No body wants your app

Eat -> Sleep -> Code -> Repeat is a thing of fiction, if you don't want a situation where "No one wants your app", then it's crucial for one to think about the business side of things as well.

Transcript

2. Taking a closer look at the raid and why it was an apparent success! Learnings from the Area 51 raid
3. Oops, wrong slide!
4. Nobody wants you app Harshit Dwivedi, GDE for Firebase
5. Psst… Not really ;)
6. Whaaaat? Pls explain!
7. It simply means that your million dollar idea for a new mobile app might not be the unique snowflake you think it is!
8. There’s an app for that! Some statistics on mobile apps
9. • Users spend 77% of their use time in the their top 3 apps Some Statistics
10. • Users spend 77% of their use time in the their top 3 apps • People use 25 apps per month, whereas 96% of their time is spent in their top 10 apps Some Statistics
11. • Users spend 77% of their use time in the their top 3 apps • People use 25 apps per month, whereas 96% of their time is spent in their top 10 apps • More than 75% of the apps after being downloaded aren’t being used again Some Statistics
12. • Users spend 77% of their use time in the their top 3 apps • People use 25 apps per month, whereas 96% of their time is spent in their top 10 apps • More than 75% of the apps after being downloaded aren’t being used again • 70% of the users uninstall the app within the first 90 days of using the app Some Statistics
13. What could possibly be the reason for this?
14. The app doesn’t solve the exact problem of the user
15. There are better alternatives available
16. The app has bad UI and UX
17. It’s too costly!
18. But wait, there’s more!
19. Ease of building new apps
20. (over) Promotion of how easy it is to earn $$ by making apps!
21. A mindset that learning how to code is all you need to get successful as an app developer
22. But I like making apps, do you suggest that I stop it?
24. Making apps for your own learning and enjoyment is fine. But ...
25. Building an app that people will actually use, takes more than just knowing how to code!
27. Let’s look at an alternate way of building apps
28. A.T.L.A.N.T.I.C.
29. A : Ideate TL : Talk to your customers ANTI : Validate Assumptions & Think Monetization C : Code
30. Ideate
31. Ideate • Think of the current way of doing things and how it can be optimized.
32. Ideate • Think of the current way of doing things and how it can be optimized. • Think of how the process should be, not how it is right now!
33. Ideate • Think of the current way of doing things and how it can be optimized. • Think of how the process should be, not how it is right now! • Closely inspect the workflow of people not from your fields
34. Talk to your potential customers
35. Talk to your potential customers • Running surveys on the watering holes
36. Talk to your potential customers • Running surveys on the watering holes • Polls on twitter/fb/linkedin
37. Talk to your potential customers • Running surveys on the watering holes • Polls on twitter/fb/linkedin • Use reddit to your benefit
38. Think Monetization
39. Think Monetization • Decide what model you plan on using to monetize the app
40. Think Monetization • Decide what model you plan on using to monetize the app • Run it by your customers to see if they’re able to pay that amount
41. Think Monetization • Decide what model you plan on using to monetize the app • Run it by your customers to see if they’re able to pay that amount • “We’ll figure it out later” isn’t a business model
42. Think Monetization • Decide what model you plan on using to monetize the app • Run it by your customers to see if they’re able to pay that amount • “We’ll figure it out later” isn’t a business model ;) • Freemium model seems to work best for apps
43. Code!
44. Code • Start with a Minimum Viable Product
45. Code • Start with a Minimum Viable Product • First impression is the last impression
46. Code • Start with a Minimum Viable Product • First impression is the last impression • Use the Alpha and Beta testing wisely
48. Resources to learn more about this
49. Disciplined Entrepreneurship by MIT https://www.d-eship.com/
50. Exceptions
51. References • App Download Statistics : https://buildfire.com/app-statistics/ • Illustrations : https://bootcamp.mit.edu/ • Meme Templates : https://www.reddit.com/
52. Thank you! Questions? Feel free to reach out to me via : Twitter : @harshithdwivedi Email : harshithdwivedi@gmail.com Website : harshithd.com