Teaching Media Convergence and Social Media in a HE context
The slides prepared for the Teachers CPD Day at the University for the Creative Arts, Farnham (UK) on 3rd June 2014, featuring a number of interactive activities integrated in my everyday teaching on media convergence and social media.
telling stories • New technologies (from stone age to modern times) • Lifestyle habits change • Media economies • Audience fragmentation • Media consolidation • The audiences have changed and convergence is being considered as a strategy to respond that change. → transient and emergent • Team-oriented, multiple media, multi-platform, convergent media operation
an ongoing process in which content, technologies, audiences and industries intersect. • Convergence Continuum (Dailey et al., 2005): cross-promotion, cloning, cooperation, content sharing, and convergence (A multimedia project that contains in-depth text for print and web, still photos and video, audio, graphics, searchable databases and other interactive elements)
interpretation “The girl with the dragon tatoo” - the original and the US version • Print Journalist + TV comedian + Radio presenter (careers and talents converge) New • Technologies: smart phones, tablets asnd pads (BBC's 4- screen policy), cloud computing, ubiquitous computing • Instancy, immediacy
Visual facilitation ("graphic recording") 4. Three rounds: Imagine the media content we consumed and produced 10 years ago, at present, and 10 years from now 5. Each round for 5 minutes 6. Everyone needs to participate, and no view is too trivial.
notes, each of which starting with 'I', 'My' or 'Mine'. • The instructor will collect all notes and re- distribute them. • Work in groups to recreate a theoretically- informed story / script / play based on the notes / hints you were given.
Productive Employability • Design-orientated • Studio-based learning • Multiple pedagogical approaches and learning formats • Practical - understanding of different media and how to incorporate them for effective communication • Real-world live briefs
Turn in the Publishing Sphere • https://www.youtube.com/watch?v=-UB2Uwz0DGQ • Rationale behind 'Inkception' http://www.cost-transforming-audiences.eu/node/1470 • Why we made Inkception and how we made it http://hiyashi.wordpress.com/2013/04/17/inkception/