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リサーチ文化を組織に埋め込むために実践したこと

 リサーチ文化を組織に埋め込むために実践したこと

UXリサーチやデザインリサーチをソフトウェア開発(プロダクト開発)で取り組んだ結果「だから、何?」と冷ややかな視線を送られ、回りから応援されない場合があります。その原因のひとつは、リサーチが「異質なもの」と見なされ、拒絶反応が起こるからです。本セッションでは、UzabaseのSPEEDA事業を題材に、リサーチ文化をつくりあげる上で、既にある組織文化を土台にしながら、リサーチが「当たり前の景色」になっていった事例をお話します。

hiranotomoki

May 28, 2022
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  1. ϦαʔνจԽΛ૊৫ʹ
    ຒΊࠐΉͨΊʹ࣮ફͨ͜͠ͱ
    ฏ໺༑نʢ)JSBOP5PNPLJʣ
    3&4&"3$)$POGFSFODFʛ

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  2. ຊ೔͸͝ࢀՃ͍͖ͨͩɺ͋Γ͕ͱ͏͍͟͝·͢ʂ
    ຊηογϣϯͰɺ͓࿩͢Δ಺༰͸
    ೥ʹσβΠφʔͱͯ͠41&&%"ࣄۀʹࢀըͨ͠ฏ໺͕ݟ͖ͯͨܠ৭Ͱ͋Γ
    ΋͔ͨ͠͠Βɺଞͷਓ͔ΒΈͨΒɺղऍ͕ҟͳΔՄೳੑ΋͋Γ·͢ɻ
    41&&%"ࣄۀͰ͸ɺϦαʔνจԽ͕૊৫ʹࠜ෇͖ʢڞ௨ݴޠ΍ࢢຽݖΛ֫ಘ্ͨ͠Ͱʣ
    ೥ʹ41&&%"ࣄۀͷதʹɺϓϩμΫτϚωδϝϯτ૊৫্ཱ͕͕ͪΓ·ͨ͠ɻ
    ͜ͷ݁Ռ͸
    ৭ʑͳ֎తཁҼ΍τοϓμ΢ϯͷҙࢥܾఆͷӨڹ΋͋Γ·͢ɻ
    ͦΜͳதͰɺϦαʔνจԽ͕ʮ౰ͨΓલͷܠ৭ʯʹͳΔͨΊͷ౔৕ΛͲͷΑ͏ʹߞͨ͠ͷ͔ʁ
    ͦͷҰ෦ΛΈͳ͞Μʹɺ0QFO4IBSF͍ͨ͠ͱߟ͍͑ͯ·͢ɻ

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  3. σβΠϯͱϦαʔνͷࢣঊͰ͋ΓɺਓੜͷԸࢣ

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  4. ਢӬ߶࢘
    ਆಸ઒ݝԣ඿ࢢग़਎ɻଟຎඒज़େֶཱମσβΠϯՊΛଔۀ͠(,ΠϯμετϦΞϧσβΠ
    ϯݚڀॴۈ຿ɻσβΠϯͷݱ৔Λ཭Εஜ೾େֶେֶӃͰσβΠϯͱೝ஌ՊֶͷֶࡍྖҬ
    ΛֶͿɻ೥ֶज़ത࢜ʢஜ೾େʣɻେֶӃमྃޙɺஜ೾େֶܳज़ֶܥॿखɻʙ
    ೥ΠϦϊΠ޻ՊେֶͰ৘ใઃܭํ๏Λݚڀɻ೥ΑΓଟຎඒज़େֶඒज़ֶ෦ೋ෦σβΠ
    ϯֶՊͷ։ઃʹࢀըɻʙ೥ελϯϑΥʔυେֶίϯϐϡʔλՊֶ෦ͰώϡʔϚ
    ϯɾίϯϐϡʔλɾΠϯλϥΫγϣϯʢ)$*ʣΛݚڀɻ೥ଟຎඒज़େֶඒज़ֶ෦ʹ৘
    ใσβΠϯֶՊΛ։ઃɻ೔ຊͷ৘ใσβΠϯ෼໺Λ୓͖ɺڭҭ׆ಈͷ΄͔ҟ෼໺࿈ܞʹ
    ΑΔݚڀ׆ಈΛల։ɻʙ೥ΞΞϧτେֶʢϑΟϯϥϯυʣՊֶܳज़ࢾ໰ҕһɺ
    ʙ೥ژ౎େֶσβΠϯεΫʔϧಛ೚ڭतɺ೥ΞΞϧτେֶ٬һڭतɺʙ೥
    ౦ژ᥁ज़େֶඒज़ֶ෦σβΠϯՊڭतɻ೥͔Βެཱ͸ͩͯ͜ະདྷେֶಛ೚ڭतɻݱ
    ࡏɺࣾձͱͱ΋ʹਐΊΔσβΠϯͷ͋Γํͱ৽ͨͳσβΠϯͷֶͼΛ։୓͍ͯ͠Δɻ

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  5. .Z3FTFBSDIl45"35z

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  6. ग़యɿฏ໺༑نɺམ߹݈ଠ࿠ʢʣʰϑϥοτσβΠϯ͕ᖰΓग़͢σβΠϯͷ஌ܙʱσβΠϯֶݚڀಛू߸
    IUUQTEPJPSHKTTET@

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  7. IUUQTEFTJHOCBTFV[BCBTFDPN

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  8. Ϧαʔνͷ࣮੷঺հ

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  9. The accessory of healing our mind
    Journey map

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  10. 2ϦαʔνจԽΛ૊৫ʹຒΊࠐΉʹ͸ʁ

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  11. "σβΠφʔ͸ɺطʹ͋Δ૊৫จԽʢϦιʔεʣʹޫΛ౰ͯΔ
    ͦͯ͠ɺυϝΠϯϚελʔΛಛఆ͠ɺͦͷਓ͕Ϧαʔν੹೚ऀͱͳΔ

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  12. *OEFY
    طʹ͋ΔϦιʔεʹޫΛ౰ͯΔʢϘτϜΞοϓʣ
    ઐ໳Ո΍༗ࣝऀͱڞಉ͢Δʢτοϓμ΢ϯʣ
    খࣗ͘͞૸͠ɺগ͠ͷ݁ՌΛ࢒͢ʢϘτϜΞοϓʣ
    ϦαʔνͷՐΛୗ͢ʢτοϓμ΢ϯʣ
    ·ͱΊ

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  13. طʹ͋ΔϦιʔεʹޫΛ౰ͯΔʢϘτϜΞοϓʣ

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  14. ҙ༁ɿຐ๏ͷΑ͏ͳ೔ৗʹײँ͠·͠ΐ͏ʂ৽͍͠Մೳੑ
    ͸ɺ͢Ͱʹͦ͜ʹɺར׆༻Ͱ͖Δࢿݯͱͯ͠ଘࡏ͠·͢ɻͰ
    ΋ɺͦΕΛݟ͚ͭΔʹ͸ɺ৽͍͠ޫͰ୳͢ඞཁ͕͋Γ·͢ɻ
    ग़యɿ+PBDIJN)BMTF &WB#SBOEU #SFOEPO$MBSL 5IPNBT#JOEFSʢʣʰ3FIFBSTJOHUIF'VUVSFʱ5IF%BOJTI%FTJHO4DIPPM1SFTT
    IUUQTXXXSFTFBSDIHBUFOFUQVCMJDBUJPO@3FIFBSTJOH@UIF@'VUVSF
    ύʔτφʔ
    σβΠφʔ
    ৽͍͠Մೳੑ
    ʢύʔτφʔͷ໨ઢʣ
    ʢσβΠφʔͷ໨ઢʣ
    ݪจɿ$FMFCSBUFUIFNBHJDPGUIFXFMMLOPXOFWFSZEBZ
    5IFTFFETPGOFXQPTTJCJMJUJFTBSFBMSFBEZBWBJMBCMFBTB
    SFTPVSDF CVUTPNFUJNFTJUUBLFTBOFXMJHIUUPTQPUJU

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  15. ೥݄ʙ݄ͷঢ়گ
    ɾΧελϚʔαΫηεͷϦʔμʔʢޙͷॳ୅$IJFG$VTUPNFS0GGJDFSʣ͕ʮϢʔβʔղ૾౓ΛߴΊͯཉ͍͠ʯͱૌ͍͑ͯͨ
    ɾΧελϚʔαΫηεͷϦʔμʔ͸ɺϖϧιφͰ͸ͳ͘ϦΞϧϢʔβʔʢ/ʣͷཧղΛ఻͍͑ͯͨ
    ɾΧελϚʔαΫηεͷϦʔμʔ͸ɺ69σβΠφʔͱ໊৐ͬͯ΋Ḯ৭͕ͳ͍࢓ࣄΛ͍ͯͨ͠ʢސ٬ώΞϦϯά͔Βͷ։ൃఏҊͳͲʣ
    ɾ41&&%"ϢʔβʔΛߴղ૾౓Ͱཧղ͍ͯ͠Δϝϯόʔ͸ɺଟ͘͸ͳ͔ͬͨʢϢʔβʔͷإ͕ݟ͑ͳ͍໰୊ʣ

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  16. Ϧʔμʔ
    ϝϯόʔ
    Ϛωδϝϯτ
    ʮ41&&%"Ϣʔβʔͬͯɺ౤ࢿۜߦɺίϯαϧςΟϯάϑΝʔϜɺܦӦاըͷਓʯ
    ʮ΋ͬͱɺϢʔβʔͷղ૾౓ΛߴΊͯ΄͍͠ʂʯ
    ʮि࣍ͷશମఆྫΛ௅ઓͷ৔ʹม͍͑ͨʂʯ

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  17. ࣮ફͨ͜͠ͱ

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  18. 😀
    41&&%"ʹؔΘΔશϝϯόʔ͕ɺຖि41&&%"ͷ͜ͱ΍
    Ϣʔβʔʹ͍ͭͯߟ͑ɺ૝͍
    69ϦαʔνɾσβΠϯϦαʔνʹ͍ͭͯཧղ͍ͯ͘͠
    41&&%"+".ʢि࣍ͷࣄۀ෦ͷશମձٞʣ

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  19. 41&&%"ϢʔβʔΛট͖ʢ༧໿੍ʣͦͷ৔ͰΧελϚʔαΫηε
    ΧελϚʔαΫηεͱҰॹʹɺίʔώʔΛҿΈͳ͕Β
    ΧϑΣͷงғؾͰʢϦϥοΫεͨ͠ঢ়ଶͰʣ
    41&&%"Ϣʔβʔͷ՝୊Λ௚઀ฉ͘
    ͦͷ৔ͰղܾͰ͖Δ͜ͱ͸ɺΧελϚʔαΫηε͕࣮ફ͢Δɻ
    ˞ηʔϧεɺϚʔέɺσβΠφʔɺΤϯδχΞଞ΋ಉ੮Մೳ
    41&&%"$BGF

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  20. 41&&%"Λ࢖͍ͳ͕Βࢢ৔ن໛ΛݟੵΔϫʔΫγϣοϓ
    41&&%"ϢʔβʔͱΧελϚʔαΫηε͕Ұॹʹ
    41&&%"ͱϫʔΫγʔτΛ࢖͍ͳ͕Β
    ྫ͑͹ɺϖοτݟकΓαʔϏεͷࢢ৔ن໛Λௐࠪ͢Δ
    ࣮ࡍͷϢʔεέʔεʹج͍͍ͮͯΔͨΊ
    Ϣʔβʔ͕41&&%"Λར׆༻͢ΔதͰͷ՝୊͕෼͔Δ
    ˞ηʔϧεɺϚʔέɺσβΠφʔɺΤϯδχΞଞ΋ಉ੮Մೳ
    41&&%"ࢢ৔ϦαʔνϫʔΫγϣοϓ

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  21. 'JOEJOHT$PODMVTJPOT
    ɾϓϩμΫτͷʮૢ࡞ੑʯʹؔ͢Δ՝୊ͳͲ͸ཧղͰ͖ͨʢͲͷϢʔβʔ͕ԿͷศӹΛཉ͍ͯ͠Δ͔͸ෆ໌ͷ··ʣ
    ɾϢʔβʔͷإ͕ݟ͑ͳ͍໰୊͸ղফ͠ͳ͔ͬͨ
    ɾϦαʔνΛϓϩμΫτઓུʹམͱ͢ʹ͸ɺϘτϜΞοϓͩͱݶք͕͋ͬͨ
    ʦ౔୆ʹͨ͠૊৫จԽʧ
    ɾࣄۀ෦ͷि࣍ఆྫ
    ɾΧελϚʔαΫηεͷ੠

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  22. ઐ໳Ո΍༗ࣝऀͱڞಉ͢Δʢτοϓμ΢ϯʣ

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  23. ೥݄ʙ݄ͷঢ়گ
    ɾࣄۀ੹೚ऀ͕41&&%"ͷશϝϯόʔͱPOͨ݁͠ՌʮϢʔβʔͷإ͕ݟ͑ͳ͍͜ͱʯΛ՝୊ͱͯ͠࠶ೝࣝ
    ɾࣄۀ੹೚ऀ͕มΘΓɺ(PPEQBUDIࣾͱͷϢʔβʔϦαʔνϓϩδΣΫτΛελʔτ
    ɾϓϩδΣΫτͷ໨త͸ɺࣄۀͷఏڙՁ஋Λ੔ཧɾݴޠԽ͢ΔͨΊ
    ɾϓϩδΣΫτͷΰʔϧ͸ɺϢʔβʔϦαʔν͔Β0,3ͷ0CKFDUJWFΛಋ͖ग़͢͜ͱ

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  24. Ϧʔμʔ
    ϝϯόʔ
    Ϛωδϝϯτ
    ʮϢʔβʔϦαʔνͷ݁Ռָ͕͠Έʂʯ
    ʮϢʔβʔϦαʔνͷ݁ՌΛ౿·͑ͯ0,3Λͭ͘Δʂʯ
    ʮϢʔβʔͷإ͕ݟ͑ͳ͍ͷͰɺϢʔβʔϦαʔνΛ΍Δʂʯ

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  25. ࣮ફͨ͜͠ͱ

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  26. ϦαʔνϟʔɿͲͷϝχϡʔ͕ফ͑ͨΒɺ͜ͷΧϨʔ԰͞Μʹɺདྷͳ͘ͳΓ·͔͢ʁ
    ࣄۀ෦ɿʢ͖ͬͱɺΩʔϚΧϨʔʹҧ͍ͳ͍ɻΞϨ͸͏ͪͷࣗ৴࡞ͩʂʣ
    ৗ࿈٬ɿ෱ਆ௮͚Ͱ͢Ͷʂ
    ֶͼ
    ࣄۀ෦ʹͱͬͯɺʮ෱ਆ௮͚ʯ͸ϝχϡʔͰ͸ͳ͘ɺ͓·͚ͩͱࢥ͍ࠐΜͰ͍͕ͨ
    ৗ࿈٬ʹͱͬͯ͸ɺ෱ਆ௮͚΋ؚΊͯɺϝχϡʔͱͯ͠ೝ͍ࣝͯͨ͠ʢ͓·͚Ͱ͸ɺͳ͔ͬͨʣ

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  27. ग़యɿגࣜձࣾάουύονʢʣIUUQTHPPEQBUDIDPNXPSLTQFFEB

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  28. ग़యɿ(PPEQBUDIࣾʢʣIUUQTHPPEQBUDIDPNXPSLTQFFEB

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  29. 'JOEJOHT$PODMVTJPOT
    ɾࣄۀ੹೚ऀ͕ɺϢʔβʔϦαʔνΛৗଶԽͤ͞Δ͜ͱͷେ੾͞Λ࠶ೝࣝͨ͠
    ɾ41&&%"ͷ޲͔͏΂͖ํ޲ੑͷͻͱͭͷԾઆ͕Ͱ͖ͨ
    ɾϢʔβʔϦαʔν͸ɺϓϩμΫτઓུʹ໾ཱͭͱશϝϯόʔ͕஌ͬͨ
    ʦ౔୆ʹͨ͠૊৫จԽʧ
    ɾ৽͍͠ࣄۀ੹೚ऀͷΩϟϥΫλʔʢτοϓμ΢ϯͰ΍ͬͯ΋ɺ೾෩ཱ͕ͪʹ͍͘ʣ
    ɹ˞લ೚ͷࣄۀ੹೚ऀͷΩϟϥΫλʔ͸ɺϘτϜΞοϓܕ
    ɾ0,3ʢϢʔβϕʔε͕࣮ફ͍ͯ͠Δ໨ඪ؅ཧख๏ʣ

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  30. খࣗ͘͞૸͠ɺগ͠ͷ݁ՌΛ࢒͢ʢϘτϜΞοϓʣ

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  31. ೥݄ʙ݄ͷঢ়گ
    ɾ411&%"ࣄۀʹؔΘΔϝϯόʔ͸ɺϢʔβʔͷإ͕෼͔ΔΑ͏ʹͳͬͨʢϢʔβʔղ૾౓্͕͕ͬͨʣ
    ɾࣄۀ੹೚ऀ͸ɺϢʔβʔϦαʔνͷऔΓ૊Έ͸ܧଓ͍ͨ͠ͱߟ͍͕͑ͯͨɺ࣍ͷҰखΛ໎͍ͬͯͨ
    ɾϢʔβʔϦαʔν͕ʮϓϩμΫτઓུʯͱͷؔ܎ੑ͸෼͔͕ͬͨʮࣗ෼ͷ࢓ࣄʯͱͷؔ܎͕ෆ໌ྎͩͬͨ
    ɾ41&&%"ɺ'03$"4ɺ*/*5*"-ͷσβΠφʔ͕߹ྲྀ͠ɺͻͱͭͷσβΠϯ૊৫ͱͳͬͨ
    ɾฏ໺͸ɺσβΠϯ૊৫੹೚ऀʢ$%0ʣʹͳͬͯɺ͙͢ʹҭٳʹೖͬͨ

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  32. ฏ໺
    ϝϯόʔ
    Ϛωδϝϯτ
    ʮϢʔβʔϦαʔνͬͯࣗ෼ͷ໨ͷલͷ࢓ࣄͱɺͲ͏ܨ͕Δͷʁʯ
    ʮϢʔβʔϦαʔνΛΠϯϋ΢εԽ͍ͨ͠ʂʯ
    ʮϢʔβʔϦαʔνଓ͚͍͚ͨͲɺ݁Ռࢦඪ͸Ͳ͏͠Α͏ʁʢ͔ͩΒɺԿʹͳΓͦ͏ʣʯ

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  33. ࣮ફͨ͜͠ͱ

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  34. ʮ%FTJHOSFTFBSDIUFBNʯͷ஀ੜ

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  35. ͦ ͷ ν ʔ Ϝ ͷ Ր ͸
    ෩ ͕ ਧ ͚ ͹ ɹ ফ ͑ ͯ ͠ · ͏ ΄ Ͳ ɹ ऑ ͘
    Ϧ α ʔ ν Λ ɹ Π ϯ ϋ ΢ ε Խ ͢ Δ ͱ ͍ ͏
    ৘ ೤ ͩ ͚ ͸ ɹ ڧ ͘ ͋ Γ
    ༧ ࢉ ΋ ແ ͍ ͳ ͔ Ͱ
    ʢ ೥ ؒ ܭ ը ʹ ೖ ͬ ͯ ͍ ͳ ͨ Ί ʣ
    ݁ Ռ Λ ٻ Ί Β Ε ͨ

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  36. ࡾ୐༎थ
    #9σβΠφʔ
    ˞σβΠϯϦαʔνʹ௅ઓ
    ࡚ాେथ
    41&&%"σʔλνʔϜॴଐ
    ݱɿגࣜձࣾ6#%BUBUFDIॴଐ
    ઋాਅڷ
    ۀ຿ҕୗ
    ݱɿOPUFגࣜձࣾॴଐ
    %FTJHOSFTFBSDIUFBN
    TU
    OE

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  37. 'JOEJOHT$PODMVTJPOT
    ɾ%FTJHOSFTFBSDIUFBNͷ੒Ռ෺ʹΑͬͯɺϢʔβʔͷʮϓϩμΫτͷར༻࣮ଶʯ͕೺Ѳ͠΍͘͢ͳͬͨ
    ɾΠϯαΠυηʔϧεͷ঎ஊτʔΫɺ/FX+PJOFSͷΦϯϘʔσΟϯάͰت͹Εͨ
    ɾϢʔβʔϦαʔνΛ͢Δͱɺࣗ෼ͷ࢓ࣄͷ඼࣭޲্ʹͭͳ͕Δ͜ͱ͕෼͔ͬͨ
    ʦ౔୆ʹͨ͠૊৫จԽʧ
    ɾ0,3ʢϢʔβϕʔε͕࣮ફ͍ͯ͠Δ໨ඪ؅ཧख๏ʣ
    ɾϨϕχϡʔ૊৫͕࢓ࣄͰ͔͍ͭͬͯΔεϥΠυࢿྉ
    ઋా͘Μɺ͋ͷ࣌͸ɺຊ౰ʹ͋Γ͕ͱ͏͍͟͝·ͨ͠ʂ

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  38. ϦαʔνͷՐΛୗ͢ʢτοϓμ΢ϯʣ

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  39. ೥݄ʙ೥݄ͷঢ়گ
    ɾॱௐʹ্ཱͪ͛ͬͨ%FTJHOSFTFBSDIUFBNɻ͔͠͠ɺฏ໺͕ݪҼͷʮ໰୊ʯ͕ຄൃ
    ɾࡾ୐͞ΜʹฏँΓͷ্ɺϦαʔννʔϜΛղମɻ#9σβΠϯνʔϜϦʔμʔΛ೚ͤΔ
    ɾϢʔβʔϦαʔνͷ੹೚ऀ͕ʮσβΠϯ૊৫ʯ͔ΒʮΧελϚʔαΫηενʔϜʯʹҠΔ
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  49. ੢઒͞Μ͕௅ઓ͍ͯ͠Δ͜ͱ

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  54. ʮϢʔβʔϑΝʔετʯΑΓʮϑΝʔετϢʔβʔʯ

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