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Design+Startup 3/14/2013

Design+Startup 3/14/2013

Slides from Design+Startup at IDEO SF on 3/14/2013, featuring talks from Joe Gebbia, Liz Ferrall-Nunge, Sarah Harrison, and David Cole.

designplusstartup.com

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First Round Capital

March 14, 2013
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Transcript

  1. Design+Startup Presented by First Round Capital & IDEO #designplus

  2. Measurement #designplus

  3. Madison Mount Associate Partner @madisonmount IDEO Phin Barnes Partner @phineasb

    First Round Capital
  4. Joe Gebbia Airbnb Fireside Chat CPO & Co-founder @jgebbia

  5. Liz Ferrall-Nunge User Research Lead @enunge Twitter Talk

  6. Twitter, Inc. Measuring User Satisfaction & Intent Elizabeth Ferrall-Nunge @enunge

  7. Twitter, Inc. About me

  8. Twitter, Inc.

  9. Twitter, Inc. Benefits of measuring satisfaction & intent Track changes

    over time • Organic changes by week, month, year • Pre/post redesigns, feature launches Identify differences across segments • Demographics, markets, user types • Satisfaction differences across motivations • Logs data
  10. Twitter, Inc.

  11. Twitter, Inc. Fully labeled, equally spaced, 7-point scale

  12. Twitter, Inc. Feature satisfaction Dimension satisfaction

  13. Twitter, Inc. Don’t ask users to compare designs Do you

    like the previous or current version of Facebook better? Is the current version of Facebook an improvement?
  14. Twitter, Inc. Ask about satisfaction upfront Start broad Then ask

    specifics
  15. Twitter, Inc. Intent What is your primary motivation for using

    Twitter? Thinking about your visit today, which of the following best describes why you came here?
  16. Twitter, Inc. E-mail survey

  17. Twitter, Inc. E-mail survey

  18. Twitter, Inc. In-product (opt-in link)

  19. Twitter, Inc. In-product (pop-up)

  20. Twitter, Inc. Tracking surveys 0 25 50 75 100 2007

    2008 2009 2010
  21. Twitter, Inc. Combining survey data & other streams Platform •

    Browser • OS • Product version Usage • Features used • Frequency of use • Tenure User info • Campaign spend • Publisher tier
  22. Twitter, Inc. Thanks!

  23. Sarah Harrison User Experience Lead @sourjayne True&Co. Talk

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  47. David Cole Product Design @irondavy Quora Talk

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  56. Thank You

  57. Design+Startup Presented by First Round Capital & IDEO #designplus