Using Social Media in Advocacy and Storytelling (in Libraries)

Discover different ways to use social media tools in advocacy efforts and story-telling, including posting tips, hashtag pointers, aggregation tools, and audience consideration, along with numerous examples from inside and outside the library world.

Transcript

1. Heather Braum
   LIBRIS Conference
   May 2017
   Using Social Media in Advocacy
   and Storytelling
   (in Libraries)
   Heather Braum
   Ph.D. Student,
   School of Library and Information Science
   University of South Carolina
   

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2. Heather Braum
   LIBRIS Conference
   May 2017
   What is one idea from this
   presentation you can take back to
   your organization?
   {Question to ponder}
   

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3. Heather Braum
   LIBRIS Conference
   May 2017
   Agenda
   • Why this topic?
   • Platforms & Tools
   • Hashtags
   • Generating Content
   • Nuts & Bolts
   • Examples
   • Discussion
   Source: https://goo.gl/iWb2V8
   

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4. Heather Braum
   LIBRIS Conference
   May 2017
   Two Stories
   Source: https://goo.gl/bqzPxK, Creative Commons License
   

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5. Heather Braum
   LIBRIS Conference
   May 2017
   Kansas, March 2016
   Source: https://goo.gl/S23lUZ
   

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6. Heather Braum
   LIBRIS Conference
   May 2017
   Kansas, March 2016
   Source: https://www.facebook.com/nekls/posts/10154045828229031
   

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7. Heather Braum
   LIBRIS Conference
   May 2017
   Kansas, March 2016
   Sources: https://goo.gl/pokJMU & https://goo.gl/UAmuAY & https://goo.gl/aeNJH4
   

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8. Heather Braum
   LIBRIS Conference
   May 2017
   #saveimls
   Source: https://goo.gl/jFowd5
   

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9. Heather Braum
   LIBRIS Conference
   May 2017
   #saveimls statistics
   • @elwags — Hi! Here's what I've scrapped w/
   TAGS:
   • March 20: 3,838 unique tweets
   • April 14: 19,303 unique tweets
   • May 12: 20,358 unique tweets
   Source: https://goo.gl/06pm1a
   

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10. Heather Braum
    LIBRIS Conference
    May 2017
    Platforms & Other Tools
    Source: https://goo.gl/2I9ee9, Creative Commons license
    

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11. Heather Braum
    LIBRIS Conference
    May 2017
    PREFACE: the tools will change!
    remember mySpace? Second Life?
    

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12. Heather Braum
    LIBRIS Conference
    May 2017
    Platforms
    • Facebook
    • Twitter
    • Instagram
    • YouTube
    • Pinterest
    • Podcasts
    • Others?
    Source: https://goo.gl/G7kE0n
    

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13. Heather Braum
    LIBRIS Conference
    May 2017
    Tools
    • TweetDeck / Hootsuite
    • Smartphone
    • Storify
    • Twitter Moments
    • Facebook Live
    • YouTube Live
    • Slack
    • IFTTT
    Source: https://goo.gl/pz9ZYi, Creative Commons license
    

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14. Heather Braum
    LIBRIS Conference
    May 2017
    What the #hashtag?
    Source: https://goo.gl/TXQALN, Creative Commons license
    

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15. Heather Braum
    LIBRIS Conference
    May 2017
    • #saveimls
    • #savelibraries
    • #librariesofinstagram
    • #AskALibrarian
    • #saveohiolibraries
    • #sclibraries (sidenote)
    • #fridayreads
    

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16. Heather Braum
    LIBRIS Conference
    May 2017
    Generating Content
    Source: https://goo.gl/oYPylA, Creative Commons license
    

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17. Heather Braum
    LIBRIS Conference
    May 2017
    • Steal like an artist — what do others post?
    • Find your/your team’s voice
    • Create posting strategies
    • Online/F2F groups for social media
    • IMAGES…GIF…IMAGES…VIDEO…IMAGES
    • Build relationships with patrons — what do they
    want to see you create/share/post?
    • Different platforms = different content and
    different audiences
    

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18. Heather Braum
    LIBRIS Conference
    May 2017
    –Laura Solomon,
    The Librarian’s Nitty-Gritty Guide to Content Marketing (2016, p3)
    “People will only care about your library’s
    content if it has some value for them. Content
    that is self-serving or self-promotion is an active
    turnoff.”
    

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19. Heather Braum
    LIBRIS Conference
    May 2017
    • Book reviews
    • Staff favorites (even better — ask your followers
    for favorites)
    • Author Interviews
    • Content useful to audience beyond books and
    other media
    • Content FROM the audience
    Source: Solomon (2016), p.15
    

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20. Heather Braum
    LIBRIS Conference
    May 2017
    Nuts & Bolts
    Source: https://goo.gl/w6lZq0, Creative Commons license
    

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21. Heather Braum
    LIBRIS Conference
    May 2017
    • Policies
    • Strategies
    • Statistics/Analytics
    • Who posts when
    • Who has access?
    • Responding to your community’s comments
    • Monitoring library mentions on platforms
    • Trolls?
    

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22. Heather Braum
    LIBRIS Conference
    May 2017
    Social Media Examples
    Source: https://goo.gl/Yjw9a5, Creative Commons license
    

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23. Heather Braum
    LIBRIS Conference
    May 2017
    Facebook
    

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24. Heather Braum
    LIBRIS Conference
    May 2017
    lawrencepubliclibrary
    

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25. Heather Braum
    LIBRIS Conference
    May 2017
    Lawrence Public Library
    Source: https://goo.gl/YeImbS
    

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26. Heather Braum
    LIBRIS Conference
    May 2017
    Lawrence Public Library
    Source: https://goo.gl/vtVYUx
    

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27. Heather Braum
    LIBRIS Conference
    May 2017
    clemsonuniversitylibrary
    

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28. Heather Braum
    LIBRIS Conference
    May 2017
    Clemson University
    Source: https://goo.gl/M06Ocb
    

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29. Heather Braum
    LIBRIS Conference
    May 2017
    Twitter
    

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30. Heather Braum
    LIBRIS Conference
    May 2017
    @LawrenceKS_PD
    

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31. Heather Braum
    LIBRIS Conference
    May 2017
    Lawrence (KS) Police Dept.
    Source: https://goo.gl/phtKpU
    

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32. Heather Braum
    LIBRIS Conference
    May 2017
    @KCLibrary
    

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33. Heather Braum
    LIBRIS Conference
    May 2017
    Viral Book Spine Poetry
    Sources: https://goo.gl/hhQeaH & https://goo.gl/gJ5kho
    

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34. Heather Braum
    LIBRIS Conference
    May 2017
    @fergusonlibrary
    

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35. Heather Braum
    LIBRIS Conference
    May 2017
    Instagram
    

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36. Heather Braum
    LIBRIS Conference
    May 2017
    Source: https://goo.gl/UeuvQw
    

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37. Heather Braum
    LIBRIS Conference
    May 2017
    Source: https://goo.gl/RQSYQS
    

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38. Heather Braum
    LIBRIS Conference
    May 2017
    YouTube
    

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39. Heather Braum
    LIBRIS Conference
    May 2017
    Topeka Library’s
    “Check It Out”
    

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40. Heather Braum
    LIBRIS Conference
    May 2017
    Mid-Columbia Library’s
    Summer Reading Promo
    

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41. Heather Braum
    LIBRIS Conference
    May 2017
    BYU Library
    Study like a scholar, scholar
    

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42. Heather Braum
    LIBRIS Conference
    May 2017
    Podcasts
    

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43. Heather Braum
    LIBRIS Conference
    May 2017
    NYPL’s The Librarian is In
    https://goo.gl/MJRMuY
    

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44. Heather Braum
    LIBRIS Conference
    May 2017
    Pinterest, Blogs, Snapchat??,
    Others?
    

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45. Heather Braum
    LIBRIS Conference
    May 2017
    Questions to Consider
    Source: https://goo.gl/i9TUwI, Creative Commons license
    

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46. Heather Braum
    LIBRIS Conference
    May 2017
    • Which social media platforms?
    • Why those platforms?
    • Social media policy and strategy?
    • Who can post?
    • Do you ever ask your community what they’d like
    to see on your social media?
    • What content have you created/shared?
    • What about advocacy efforts?
    • Favorite accounts?
    Source: Solomon (2016), p.15
    

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47. Heather Braum
    LIBRIS Conference
    May 2017
    What is one idea from this
    presentation you can take back to
    your organization?
    {Final Question}
    

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48. Heather Braum
    LIBRIS Conference
    May 2017
    Recommended Books
    

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49. Heather Braum
    LIBRIS Conference
    May 2017
    Source: https://goo.gl/A70OYD, Creative Commons license
    

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50. Heather Braum
    LIBRIS Conference
    May 2017
    Contact Me
    • Slides Link: https://goo.gl/7sVt36
    • Contact information:
    • Email: hbraum@gmail.com
    • Twitter: @hbraum
    

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