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Storytelling for Designers by Shiera Aryev

Avatar for Hexagon UX Toronto Hexagon UX Toronto
June 13, 2018
Design
2
450

Storytelling for Designers by Shiera Aryev

Learn how to be a great storyteller, and how to use this superpower to sell your (great) ideas.

Avatar for Hexagon UX Toronto

Hexagon UX Toronto

June 13, 2018
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Transcript

  1. None

  2. @SARYEV hello

  3. None

  4. $0.99 ORIGINAL PRICE $62.95 FINAL PRICE

  5. It’s got me places.

  6. But I too struggled with storytelling.

  7. None

  8. The Golden Circle WHY WHY HOW WHAT

  9. Great storytellers inspire with why.

  10. None
  11. None
  12. None
  13. None

  14. It’s a part of our everyday lives.

  15. None

  16. Start with planning. STEP 1

  17. What are my goals for the story?

  18. Who? What? Where? When? Why? and How?

  19. Get your thoughts out on paper

  20. Start with an outline

  21. Outline your project stories too

  22. Find your fight

  23. It’s personal

  24. Structure your story. STEP 2

  25. The Challenge PART 1 (The Emotional Hook) The Struggle PART

    2 The Resolution PART 3

  26. It’s a real problem

  27. And a much bigger struggle

  28. And a much bigger struggle LONG WINDED DEBATES SCOPE KEPT

    INCREASING KEPT GETTING CAUGHT IN TREATING EACH IDEA AS A SHIPPABLE PRODUCT OBSESSING OVER DETAILS

  29. Great stories have great endings

  30. Get emotional. STEP 3

  31. Stories are told in the body

  32. FOCUS MOTIVATION MEMORY

  33. Oxytocin GENEROSITY TRUST BONDING EMPATHY

  34. Endorphins CREATIVE LAUGH RELAXED

  35. Stand out. STEP 4

  36. Ignore the trends

  37. None

  38. Keep it (stupidly) simple

  39. None

  40. Be visual

  41. None

  42. Master the skills. STEP 5

  43. SELF-AWARENESS SELLING YOUR IDEAS EMPATHY PASSION COMMUNICATION CONFIDENCE Take your

    storytelling to the next level

  44. What’s your story? SO…