Moving beyond the screen

We’re constantly impacted by multiple options of screens such as computers, TV, tablets, mobile, devices and wearables. Because of the growing number of options we’ve become somewhat formatted into thinking that most solutions have to fit within a screen related option. In this workshop we will explore how to think beyond the screens we know. Consider other options not limited by these formats and discuss how to consider formats often overlooked with a simple adjustment of our mindset.

- 4 hour workshop
- UX / Design Thinking / Service Design
- Productized conference 2018

Transcript

1. by Hugo Froes, UX Strategist at Codacy Moving beyond the screen
2. Hugo Froes Who am I? I’m a UX Strategist at Codacy. During the day: • Conduct User research • Facilitate Ideation and brainstorming workshops • Help with business strategy In the evening… I’m batman! • Teach user centered design • Mentor young professionals
3. Who are you?
4. Before we get started Exercise 1. Everybody stand up 2. Sit down if last project you worked on: a. was a mobile app or related b. was a web app or related c. was a desktop app or related
5. Introduction: Why should we move beyond the screen?
6. The worst misstep one can make in design is to solve the wrong problem. John Carroll
7. Digging into device usage
8. Source - Smart Insights
9. 4.9 billion mobile phone usage by 2018. 63% of the world population Source - Device Atlas
10. 5.7 hours/day Av. time spent on mobile devices Source - Device Atlas
11. 197 billion apps downloaded in 2017 About 40 apps per user Source - Device Atlas
12. Source - Device Atlas
13. Source - The Manifest
14. The issues with devices as they are today
15. Physical How may technology affect our physical well-being? • Weak Sperm • Computer vision syndrome • Texting thumb • Bad posture • Cell phone elbow • Thigh burn • Carpal tunnel syndrome • Sedentary Lifestyle • Text neck • Hearing loss • Cancer?
16. Psychological How may technology affect our psychological well-being? • Anxiety/Panic attacks • Overeating • Insomnia • Depression • Relationships • Attention span • FOMO • Phantom ringing • etc.
17. Over-complicating the simple
18. 1. Walk up to my car. Author: Krishna, Golden Book title: The Best Interface Is No Interface Pages: 47-68 2. Pull out my smartphone. 3. Wake up my phone. 4. Unlock my phone.
19. 5. Exit last opened app. Author: Krishna, Golden Book title: The Best Interface Is No Interface Pages: 47-68 6. Exit last opened group. 7. Swipe through a sea of icons. 8. Tap the app icon.
20. 9. Wait for the app to load and try to find the unlock action. Author: Krishna, Golden Book title: The Best Interface Is No Interface Pages: 47-68 10. Make a guess with the menu and tap control. 11. Tap the unlock button. 12. Slide the slider to unlock.
21. Unlocking your car via an app Potentially 13 steps before the driver achieves their goal. Alternative: 1. Walk up to car 2. Pull out key 3. Open car Source - Golden Krishna: “The Best Interface Is No Interface”
22. How have others been moving beyond the screen?
23. For Kids, A New Tactile Way to Learn Coding IDEO & GOOGLE
24. Intuitive design - IA for the real world GRANDMA’S BAKERY
25. Twitter for Penguins Our product What will we be building today? Tinder for Pandas or
26. Exercise 1: Know the user and their context
27. Extracting important data • Look at the briefs and information provided. • Pick the project your team will be working on. • Extract important information and contextual data using post-its: ◦ Be objective and clear ◦ Make the post-its legible ◦ 1 idea per post-it
28. Empathy mapping What is it? An empathy map is a collaborative visualization used to articulate what we know about a particular type of user. It externalizes knowledge about users in order to 1) create a shared understanding of user needs, and 2) aid in decision making. Why do we create them? Visualizing user attitudes and behaviors in an empathy map helps UX teams align on a deep understanding of end users. The mapping process also reveals any holes in existing user data. Source - NNGroup
30. Exercise 2: Thinking about the solution
31. 1-2-4 method • 1 min: Each individual has 1 min to write down ideas and solutions • 2 min: In pairs, each double has 2 min to discuss ideas and edit or add ideas • 4 min: Each group now has 4 minutes to discuss ideas and edit or add ideas
32. Synthesis of ideas Each group edits, filters and structures ideas into actionable concepts. Remember: • Are you solving the right problem? • How does it solve that problem for the user? • 1 idea per post-it • Keep ideas clear and legible
33. Exercise 3: Making the idea more tangible
34. “The most powerful thing you can understand when building a product is the motivations behind people’s actions.” “These Job Stories are what ensure that we know the problem or opportunity we’re tackling, and they keep us focused throughout the project.” Source - Intercom “How we accidentally invented job stories”
35. Job Story
37. Storytelling EXPOSITION Ex. a young woman in an airport about to catch a flight RISING ACTION ex. She calls her friend to ask for help FALLING ACTION ex. She remembers the post office app. she can redirect the mail to her friends house CLIMAX ex. Her friend has her son sick and has to stay at home DENOUEMENT ex. The problem is solved so she can now go on her trip with any worries Incident that starts the adventure ex. She remembers a package that will be arriving while she’s away Resolution Complication
39. Exercise 4: From idea to prototypes
40. Sketch out your ideas
41. Build a prototype
42. Exercise 5: Getting buy-in
43. Presenting your ideas Remember to tell a story: • Give the listener context • What were the challenges or problems? • How did discover potential solutions? (Research, Workshops etc.? • What is the solution and why does it solve the problem? • Next steps… stakeholders love knowing where the potential is or how to make it happen
44. Thanks!