Success in its right proportion - VANITY METRICS

Grow a new idea should be scary in a world of doubts. Break all existents crystal balls you've found, and start working with actionable concepts of Eric Ries' lean startup.

Transcript

1. SUCCESS IN ITS RIGHT PROPORTION VANITY METRICS @helmedeiros http://www.flickr.com/photos/craftivist-collective/3953833717/sizes/l/in/photostream/
2. ASSUMPTIONS strategies based only on are trouble
3. BUT THE CUTURE search and use references is cool.. always seems to interfere with the results
4. leave no doubts GENCHI GENBUTSU go and see for yourself
5. FIT YOU WELL don’t use metrics that they can disorient you
6. quality, increasing signups 0 37.5 75 112.5 150 Janeiro Fevereiro Março Abril 50 70 72 130 10 12 5 5 new functionalities signups assumption:
7. fake success 0 50 100 150 200 Janeiro Fevereiro Março Abril 10 20 30 20 50 70 72 130 10 12 5 5 30 30 30 200 advertising new functionalities signups subscriptions
8. VANITY METRICS GREATE, LESS CALORIES! the success theatre one day will be discovered, and the right metrics will came along.
9. TOTALS don’t be only in a yearly spreadsheet
10. made changes A B C A/B testing
11. what’s changed 0 37.5 75 112.5 150 Janeiro Fevereiro Março Abril 5 30 35 50 50 70 72 130 20 22 25 30 comments signups cooments from the new subscribers
12. coorte analysis "Why customers are not responding to our product enhancements? Because our hard work is not compensated? "
13. RESPONSIBLE everyone should feel for the changes results
14. actionable reports every report must demonstrate cause and effect
15. do not underestimate the power of the sum of the differences! accessible reports
16. Do not blame the messenger, see with your own eyes! auditable reports
17. DO... SOMETIMES, delete... as quick as possible! think... always,
18. THANKS! Eric Ries Grant McCracken Taiichi Ohno
19. Hélio Medeiros - @helmedeiros http://heliomedeiros.com SUCCESS IN ITS RIGHT PROPORTION VANITY METRICS