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Using Social Media in Advocacy and Storytelling (in Libraries)

Using Social Media in Advocacy and Storytelling (in Libraries)

Discover different ways to use social media tools in advocacy efforts and story-telling, including posting tips, hashtag pointers, aggregation tools, and audience consideration, along with numerous examples from inside and outside the library world.

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Heather Braum

May 12, 2017
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Transcript

  1. Heather Braum LIBRIS Conference May 2017 Using Social Media in

    Advocacy and Storytelling (in Libraries) Heather Braum Ph.D. Student, School of Library and Information Science University of South Carolina
  2. Heather Braum LIBRIS Conference May 2017 What is one idea

    from this presentation you can take back to your organization? {Question to ponder}
  3. Heather Braum LIBRIS Conference May 2017 Agenda • Why this

    topic? • Platforms & Tools • Hashtags • Generating Content • Nuts & Bolts • Examples • Discussion Source: https://goo.gl/iWb2V8
  4. Heather Braum LIBRIS Conference May 2017 Two Stories Source: https://goo.gl/bqzPxK,

    Creative Commons License
  5. Heather Braum LIBRIS Conference May 2017 Kansas, March 2016 Source:

    https://goo.gl/S23lUZ
  6. Heather Braum LIBRIS Conference May 2017 Kansas, March 2016 Source:

    https://www.facebook.com/nekls/posts/10154045828229031
  7. Heather Braum LIBRIS Conference May 2017 Kansas, March 2016 Sources:

    https://goo.gl/pokJMU & https://goo.gl/UAmuAY & https://goo.gl/aeNJH4
  8. Heather Braum LIBRIS Conference May 2017 #saveimls Source: https://goo.gl/jFowd5

  9. Heather Braum LIBRIS Conference May 2017 #saveimls statistics • @elwags

    — Hi! Here's what I've scrapped w/ TAGS: • March 20: 3,838 unique tweets • April 14: 19,303 unique tweets • May 12: 20,358 unique tweets Source: https://goo.gl/06pm1a
  10. Heather Braum LIBRIS Conference May 2017 Platforms & Other Tools

    Source: https://goo.gl/2I9ee9, Creative Commons license
  11. Heather Braum LIBRIS Conference May 2017 PREFACE: the tools will

    change! remember mySpace? Second Life?
  12. Heather Braum LIBRIS Conference May 2017 Platforms • Facebook •

    Twitter • Instagram • YouTube • Pinterest • Podcasts • Others? Source: https://goo.gl/G7kE0n
  13. Heather Braum LIBRIS Conference May 2017 Tools • TweetDeck /

    Hootsuite • Smartphone • Storify • Twitter Moments • Facebook Live • YouTube Live • Slack • IFTTT Source: https://goo.gl/pz9ZYi, Creative Commons license
  14. Heather Braum LIBRIS Conference May 2017 What the #hashtag? Source:

    https://goo.gl/TXQALN, Creative Commons license
  15. Heather Braum LIBRIS Conference May 2017 • #saveimls • #savelibraries

    • #librariesofinstagram • #AskALibrarian • #saveohiolibraries • #sclibraries (sidenote) • #fridayreads
  16. Heather Braum LIBRIS Conference May 2017 Generating Content Source: https://goo.gl/oYPylA,

    Creative Commons license
  17. Heather Braum LIBRIS Conference May 2017 • Steal like an

    artist — what do others post? • Find your/your team’s voice • Create posting strategies • Online/F2F groups for social media • IMAGES…GIF…IMAGES…VIDEO…IMAGES • Build relationships with patrons — what do they want to see you create/share/post? • Different platforms = different content and different audiences
  18. Heather Braum LIBRIS Conference May 2017 –Laura Solomon, The Librarian’s

    Nitty-Gritty Guide to Content Marketing (2016, p3) “People will only care about your library’s content if it has some value for them. Content that is self-serving or self-promotion is an active turnoff.”
  19. Heather Braum LIBRIS Conference May 2017 • Book reviews •

    Staff favorites (even better — ask your followers for favorites) • Author Interviews • Content useful to audience beyond books and other media • Content FROM the audience Source: Solomon (2016), p.15
  20. Heather Braum LIBRIS Conference May 2017 Nuts & Bolts Source:

    https://goo.gl/w6lZq0, Creative Commons license
  21. Heather Braum LIBRIS Conference May 2017 • Policies • Strategies

    • Statistics/Analytics • Who posts when • Who has access? • Responding to your community’s comments • Monitoring library mentions on platforms • Trolls?
  22. Heather Braum LIBRIS Conference May 2017 Social Media Examples Source:

    https://goo.gl/Yjw9a5, Creative Commons license
  23. Heather Braum LIBRIS Conference May 2017 Facebook

  24. Heather Braum LIBRIS Conference May 2017 lawrencepubliclibrary

  25. Heather Braum LIBRIS Conference May 2017 Lawrence Public Library Source:

    https://goo.gl/YeImbS
  26. Heather Braum LIBRIS Conference May 2017 Lawrence Public Library Source:

    https://goo.gl/vtVYUx
  27. Heather Braum LIBRIS Conference May 2017 clemsonuniversitylibrary

  28. Heather Braum LIBRIS Conference May 2017 Clemson University Source: https://goo.gl/M06Ocb

  29. Heather Braum LIBRIS Conference May 2017 Twitter

  30. Heather Braum LIBRIS Conference May 2017 @LawrenceKS_PD

  31. Heather Braum LIBRIS Conference May 2017 Lawrence (KS) Police Dept.

    Source: https://goo.gl/phtKpU
  32. Heather Braum LIBRIS Conference May 2017 @KCLibrary

  33. Heather Braum LIBRIS Conference May 2017 Viral Book Spine Poetry

    Sources: https://goo.gl/hhQeaH & https://goo.gl/gJ5kho
  34. Heather Braum LIBRIS Conference May 2017 @fergusonlibrary

  35. Heather Braum LIBRIS Conference May 2017 Instagram

  36. Heather Braum LIBRIS Conference May 2017 Source: https://goo.gl/UeuvQw

  37. Heather Braum LIBRIS Conference May 2017 Source: https://goo.gl/RQSYQS

  38. Heather Braum LIBRIS Conference May 2017 YouTube

  39. Heather Braum LIBRIS Conference May 2017 Topeka Library’s “Check It

    Out”
  40. Heather Braum LIBRIS Conference May 2017 Mid-Columbia Library’s Summer Reading

    Promo
  41. Heather Braum LIBRIS Conference May 2017 BYU Library Study like

    a scholar, scholar
  42. Heather Braum LIBRIS Conference May 2017 Podcasts

  43. Heather Braum LIBRIS Conference May 2017 NYPL’s The Librarian is

    In https://goo.gl/MJRMuY
  44. Heather Braum LIBRIS Conference May 2017 Pinterest, Blogs, Snapchat??, Others?

  45. Heather Braum LIBRIS Conference May 2017 Questions to Consider Source:

    https://goo.gl/i9TUwI, Creative Commons license
  46. Heather Braum LIBRIS Conference May 2017 • Which social media

    platforms? • Why those platforms? • Social media policy and strategy? • Who can post? • Do you ever ask your community what they’d like to see on your social media? • What content have you created/shared? • What about advocacy efforts? • Favorite accounts? Source: Solomon (2016), p.15
  47. Heather Braum LIBRIS Conference May 2017 What is one idea

    from this presentation you can take back to your organization? {Final Question}
  48. Heather Braum LIBRIS Conference May 2017 Recommended Books

  49. Heather Braum LIBRIS Conference May 2017 Source: https://goo.gl/A70OYD, Creative Commons

    license
  50. Heather Braum LIBRIS Conference May 2017 Contact Me • Slides

    Link: https://goo.gl/7sVt36 • Contact information: • Email: hbraum@gmail.com • Twitter: @hbraum