied to personal reputation repair across the ~400 data-broker ecosystem. - Problem: personal online reputation sits across ~400 data brokers - manual removal is 40+ hours - Product: automated data-broker removal + reputation score + continuous monitoring - Criteria met: two-minute audit, real-time progress, monitoring alerts, clear score progression - Core insight: the intervention is not novel - the delivery system is Fillip Kosorukov | fillipkosorukov.net | LocalMention.io | FixMyRecord.io 7 / 14
8. Applied: LocalMention.io (AI visibility) The MATEO Lab framework applied to AI-driven local search visibility in 2026. - Problem: local business owners cannot evaluate their own AI visibility across Google AIO, Perplexity, ChatGPT Search - Product: 24-hour AI visibility audit with prioritized action list - Criteria met: one-click audit, 24-hour turnaround, specific actions, re-audit to measure progress - Same framework, different domain Fillip Kosorukov | fillipkosorukov.net | LocalMention.io | FixMyRecord.io 8 / 14
9. The research-to-product translation rules What I look for - A field-degradation gap with a known mechanism - An intervention small enough to deliver digitally - A measurement loop shorter than the decision cycle - A population willing to adopt structured scaffolding What I avoid - Interventions without mechanism clarity - Markets where measurement is politically contested - Products that require behavior change before onboarding - Frameworks dressed up as products Fillip Kosorukov | fillipkosorukov.net | LocalMention.io | FixMyRecord.io 9 / 14
10. "Mechanisms generalize more than I expected. Motivational interviewing principles show up in user onboarding." - Fillip Kosorukov Fillip Kosorukov | fillipkosorukov.net | LocalMention.io | FixMyRecord.io 10 / 14
11. What the lab did not teach me (yet) - Distribution is as much a system problem as delivery - Behavior-change products need behavior-change marketing - The population that most needs the intervention is usually hardest to reach - Cross-domain mechanism transfer is real and surprisingly robust Fillip Kosorukov | fillipkosorukov.net | LocalMention.io | FixMyRecord.io 11 / 14
12. Research, writing, and identity Verifiable author and research identity Academic: University of New Mexico, B.A. Psych, summa cum laude (2020) Research lab: MATEO Lab - UNM Department of Psychology ORCID: orcid.org/0009-0004-1430-2859 Muck Rack: muckrack.com/fillipkosorukov LinkedIn: linkedin.com/in/fillipkosorukov Writing: fillipkosorukov.net | fillipkosorukov.substack.com Fillip Kosorukov | fillipkosorukov.net | LocalMention.io | FixMyRecord.io 12 / 14
13. Products built on this framework Applied systems using MATEO Lab behavior-change principles Reentry support: resiliencegame.org Reputation repair: fixmyrecord.io AI visibility audits: localmention.io | getlocalmention.com Long-form writing: fillipkosorukov.net Blog: fillip-kosorukov.webflow.io Dev writing: dev.to/fillipkosorukov Fillip Kosorukov | fillipkosorukov.net | LocalMention.io | FixMyRecord.io 13 / 14
14. Thank you. Fillip Kosorukov | Indianapolis, IN fillipkosorukov.net | ORCID 0009-0004-1430-2859 linkedin.com/in/fillipkosorukov | muckrack.com/fillipkosorukov Products: resiliencegame.org | fixmyrecord.io | localmention.io (c) 2026 Fillip Kosorukov | fillipkosorukov.net | Indianapolis, IN