Design+Startup 6/19/2013

Featuring talks from Kyle Neath, Karen Kaushansky, Vivian Barad, Jeffrey Kalmikoff, Tobias Toft and Brad Simpson.

Transcript

1. Design+Startup Presented by First Round Capital & IDEO #designplus
2. Making #designplus
3. Madison Mount Associate Partner @madisonmount IDEO Phin Barnes Partner @phineasb First Round Capital
4. Kyle Neath Product @kneath Github Talk
6. 1997 13 years old
9. I’m Kyle Neath @kneath
10. I work on Product 
11. This is a talk about Tools
13.  AppKit UIKit
15. And they’re all terrible
16. 2000 15 years old
19. ASP 3.0
20. ASP 3.0 Game concept
21. ASP 3.0 Game concept SQL
22. ASP 3.0 Game concept SQL Ge ing the @*!¡#*; hosted
24. > Please enter cheat code...
25. > Please enter cheat code... >
26. > Please enter cheat code... > > Skipping Stage 1: Learn Ubuntu
27. > Please enter cheat code... > > Skipping Stage 1: Learn Ubuntu > Please continue building rad shit
28. Tools increase potential
29. Network Ops Business Executive Copywriter Visual Designer UX Designer Sysadmin Assembly Hacker Kernel Hacker Mac Developer Marketer
30. This is your potential How do you want to spend it?  
      
31. 1997 I want to be a master Mac Developer
      
32. 1997 I want to be a master Visual Designer
      
33. 1997 I want to be a proficient Visual Designer and play around as a Mac Developer  
37. 2013 TOOLS
38. I want to be a master Visual Designer and a proficient Mac Developer and a proficient Marketer! and learn me some Unix! 2013
39. ? 20.. What does it mean when we hit Double Rainbow?
40. Use tools without regret & don’t let your tools define you
41. vs.
42. why can’t you code? If the end product is well-designed so ware,
43. why can’t you design? If the end product is well-designed so ware,
44. ... or maybe they’re the same?
45. Get in trouble
47. Karen KAushansky Experience Design Consultant @kjkausha Talk
48. Feelings, nothing more.... (and Experience Prototyping) karen kaushansky @kjkausha
49. Making ...of ME
50. Making ...of ME
51. Making ...of ME
52. Making Experiences
53. Experience Prototyping:
54. Experience Prototyping: “A form of prototyping that enables design team members, users and clients to gain first-hand appreciation of existing or future conditions through active engagement with prototypes.”
55. Goal: Understand in the moment, in specific situations, the emotions and behaviors to consider to design the best experience.
56. What do we want people to feel?
58. - Tom Chi
59. Discover the emotions that you want to define the experience
62. • Placement in home
63. • Placement in home • Ability to control
64. • Placement in home • Ability to control • Shared with others
66. Keep a journal
67. Keep a journal Take photos
68. Keep a journal Take photos “When a song comes on I don’t like, I______________and it makes me feel____________”
69. Debrief and share experiences
70. Experiencing can help understand behaviors and interactions
71. From physical to digital.....
73. In order to “design for context” try “experiencing in context”
74. - Shawn Fanning
75. “There are no boundaries to being a leader” - Shawn Fanning
76. Thank you @kjkausha
77. Vivian Barad Quick Talk Designer / Project Lead IDEO
94. Brad Simpson Quick Talk Sr. Mechanical Design Engineer @lightningboltz IDEO
95. A DAY IN THE LIFE OF THE SUBWAY
97. BUILDING A FOUNDATION
98. MATLAB OPENFRAMEWORKS ILLUSTRATOR TRUSTING YOUR TOOLS
99. MERGING DISCOVERIES
100. VICTORY LAP
101. The number of people that entered subway stations The number of people that entered subway stops between 8-10am and 4-6pm / 36% of all riders The number of people that traveled through Downtown Crossing The number of seconds between people entering Downtown Crossing between 5-6pm The number of people that entered Fenway station, the least of any station on the subway The number of people that entered Downtown Crossing between 5-6pm / 22% of daily station activity The number of commuters that traveled on the Red Line The number of people that entered stations on the Red Line, the most of any line on the MBTA The number of people who used a Charlie Card / 66% of riders The number of people who used a Charlie Ticket / 33% of riders The number of people who were on the subway at the busiest hour, 5-6pm ON/ AUGUST/ TWELFTH/ TWO/ THOUSAND/ NINE/ 487,344 175,311 / 36% 22,320 2 536 4,967 / 22% 107,932 215,865 326,211 / 67% 161,133 / 33% 56,922
102. A. Histogram of Red Line rider load B. Rider load on Red Line stations durring morning and afternoon rush hours: 8-9am | 5-6pm C. Histogram and 24-hr clock of indivdual station activity AUGUST/ TWELFTH/ TWO THOUSAND/ NINE/ North Quincy Wollaston Harvard Square Alewife Central Square JFK / U Mass Kendall Square South Station Andrew Square Shawmut Porter Square Broadway Davis Square Quincy Adams Quincy Center Savin Hill Charles MGH Park Street Station Downtown Crossing Ashmont Fields Corner Braintree AM PM AM ALEWIFE DAVIS SQUARE PORTER SQUARE HARVARD CENTRAL SQUARE KENDALL SQUARE CHARLES MGH PARK STREET DOWNTOWN CROSSING SOUTH STATION BROADWAY ANDREW SQUARE JFK/U MASS SAVIN HILL FIELDS CORNER SHAWMUT ASHMONT NORTH QUINCY WOLLASTON QUINCY CENTER QUINCY ADAMS BRAINTREE PM ALEWIFE DAVIS SQUARE PORTER SQUARE HARVARD CENTRAL SQUARE KENDALL SQUARE CHARLES MGH PARK STREET DOWNTOWN CROSSING SOUTH STATION BROADWAY ANDREW SQUARE JFK/U MASS SAVIN HILL FIELDS CORNER SHAWMUT ASHMONT NORTH QUINCY WOLLASTON QUINCY CENTER QUINCY ADAMS BRAINTREE THREE THOUSAND FIFTEEN HUNDRED ALEWIFE DAVIS SQUARE PORTER SQUARE HARVARD CENTRAL SQUARE KENDALL SQUARE CHARLES MGH SOUTH STATION BROADWAY ANDREW SQUARE JFK / U MASS SAVIN HILL FIELDS CORNER SHAWMUT ASHMONT NORTH QUINCY WOLLASTON QUINCY CENTER QUINCY ADAMS BRAINTREE Geographic and temporal station activey for the day of August 12, 2009
103. North Quincy Wollaston Harvard Square Alewife Central Square JFK / U Mass Kendall Square South Station Andrew Square Shawmut Porter Square Broadway Davis Square Quincy Adams Quincy Center Savin Hill Charles MGH Park Street Station Downtown Crossing Ashmont Fields Corner Braintree AM PM
104. PROTOTYPING DIGITALLY IS ABOUT UNCOVERING THE STORY YOU WANT TO TELL WHILE YOU’RE TELLING IT.
105. Tobias Toft Quick Talk Senior Interaction Designer @tobiastoft IDEO
106. HELLO.
107. I’M TOBIAS,
108. I LOVE OLD MECHANICAL JUNK.
109. PEN  CODE
110. 1983 HP 7475A PEN PLOTTER
111. ANTIQUATED PRINTING TECHNOLOGY
112. $1895.00 1983 $50.00 2011 
113. FAST & HIGHLY ACCURATE
114. ERRORS MAKE IT HUMAN.
115. ERRORS MAKE IT HUMAN.
116. DRIVEN BY FASCINATION. NO PROCESS, JUST PLAY.
117. CUBIC DISARRAY GEORG NEES, 1968
118. CUBIC COPY TOBIAS, 2011
120. FIRST ATTEMPT
121. ORIGINAL OWL
122. OWL 1
123. OWL 2
124. OWL 3
125. OWL 4
126. UNKNOWN OWL
127. A WHALE
128. THIS GUY
134. THANK YOU.
137. Jeffrey Kalmikoff Talk CXO / Head of Design @jeffrey Betable
138. HELLO
139. JEFFREY KALMIKOFF Betable CXO / Head of Design (i.e. The Designer) @jeffrey
141. Design at B2B/developer-facing design B2C/player-facing design E-commerce UX User acquisition design & NUX B2B & B2C marketing design New business design Partner integration UX assistance Games UX assistance Brand & platform standards Regulation & compliance design Brand narrative & market education ...and anything else that comes up.
142. Computers are great at context switching, our brains are not.
143. You can get everything “done” as the company’s sole designer.
144. Don’t fool yourself into thinking that all the best ideas will be yours.
145. Design leadership is about cultivating ideas.
146. Co-workers are often your first users. Engage them.
147. If you want to work in a design-focused company, it’s your ball. Run with it.
148. Facilitate a collaborative environment.
149. The habits of early employees inform the culture of the company.
150. “Good for now” earns opportunities for “great” later on.
151. Don’t be afraid of design debt.
153. So...
154. Design leadership is about cultivating ideas. So...
155. Design leadership is about cultivating ideas. Facilitate a collaborative environment. So...
156. Design leadership is about cultivating ideas. Facilitate a collaborative environment. Don’t be afraid of design debt. So...
157. Design leadership is about cultivating ideas. Facilitate a collaborative environment. Don’t be afraid of design debt. Save early, save often. So...
158. THANKS! @jeffrey jeffrey.kalmikoff@gmail.com
159. Thank You
160. Design+Startup Presented by First Round Capital & IDEO #designplus