Using Social Media in Advocacy and Storytelling (in Libraries)

Discover different ways to use social media tools in advocacy efforts and story-telling, including posting tips, hashtag pointers, aggregation tools, and audience consideration, along with numerous examples from inside and outside the library world.

Transcript

1. Heather Braum LIBRIS Conference May 2017 Using Social Media in Advocacy and Storytelling (in Libraries) Heather Braum Ph.D. Student, School of Library and Information Science University of South Carolina
2. Heather Braum LIBRIS Conference May 2017 What is one idea from this presentation you can take back to your organization? {Question to ponder}
3. Heather Braum LIBRIS Conference May 2017 Agenda • Why this topic? • Platforms & Tools • Hashtags • Generating Content • Nuts & Bolts • Examples • Discussion Source: https://goo.gl/iWb2V8
4. Heather Braum LIBRIS Conference May 2017 Two Stories Source: https://goo.gl/bqzPxK, Creative Commons License
5. Heather Braum LIBRIS Conference May 2017 Kansas, March 2016 Source: https://goo.gl/S23lUZ
6. Heather Braum LIBRIS Conference May 2017 Kansas, March 2016 Source: https://www.facebook.com/nekls/posts/10154045828229031
7. Heather Braum LIBRIS Conference May 2017 Kansas, March 2016 Sources: https://goo.gl/pokJMU & https://goo.gl/UAmuAY & https://goo.gl/aeNJH4
8. Heather Braum LIBRIS Conference May 2017 #saveimls Source: https://goo.gl/jFowd5
9. Heather Braum LIBRIS Conference May 2017 #saveimls statistics • @elwags — Hi! Here's what I've scrapped w/ TAGS: • March 20: 3,838 unique tweets • April 14: 19,303 unique tweets • May 12: 20,358 unique tweets Source: https://goo.gl/06pm1a
10. Heather Braum LIBRIS Conference May 2017 Platforms & Other Tools Source: https://goo.gl/2I9ee9, Creative Commons license
11. Heather Braum LIBRIS Conference May 2017 PREFACE: the tools will change! remember mySpace? Second Life?
12. Heather Braum LIBRIS Conference May 2017 Platforms • Facebook • Twitter • Instagram • YouTube • Pinterest • Podcasts • Others? Source: https://goo.gl/G7kE0n
13. Heather Braum LIBRIS Conference May 2017 Tools • TweetDeck / Hootsuite • Smartphone • Storify • Twitter Moments • Facebook Live • YouTube Live • Slack • IFTTT Source: https://goo.gl/pz9ZYi, Creative Commons license
14. Heather Braum LIBRIS Conference May 2017 What the #hashtag? Source: https://goo.gl/TXQALN, Creative Commons license
15. Heather Braum LIBRIS Conference May 2017 • #saveimls • #savelibraries • #librariesofinstagram • #AskALibrarian • #saveohiolibraries • #sclibraries (sidenote) • #fridayreads
16. Heather Braum LIBRIS Conference May 2017 Generating Content Source: https://goo.gl/oYPylA, Creative Commons license
17. Heather Braum LIBRIS Conference May 2017 • Steal like an artist — what do others post? • Find your/your team’s voice • Create posting strategies • Online/F2F groups for social media • IMAGES…GIF…IMAGES…VIDEO…IMAGES • Build relationships with patrons — what do they want to see you create/share/post? • Different platforms = different content and different audiences
18. Heather Braum LIBRIS Conference May 2017 –Laura Solomon, The Librarian’s Nitty-Gritty Guide to Content Marketing (2016, p3) “People will only care about your library’s content if it has some value for them. Content that is self-serving or self-promotion is an active turnoff.”
19. Heather Braum LIBRIS Conference May 2017 • Book reviews • Staff favorites (even better — ask your followers for favorites) • Author Interviews • Content useful to audience beyond books and other media • Content FROM the audience Source: Solomon (2016), p.15
20. Heather Braum LIBRIS Conference May 2017 Nuts & Bolts Source: https://goo.gl/w6lZq0, Creative Commons license
21. Heather Braum LIBRIS Conference May 2017 • Policies • Strategies • Statistics/Analytics • Who posts when • Who has access? • Responding to your community’s comments • Monitoring library mentions on platforms • Trolls?
22. Heather Braum LIBRIS Conference May 2017 Social Media Examples Source: https://goo.gl/Yjw9a5, Creative Commons license
23. Heather Braum LIBRIS Conference May 2017 Facebook
24. Heather Braum LIBRIS Conference May 2017 lawrencepubliclibrary
25. Heather Braum LIBRIS Conference May 2017 Lawrence Public Library Source: https://goo.gl/YeImbS
26. Heather Braum LIBRIS Conference May 2017 Lawrence Public Library Source: https://goo.gl/vtVYUx
27. Heather Braum LIBRIS Conference May 2017 clemsonuniversitylibrary
28. Heather Braum LIBRIS Conference May 2017 Clemson University Source: https://goo.gl/M06Ocb
29. Heather Braum LIBRIS Conference May 2017 Twitter
30. Heather Braum LIBRIS Conference May 2017 @LawrenceKS_PD
31. Heather Braum LIBRIS Conference May 2017 Lawrence (KS) Police Dept. Source: https://goo.gl/phtKpU
32. Heather Braum LIBRIS Conference May 2017 @KCLibrary
33. Heather Braum LIBRIS Conference May 2017 Viral Book Spine Poetry Sources: https://goo.gl/hhQeaH & https://goo.gl/gJ5kho
34. Heather Braum LIBRIS Conference May 2017 @fergusonlibrary
35. Heather Braum LIBRIS Conference May 2017 Instagram
36. Heather Braum LIBRIS Conference May 2017 Source: https://goo.gl/UeuvQw
37. Heather Braum LIBRIS Conference May 2017 Source: https://goo.gl/RQSYQS
38. Heather Braum LIBRIS Conference May 2017 YouTube
39. Heather Braum LIBRIS Conference May 2017 Topeka Library’s “Check It Out”
40. Heather Braum LIBRIS Conference May 2017 Mid-Columbia Library’s Summer Reading Promo
41. Heather Braum LIBRIS Conference May 2017 BYU Library Study like a scholar, scholar
42. Heather Braum LIBRIS Conference May 2017 Podcasts
43. Heather Braum LIBRIS Conference May 2017 NYPL’s The Librarian is In https://goo.gl/MJRMuY
44. Heather Braum LIBRIS Conference May 2017 Pinterest, Blogs, Snapchat??, Others?
45. Heather Braum LIBRIS Conference May 2017 Questions to Consider Source: https://goo.gl/i9TUwI, Creative Commons license
46. Heather Braum LIBRIS Conference May 2017 • Which social media platforms? • Why those platforms? • Social media policy and strategy? • Who can post? • Do you ever ask your community what they’d like to see on your social media? • What content have you created/shared? • What about advocacy efforts? • Favorite accounts? Source: Solomon (2016), p.15
47. Heather Braum LIBRIS Conference May 2017 What is one idea from this presentation you can take back to your organization? {Final Question}
48. Heather Braum LIBRIS Conference May 2017 Recommended Books
49. Heather Braum LIBRIS Conference May 2017 Source: https://goo.gl/A70OYD, Creative Commons license
50. Heather Braum LIBRIS Conference May 2017 Contact Me • Slides Link: https://goo.gl/7sVt36 • Contact information: • Email: hbraum@gmail.com • Twitter: @hbraum