Open Data Business Model Generation

Lecture at Bern University

Transcript

1. Opendata.ch Hannes Gassert, Civic Entrepreneur hannes.gassert@opendata.ch Open Data Business Model Generation
2. Opendata.ch 2 Open … Old Hippies?
3. Opendata.ch 3 Open … Tiring Functionaries?
4. Opendata.ch 4 Open … Big Business?
5. Opendata.ch 5 CREATE MORE VALUE THAN YOU CAPTURE
6. Opendata.ch 6 CREATE MORE VALUE THAN YOU CAPTURE Tim O'Reilly [1]
7. Opendata.ch 7 „A business model is the logic of an organization to create value“ Alexander Osterwalder[2]
8. Opendata.ch $5‘390‘000‘000‘000 8 McKinsey Global Institute[3]
9. Opendata.ch 9 Tool: Business Model Canvas
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22. Opendata.ch Case Study 1: The Climate Corporation 22
23. Opendata.ch 23 climate.com
24. Opendata.ch 24 climate.com
25. Opendata.ch 25 climate.com
26. Opendata.ch Farmers - L - XL Crop Intelligence R&D Data centers Marketing Usage fees Better Crop Performance Time saving Cost saving Less risk Open data IP & Talent Govt. Data Providers Farming Consultants Refine data Visualize data Dealer/co-op network App/Web Personal assistance In-app hints
27. Opendata.ch Farmers - L - XL - M Crop Insurance R&D Data centers Marketing Usage fees Better Crop Performance Time saving Cost saving Less risk Open data IP & Talent Govt. Data Providers Farming Consultants Insurer Refine data Visualize data Brokering Insurance Agents App/Web Personal assistance In-app hints
28. Opendata.ch 28
29. Opendata.ch Case Study 2: Open Corporates 29
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32. Opendata.ch Finance institutes - Banks - Payment processsors - .. Competitive Intelligence HR Corp. Intelligence Data acquisition Sales Freemium: API usage fees Data package sales Consulting “KYC” Know your customer Know your competitor Know your contractor Open Data Know-how Govt. Data Providers Extract data Refine data API Bulk data Web access Support Complaints
33. Opendata.ch Case Study 3: Europeana 33
34. Opendata.ch
35. Opendata.ch Verwayen,2012[7]
36. Opendata.ch
37. Opendata.ch Perceived Rewards
38. Opendata.ch Perceived Risks
39. Opendata.ch Priorities
40. Opendata.ch Metadata is created as a value proposition by itself...
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42. Opendata.ch Metadata is considered a key ressource used to improve the value of the objects..
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45. Opendata.ch Metadata is created as key activity, part of the mission of the institution to make the material more accessible...
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48. Opendata.ch Open Data Business Model Archetypes 48
49. Opendata.ch Ferro & Osella,2013[4]
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56. Opendata.ch Canvas: Razor/Blades
57. Opendata.ch 8 Archetypes #1 Premium Products #2 Freemium Products # 3 Open-Source-Like #4 Infrastructural „Razor & Blades“ #5 Demand-oriented Platforms # 6 Supply-Oriented Platforms #7 Free as Branded Ad vertizing #8 White-Label Development cf.Bonina,2014[6]
58. Opendata.ch $5‘390‘000‘000‘000? 58
59. Opendata.ch
60. Opendata.ch Opendata500.com
61. Opendata.ch $5‘390‘000‘000‘000 Made on the back of the people? 61
62. Opendata.ch „Just as the supply of basic physical infrastructure is essential to the traditional economy, so the supply of basic information ‘infrastructure’ is essential to the ‘information’ economy“. Pollock,2008[5]
63. Opendata.ch #1 Government funding: fund from general government revenues. #2 Updater funding: charge those who make changes to the datasets. #3 User funding: charge those who use the datasets. Funding Schemes
64. Opendata.ch #A Profit-maximizing: setting prices to maximize profit given the demand faced. #B Cost-recovery: setting prices equal to average long-run costs. #C Marginal-cost: go towards zero. Pricing Schemes
65. Opendata.ch -> Consumer surplus: value (utility) end consumers derive over any payments they make. -> Producer surplus: producers profits. -> Government: revenue / expenditure. -> Total welfare: weighted sum of these. Economic Goals
66. Opendata.ch Zero is different. Australian Bureau of Statistics: „Dissemination of Statistics“
67. Opendata.ch „Most upstream, digital public sector information is best funded out of a combination of ‘updater’ fees and direct government contributions with users permitted free and open access. Appropriately managed and regulated this model offers major societal benefits from increased provision and access to information- based services while imposing a very limited funding burden upon government.“ Economic Conclusion Pollock,2008[5]
68. Opendata.ch 68 See also: GPS.
69. Opendata.ch 69 ENABLING VALUE CREATION PARTICULARLY WHEN SPECULATIVE. APTURE
70. Opendata.ch 70 ENABLING VALUE CREATION PARTICULARLY WHEN SPECULATIVE. APTURE
71. Opendata.ch 71 ENABLING VALUE CREATION PARTICULARLY WHEN SPECULATIVE. APTURE
72. Opendata.ch 72 ENABLING BUSINESS MODEL INNOVATION WITH BASIC DATA INFRASTRUCTURES.
73. Opendata.ch $5‘390‘000‘000’00! 73
74. Opendata.ch MERCI! hannes.gassert@opendata.ch 74
75. Opendata.ch 75 Sources [1] Tim O'Reilly, 2013: Stanford Entrepreneurial Thought Leaders Lecture Series; http://ecorner.stanford.edu/authorMaterialInfo.html?mid=3103 [2] Alexander Osterwalder & Yves Pigneur, IMD, 2010: Business Model Generation; http://businessmodelgeneration.com/book [3] Michael Chui et al, McKinsey Global Institute, 2014; http://www.mckinsey.com/insights/high_tech_telecoms_internet/ what_executives_should_know_about_open_data [4] Enrico Ferro & Michele Osella, Istituto Superiore Mario Boella, 2013: Eight Business Model Archetypes for PSI Re-Use; http://www.w3.org/2013/04/odw/odw13_submission_27.pdf [5] Rufus Pollock, University of Cambridge, 2008: The Economics of Public Sector Information; http://rufuspollock.org/papers/economics_of_psi.pdf [6] Dr. Carla M. Bonina, London School of Economics and Political Science, 2013: New business models and the value of open data: definitions, challenges and opportunities; http://www.nemode.ac.uk/wp-content/uploads/2013/11/Bonina-Opendata-Report-FINAL.pdf [7] Harry Verwayen, Europeana: Business Model Innovation, Policies and Practices in Archives, 2012; http://www.slideshare.net/hverwayen/business-model-innovation-open-data
76. Opendata.ch 76 Der Event zum Open Data Durchbruch in der Schweiz. Alle Akteure. Alle Themen. Volle Beschleunigung. Die Debatte geht hier in Bern mit der Opendata.ch/2015 in die nächste Runde!