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Storytelling for Designers by Shiera Aryev
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Hexagon UX Toronto
June 13, 2018
Design
2
340
Storytelling for Designers by Shiera Aryev
Learn how to be a great storyteller, and how to use this superpower to sell your (great) ideas.
Hexagon UX Toronto
June 13, 2018
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Transcript
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@SARYEV hello
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$0.99 ORIGINAL PRICE $62.95 FINAL PRICE
It’s got me places.
But I too struggled with storytelling.
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The Golden Circle WHY WHY HOW WHAT
Great storytellers inspire with why.
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It’s a part of our everyday lives.
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Start with planning. STEP 1
What are my goals for the story?
Who? What? Where? When? Why? and How?
Get your thoughts out on paper
Start with an outline
Outline your project stories too
Find your fight
It’s personal
Structure your story. STEP 2
The Challenge PART 1 (The Emotional Hook) The Struggle PART
2 The Resolution PART 3
It’s a real problem
And a much bigger struggle
And a much bigger struggle LONG WINDED DEBATES SCOPE KEPT
INCREASING KEPT GETTING CAUGHT IN TREATING EACH IDEA AS A SHIPPABLE PRODUCT OBSESSING OVER DETAILS
Great stories have great endings
Get emotional. STEP 3
Stories are told in the body
FOCUS MOTIVATION MEMORY
Oxytocin GENEROSITY TRUST BONDING EMPATHY
Endorphins CREATIVE LAUGH RELAXED
Stand out. STEP 4
Ignore the trends
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Keep it (stupidly) simple
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Be visual
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Master the skills. STEP 5
SELF-AWARENESS SELLING YOUR IDEAS EMPATHY PASSION COMMUNICATION CONFIDENCE Take your
storytelling to the next level
What’s your story? SO…