Using Social Media in Advocacy and Storytelling (in Libraries)
Discover different ways to use social media tools in advocacy efforts and story-telling, including posting tips, hashtag pointers, aggregation tools, and audience consideration, along with numerous examples from inside and outside the library world.
Heather Braum LIBRIS Conference May 2017 Using Social Media in Advocacy and Storytelling (in Libraries) Heather Braum Ph.D. Student, School of Library and Information Science University of South Carolina
Heather Braum LIBRIS Conference May 2017 • Steal like an artist — what do others post? • Find your/your team’s voice • Create posting strategies • Online/F2F groups for social media • IMAGES…GIF…IMAGES…VIDEO…IMAGES • Build relationships with patrons — what do they want to see you create/share/post? • Different platforms = different content and different audiences
Heather Braum LIBRIS Conference May 2017 –Laura Solomon, The Librarian’s Nitty-Gritty Guide to Content Marketing (2016, p3) “People will only care about your library’s content if it has some value for them. Content that is self-serving or self-promotion is an active turnoff.”
Heather Braum LIBRIS Conference May 2017 • Book reviews • Staff favorites (even better — ask your followers for favorites) • Author Interviews • Content useful to audience beyond books and other media • Content FROM the audience Source: Solomon (2016), p.15
Heather Braum LIBRIS Conference May 2017 • Policies • Strategies • Statistics/Analytics • Who posts when • Who has access? • Responding to your community’s comments • Monitoring library mentions on platforms • Trolls?
Heather Braum LIBRIS Conference May 2017 • Which social media platforms? • Why those platforms? • Social media policy and strategy? • Who can post? • Do you ever ask your community what they’d like to see on your social media? • What content have you created/shared? • What about advocacy efforts? • Favorite accounts? Source: Solomon (2016), p.15