Lean Thinking

Strategies for Lean Product Development

Transcript

1. Strategies for Lean Product Development Lean Thinking
2. Nossos Escritórios COLOMBIA MEXICO BRAZIL ARGENTINA SAN FRANCISCO +1000 Employees* @15 Offices *Including the investments. PERU
3. PlayKids Os melhores desenhos, jogos e livros nos apps número #1 para crianças. Baixado por mais de 13 milhões de famílias pelo mundo Apontador Apontador te ajuda a escolher os melhores lugares e serviços locais em um só click iFood (O2O) Plataforma número 1 em delivery de comida na América Latina com mais de 1 milhão por mês. Nossos Produtos
4. Designing products
5. Make great teams
6. Cracking products
7. The Enigma • 158 trillion combinations • 5 million years to crack at 
 one combination per second • Keys were changed daily
8. Product similarities • Mission over roadmaps • Value over features • Creativity over brute-force
9. 7.300 161 years $500 M $0,9 B employees foundation revenues valuation 55 5 years $20 M $19 B 146.000 108 years $22,4 B $15,7 B ~200 3 years - $15 B Everything is faster
10. Take shortcuts
11. Non-existing product • Dropbox signed 75.000 
 users with only a video • PlayKids selected content
 comparing fake ads’ CTR • Not just for products: 
 features, pricing etc Shortcut
12. Dropbox MVP
13. Manual operation • Zappos launched with 
 a fully manual operation • Resolve Chat started 
 as a manual chat experience Shortcut
15. Prototype before production • Give it to real users • Interview for insights • Beta-test for proof Shortcut
16. Lean Method
17. Lean Method
18. Learn from data
19. How to measure?
20. Case "Amei, Amiga" http://play.google.com/store/apps/details?id=com.movile.beauty
21. Amei, Amiga (Play Store)
22. Measuring and building
23. New Facebook Login Screen Amei, Amiga (overall) 60% 18%
24. Measuring and simplifying X
25. Automatic Location Improvement Amei, Amiga (overall) 89% 58%
26. Measuring and changing X
27. Changing confirmation approach Amei, Amiga (overall) 96% 55%
28. facebook.com/movile @Movile_Latam linkedin.com/company/movile pinterest.com/movile/ movile.com +55 11 2163-0600 Gustavo Tiengo | gustavo.tiengo@movile.com 28 Fernanda Moya | fernanda.moya@movile.com