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Design+Startup 6/19/2013

Design+Startup 6/19/2013

Featuring talks from Kyle Neath, Karen Kaushansky, Vivian Barad, Jeffrey Kalmikoff, Tobias Toft and Brad Simpson.

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First Round Capital

June 19, 2013
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Transcript

  1. Design+Startup Presented by First Round Capital & IDEO #designplus

  2. Making #designplus

  3. Madison Mount Associate Partner @madisonmount IDEO Phin Barnes Partner @phineasb

    First Round Capital
  4. Kyle Neath Product @kneath Github Talk

  5. 1997

  6. 1997 13 years old

  7. None
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  9. I’m Kyle Neath @kneath

  10. I work on Product 

  11. This is a talk about Tools

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  13.  AppKit UIKit

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  15. And they’re all terrible

  16. 2000 15 years old

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  19. ASP 3.0

  20. ASP 3.0 Game concept

  21. ASP 3.0 Game concept SQL

  22. ASP 3.0 Game concept SQL Ge ing the @*!¡#*; hosted

  23. None
  24. > Please enter cheat code...

  25. > Please enter cheat code... >

  26. > Please enter cheat code... > > Skipping Stage 1:

    Learn Ubuntu
  27. > Please enter cheat code... > > Skipping Stage 1:

    Learn Ubuntu > Please continue building rad shit
  28. Tools increase potential

  29. Network Ops Business Executive Copywriter Visual Designer UX Designer Sysadmin

    Assembly Hacker Kernel Hacker Mac Developer Marketer
  30. This is your potential How do you want to spend

    it?     
  31. 1997 I want to be a master Mac Developer 

     
  32. 1997 I want to be a master Visual Designer 

     
  33. 1997 I want to be a proficient Visual Designer and

    play around as a Mac Developer  
  34. 1997

  35. 2013

  36. 1997

  37. 2013 TOOLS

  38. I want to be a master Visual Designer and a

    proficient Mac Developer and a proficient Marketer! and learn me some Unix! 2013
  39. ? 20.. What does it mean when we hit Double

    Rainbow?
  40. Use tools without regret & don’t let your tools define

    you
  41. vs.

  42. why can’t you code? If the end product is well-designed

    so ware,
  43. why can’t you design? If the end product is well-designed

    so ware,
  44. ... or maybe they’re the same?

  45. Get in trouble

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  47. Karen KAushansky Experience Design Consultant @kjkausha Talk

  48. Feelings, nothing more.... (and Experience Prototyping) karen kaushansky @kjkausha

  49. Making ...of ME

  50. Making ...of ME

  51. Making ...of ME

  52. Making Experiences

  53. Experience Prototyping:

  54. Experience Prototyping: “A form of prototyping that enables design team

    members, users and clients to gain first-hand appreciation of existing or future conditions through active engagement with prototypes.”
  55. Goal: Understand in the moment, in specific situations, the emotions

    and behaviors to consider to design the best experience.
  56. What do we want people to feel?

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  58. - Tom Chi

  59. Discover the emotions that you want to define the experience

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  62. • Placement in home

  63. • Placement in home • Ability to control

  64. • Placement in home • Ability to control • Shared

    with others
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  66. Keep a journal

  67. Keep a journal Take photos

  68. Keep a journal Take photos “When a song comes on

    I don’t like, I______________and it makes me feel____________”
  69. Debrief and share experiences

  70. Experiencing can help understand behaviors and interactions

  71. From physical to digital.....

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  73. In order to “design for context” try “experiencing in context”

  74. - Shawn Fanning

  75. “There are no boundaries to being a leader” - Shawn

    Fanning
  76. Thank you @kjkausha

  77. Vivian Barad Quick Talk Designer / Project Lead IDEO

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  94. Brad Simpson Quick Talk Sr. Mechanical Design Engineer @lightningboltz IDEO

  95. A DAY IN THE LIFE OF THE SUBWAY

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  97. BUILDING A FOUNDATION

  98. MATLAB OPENFRAMEWORKS ILLUSTRATOR TRUSTING YOUR TOOLS

  99. MERGING DISCOVERIES

  100. VICTORY LAP

  101. The number of people that entered subway stations The number

    of people that entered subway stops between 8-10am and 4-6pm / 36% of all riders The number of people that traveled through Downtown Crossing The number of seconds between people entering Downtown Crossing between 5-6pm The number of people that entered Fenway station, the least of any station on the subway The number of people that entered Downtown Crossing between 5-6pm / 22% of daily station activity The number of commuters that traveled on the Red Line The number of people that entered stations on the Red Line, the most of any line on the MBTA The number of people who used a Charlie Card / 66% of riders The number of people who used a Charlie Ticket / 33% of riders The number of people who were on the subway at the busiest hour, 5-6pm ON/ AUGUST/ TWELFTH/ TWO/ THOUSAND/ NINE/ 487,344 175,311 / 36% 22,320 2 536 4,967 / 22% 107,932 215,865 326,211 / 67% 161,133 / 33% 56,922
  102. A. Histogram of Red Line rider load B. Rider load

    on Red Line stations durring morning and afternoon rush hours: 8-9am | 5-6pm C. Histogram and 24-hr clock of indivdual station activity AUGUST/ TWELFTH/ TWO THOUSAND/ NINE/ North Quincy Wollaston Harvard Square Alewife Central Square JFK / U Mass Kendall Square South Station Andrew Square Shawmut Porter Square Broadway Davis Square Quincy Adams Quincy Center Savin Hill Charles MGH Park Street Station Downtown Crossing Ashmont Fields Corner Braintree AM PM AM ALEWIFE DAVIS SQUARE PORTER SQUARE HARVARD CENTRAL SQUARE KENDALL SQUARE CHARLES MGH PARK STREET DOWNTOWN CROSSING SOUTH STATION BROADWAY ANDREW SQUARE JFK/U MASS SAVIN HILL FIELDS CORNER SHAWMUT ASHMONT NORTH QUINCY WOLLASTON QUINCY CENTER QUINCY ADAMS BRAINTREE PM ALEWIFE DAVIS SQUARE PORTER SQUARE HARVARD CENTRAL SQUARE KENDALL SQUARE CHARLES MGH PARK STREET DOWNTOWN CROSSING SOUTH STATION BROADWAY ANDREW SQUARE JFK/U MASS SAVIN HILL FIELDS CORNER SHAWMUT ASHMONT NORTH QUINCY WOLLASTON QUINCY CENTER QUINCY ADAMS BRAINTREE THREE THOUSAND FIFTEEN HUNDRED ALEWIFE DAVIS SQUARE PORTER SQUARE HARVARD CENTRAL SQUARE KENDALL SQUARE CHARLES MGH SOUTH STATION BROADWAY ANDREW SQUARE JFK / U MASS SAVIN HILL FIELDS CORNER SHAWMUT ASHMONT NORTH QUINCY WOLLASTON QUINCY CENTER QUINCY ADAMS BRAINTREE Geographic and temporal station activey for the day of August 12, 2009
  103. North Quincy Wollaston Harvard Square Alewife Central Square JFK /

    U Mass Kendall Square South Station Andrew Square Shawmut Porter Square Broadway Davis Square Quincy Adams Quincy Center Savin Hill Charles MGH Park Street Station Downtown Crossing Ashmont Fields Corner Braintree AM PM
  104. PROTOTYPING DIGITALLY IS ABOUT UNCOVERING THE STORY YOU WANT TO

    TELL WHILE YOU’RE TELLING IT.
  105. Tobias Toft Quick Talk Senior Interaction Designer @tobiastoft IDEO

  106. HELLO.

  107. I’M TOBIAS,

  108. I LOVE OLD MECHANICAL JUNK.

  109. PEN  CODE

  110. 1983 HP 7475A PEN PLOTTER

  111. ANTIQUATED PRINTING TECHNOLOGY

  112. $1895.00 1983 $50.00 2011 

  113. FAST & HIGHLY ACCURATE

  114. ERRORS MAKE IT HUMAN.

  115. ERRORS MAKE IT HUMAN.

  116. DRIVEN BY FASCINATION. NO PROCESS, JUST PLAY.

  117. CUBIC DISARRAY GEORG NEES, 1968

  118. CUBIC COPY TOBIAS, 2011

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  120. FIRST ATTEMPT

  121. ORIGINAL OWL

  122. OWL 1

  123. OWL 2

  124. OWL 3

  125. OWL 4

  126. UNKNOWN OWL

  127. A WHALE

  128. THIS GUY

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  134. THANK YOU.

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  137. Jeffrey Kalmikoff Talk CXO / Head of Design @jeffrey Betable

  138. HELLO

  139. JEFFREY KALMIKOFF Betable CXO / Head of Design (i.e. The

    Designer) @jeffrey
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  141. Design at B2B/developer-facing design B2C/player-facing design E-commerce UX User acquisition

    design & NUX B2B & B2C marketing design New business design Partner integration UX assistance Games UX assistance Brand & platform standards Regulation & compliance design Brand narrative & market education ...and anything else that comes up.
  142. Computers are great at context switching, our brains are not.

  143. You can get everything “done” as the company’s sole designer.

  144. Don’t fool yourself into thinking that all the best ideas

    will be yours.
  145. Design leadership is about cultivating ideas.

  146. Co-workers are often your first users. Engage them.

  147. If you want to work in a design-focused company, it’s

    your ball. Run with it.
  148. Facilitate a collaborative environment.

  149. The habits of early employees inform the culture of the

    company.
  150. “Good for now” earns opportunities for “great” later on.

  151. Don’t be afraid of design debt.

  152. None
  153. So...

  154. Design leadership is about cultivating ideas. So...

  155. Design leadership is about cultivating ideas. Facilitate a collaborative environment.

    So...
  156. Design leadership is about cultivating ideas. Facilitate a collaborative environment.

    Don’t be afraid of design debt. So...
  157. Design leadership is about cultivating ideas. Facilitate a collaborative environment.

    Don’t be afraid of design debt. Save early, save often. So...
  158. THANKS! @jeffrey jeffrey.kalmikoff@gmail.com

  159. Thank You

  160. Design+Startup Presented by First Round Capital & IDEO #designplus