The Product is the Byproduct

78b475797a14c84799063c7cd073962f?s=47 Zach Holman
October 12, 2012

The Product is the Byproduct

People in perpetuate this idea that if you're smart enough, have an amazing vision, and keep pushing at it, then you'll end up with a great product. Take a look at startup success stories, though: a ton of them succeeded in *spite* of their original vision. A great product is closer to an accident. It's the byproduct of the environment you build at your company. This environment may actually be harder to build than the product itself, but you'll be left with a better everything by the end of it.

78b475797a14c84799063c7cd073962f?s=128

Zach Holman

October 12, 2012
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Transcript

  1. BYPRODUCT THE PRODUCT is the

  2. YOU CAN CREATE A GREAT PRODUCT

  3. BUT IT’S BETTER TO GROW ONE

  4. YO STOP TALKING LIKE A PRETENTIOUS STEVE JOBS YO STOP

    TALKING LIKE A PRETENTIOUS STEVE JOBS
  5. HERE’S WHAT I MEAN

  6. WORRY MORE ABOUT BUILDING THE DAMN THING WORRY LESS ABOUT

    THE DAMN THING
  7. YOUR PRODUCT SHOULD BE A BYPRODUCT

  8. YOUR PRODUCT SHOULD BE A BYPRODUCT OF THE PEOPLE PROCESS

    & TECHNOLOGY OF YOUR COMPANY
  9. FOSTER A GOOD ENVIRONMENT, BE MORE LIKELY TO CREATE A

    GOOD PRODUCT
  10. @HOLMAN

  11. GITHUB, INC. HOW WE WORK · HOW OPEN SOURCE WORKS

  12. TEAM

  13. “PEOPLE ARE IMPORTANT” EVERY CHUMP SAYS

  14. SO I BETTER, TOO

  15. PEOPLE ARE IMPORTANT

  16. BUILD YOUR TEAM

  17. Kyle Neath @kneath There are thousands of developers who are

    extremely smart and talented. All of whom I would never, ever hire here. “
  18. HIRE THOSE BOTHERED BY SUCK

  19. YOU WANT FIXERS

  20. Any time you interview a potential hire, you need to

    ask yourself not only if they’re talented or collaborative but also if they’re capable of literally running this company, because they will be. “
  21. HIRE BROAD PEOPLE

  22. HIRE DIVERSE PEOPLE

  23. [...] concluded that the groups exposed to minority views were

    more creative than the more homogeneous, majority groups. “ Managing Cultural Diversity: Implications for Organizational Competitiveness Cox and Blake, 1991
  24. The overall median proportion of female executives in successful companies

    is 7.1%, compared to 3.1% at unsuccessful companies. “ Women at the Wheel: Do Female Executives Drive Start-Up Success? VentureSource, 2012
  25. THIS IMPACTS YOUR BOTTOM LINE

  26. FRIENDLY TO EVERYONE BUILD A COMPANY

  27. TONE

  28. Evidence That Gendered Wording in Job Advertisements Exists and Sustains

    Gender Inequality Gaucher, Friesen, and Kay, 2011 increases in masculine wording were sufficient to decrease women’s job appeal ratings and their anticipated belongingness in specific occupations. “
  29. “BADASS” “KILLER” “ROCKSTAR” “DOMINANT”

  30. “HAPPINESS” “HONEST” “TOGETHER” “FLEXIBLE”

  31. IT WORKS FOR MEN, TOO PROTIP™

  32. CONSIDER YOUR APPROACH TL;DR

  33. I HATE BROGRAMMERS ALSO

  34. CULTURE

  35. I JUST CRUSHED An 18 HOUR CODE MARATHON I JUST

    CRUSHED An 18 HOUR CODE MARATHON
  36. NO

  37. GOOD CULTURE ATTRACTS GOOD PEOPLE

  38. PEOPLE HAVE AND STUFF KIDS

  39. BE FAMILY-FRIENDLY

  40. FLEXIBLE HOURS LOCATION WORKLOAD

  41. 66% REMOTE HOURS LOCATION WORKLOAD

  42. ANY HOURS LOCATION WORKLOAD

  43. SANE HOURS LOCATION WORKLOAD

  44. YOU LIMIT YOURSELF WITH GEOGRAPHY · SET WORK HOURS ·

    WORKLOADS
  45. OS X on intel

  46. a self-demoted engineer wanted his son Max to be able

    to live closer to Max's grandparents “ ” qr.ae/8VQDU
  47. APPLE WAS FLEXIBLE

  48. DESIRE

  49. MARKETING IS NOT A BAD WORD

  50. WE HATE THE DISINGENUOUS

  51. distributed social CAT NETWORK distributed social CAT NETWORK

  52. DO YOU EVEN HAVE A CAT?

  53. DON’T WE WANT TO CENTRALIZE CATS?

  54. WOULD YOU EVEN USE THIS YOURSELF?

  55. BE GENUINE

  56. None
  57. BE VOCAL

  58. BLOG SMALL IMPROVEMENTS

  59. LEVERAGE REGULAR PRESS

  60. JAN 9, 2007 KEYNOTE FIRST TV AD FEB 26 JUNE

    3 TV ADS JUNE 6 TV AD JUNE 11 WWDC: IPHONE SDK JUNE 18 IMPROVED BATTERY ANNOUNCED JUNE 18 GLASS SCREEN ANNOUNCED JUNE 20 YOUTUBE APP ANNOUNCED JUNE 21 TV AD JUNE 22 GUIDED TOUR JUNE 26 PRESS REVIEWS PUBLISHED JUNE 26 AT&T PLANS ANNOUNCED JUNE 29 LAUNCH
  61. REACTION

  62. PEOPLE ON THE ARE DICKS INTERNET

  63. None
  64. None
  65. HOW MUCH SHOULD YOU CARE?

  66. ZERO

  67. ZERO BUT THAT’S HARD :(

  68. CARE THEORY

  69. CARE THEORY SHOULD-I- ?

  70. HOW DO YOU RESPOND TO FEEDBACK?

  71. FANS T H R E E G R O U

    P S SKEPTICS HATERS
  72. FANS T H R E E G R O U

    P S SKEPTICS HATERS PERCENTAGES ARE RELATIVE
  73. FANS T H R E E G R O U

    P S SKEPTICS HATERS PERCENTAGES ARE RELATIVE
  74. FANS T H R E E G R O U

    P S S K E P T I C S H A T E R S PERCENTAGES ARE RELATIVE
  75. HATERS T H R E E G R O U

    P S PERCENTAGES ARE RELATIVE
  76. FANS SKEPTICS HATERS CARE THEORY SHOULD-I- ? USERS

  77. FANS SKEPTICS HATERS CARE THEORY SHOULD-I- ? COULD BE USERS

  78. FANS SKEPTICS HATERS CARE THEORY SHOULD-I- ? NOT USERS

  79. FANS SKEPTICS HATERS CARE THEORY SHOULD-I- ? YES MAYBE MAYBE

  80. CARE THEORY SHOULD-I- ? SKEPTICS

  81. I’LL USE IT IF YOU ADD CATS I’LL USE IT

    IF YOU ADD CATS CARE THEORY SHOULD-I- ? SKEPTICS
  82. I’LL USE IT IF YOU ADD CATS AND AJAX I’LL

    USE IT IF YOU ADD CATS AND AJAX CARE THEORY SHOULD-I- ? SKEPTICS
  83. SKEPTICS I’LL USE IT IF YOU ADD CATS AND AJAX

    OVER WEBSOCKETS I’LL USE IT IF YOU ADD CATS AND AJAX OVER WEBSOCKETS CARE THEORY SHOULD-I- ?
  84. SKEPTICS CARE THEORY SHOULD-I- ? BE WARY OF “IF”

  85. FANS CLUELESS HATERS CARE THEORY SHOULD-I- ? YES MAYBE MAYBE

  86. HATERS CARE THEORY SHOULD-I- ? ASSHOLES MAY COME AROUND WHEN

    YOU SUCCEED UNREACHABLE
  87. HATERS CARE THEORY SHOULD-I- ? ASSHOLES MAY COME AROUND WHEN

    YOU SUCCEED UNREACHABLE
  88. CARE THEORY SHOULD-I- ? NOT ALL FEEDBACK IS EQUAL

  89. (try) NOT TO WORRY ABOUT REACTION

  90. was ever NOT SHIPPED NOTHING GREAT

  91. BUILDING PRODUCT IS HARD

  92. BUILD IT INDIRECTLY, THROUGH YOUR ENVIRONMENT

  93. PEOPLE, CULTURE, BUILDING DESIRE, MANAGING REACTION

  94. THANKS

  95. @HOLMAN ZACHHOLMAN.COM/TALKS