Design+Startup 3/14/2013

Slides from Design+Startup at IDEO SF on 3/14/2013, featuring talks from Joe Gebbia, Liz Ferrall-Nunge, Sarah Harrison, and David Cole.

designplusstartup.com

Transcript

1. Design+Startup Presented by First Round Capital & IDEO #designplus
2. Measurement #designplus
3. Madison Mount Associate Partner @madisonmount IDEO Phin Barnes Partner @phineasb First Round Capital
4. Joe Gebbia Airbnb Fireside Chat CPO & Co-founder @jgebbia
5. Liz Ferrall-Nunge User Research Lead @enunge Twitter Talk
6. Twitter, Inc. Measuring User Satisfaction & Intent Elizabeth Ferrall-Nunge @enunge
7. Twitter, Inc. About me
8. Twitter, Inc.
9. Twitter, Inc. Benefits of measuring satisfaction & intent Track changes over time • Organic changes by week, month, year • Pre/post redesigns, feature launches Identify differences across segments • Demographics, markets, user types • Satisfaction differences across motivations • Logs data
10. Twitter, Inc.
11. Twitter, Inc. Fully labeled, equally spaced, 7-point scale
12. Twitter, Inc. Feature satisfaction Dimension satisfaction
13. Twitter, Inc. Don’t ask users to compare designs Do you like the previous or current version of Facebook better? Is the current version of Facebook an improvement?
14. Twitter, Inc. Ask about satisfaction upfront Start broad Then ask specifics
15. Twitter, Inc. Intent What is your primary motivation for using Twitter? Thinking about your visit today, which of the following best describes why you came here?
16. Twitter, Inc. E-mail survey
17. Twitter, Inc. E-mail survey
18. Twitter, Inc. In-product (opt-in link)
19. Twitter, Inc. In-product (pop-up)
20. Twitter, Inc. Tracking surveys 0 25 50 75 100 2007 2008 2009 2010
21. Twitter, Inc. Combining survey data & other streams Platform • Browser • OS • Product version Usage • Features used • Frequency of use • Tenure User info • Campaign spend • Publisher tier
22. Twitter, Inc. Thanks!
23. Sarah Harrison User Experience Lead @sourjayne True&Co. Talk
47. David Cole Product Design @irondavy Quora Talk
56. Thank You
57. Design+Startup Presented by First Round Capital & IDEO #designplus