Using Social Media in Advocacy and Storytelling (in Libraries)
Discover different ways to use social media tools in advocacy efforts and story-telling, including posting tips, hashtag pointers, aggregation tools, and audience consideration, along with numerous examples from inside and outside the library world.
artist — what do others post? • Find your/your team’s voice • Create posting strategies • Online/F2F groups for social media • IMAGES…GIF…IMAGES…VIDEO…IMAGES • Build relationships with patrons — what do they want to see you create/share/post? • Different platforms = different content and different audiences
Nitty-Gritty Guide to Content Marketing (2016, p3) “People will only care about your library’s content if it has some value for them. Content that is self-serving or self-promotion is an active turnoff.”
platforms? • Why those platforms? • Social media policy and strategy? • Who can post? • Do you ever ask your community what they’d like to see on your social media? • What content have you created/shared? • What about advocacy efforts? • Favorite accounts? Source: Solomon (2016), p.15