Design Sprint @ Trip Advisor HQ

Design Sprint @ Trip Advisor HQ

Deck from a 90-minute talk/workshop on #DesignSprints at Trip Advisor's Headquarters.

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C. Todd Lombardo

January 05, 2016
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Transcript

  1. Hello #DesignSprint @iamctodd

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  3. “I’ve got an idea…”

  4. A tale of an idea

  5. “Example” quotes.

  6. A team of 12 ..?! $90k..??

  7. No. %$&@’n. Way.

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  10. MAKE THINGS PEOPLE WANT

  11. MAKE THINGS PEOPLE WANT >

  12. MAKE THINGS PEOPLE WANT MAKE PEOPLE WANT THINGS >

  13. Everyone wants innovation. Not everyone has the guts. Richard Banfield

    CEO, FRESH TILLED SOIL
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  16. | XPLANE ‹#› | XPLANE ‹#› | XPLANE ‹#› Slavery

    Average manufacturing had less than 4 employees US Steel has $1B market capitalization Average lifespan of S&P500 is 67 years Pay by performance Capital budgeting Task design Divisionalization Brand management Women couldn’t vote Management 1.0 90% of people were in agriculture Ford makes 500K cars/yr Social segregation Colonialism No environmental care Communism No Google No Airbnb Peak of II Industrial Revolution 1850 1890 1900 1915 1940 1960 1970 1985 1995 2005 2015 2020 2025 2030 Source: XPLANE
  17. | XPLANE ‹#› | XPLANE ‹#› | XPLANE ‹#› Slavery

    Average manufacturing had less than 4 employees US Steel has $1B market capitalization Average lifespan of S&P500 is 67 years Pay by performance Capital budgeting Task design Divisionalization Brand management Women couldn’t vote Management 1.0 90% of people were in agriculture Ford makes 500K cars/yr Social segregation Colonialism No environmental care Communism No Google No Airbnb Peak of II Industrial Revolution 1ST Digital change agents 2ND Innovation Consultants 3RD Venture Design Human-Centered Co-Creation Ethnography Customer Journey Average lifespan of S&P500 is 15 years 1850 1890 1900 1915 1940 1960 1970 1985 1995 2005 2015 2020 2025 2030 Rise of Design for Innovation Source: XPLANE
  18. | XPLANE ‹#› | XPLANE ‹#› | XPLANE ‹#› Slavery

    Average manufacturing had less than 4 employees US Steel has $1B market capitalization Average lifespan of S&P500 is 67 years Pay by performance Capital budgeting Task design Divisionalization Brand management Women couldn’t vote Management 1.0 90% of people were in agriculture Ford makes 500K cars/yr Social segregation Colonialism No environmental care Communism No Google No Airbnb Peak of II Industrial Revolution 1ST Digital change agents 2ND Innovation Consultants 3RD Venture Design Human-Centered Co-Creation Ethnography Customer Journey Average lifespan of S&P500 is 15 years 1850 1890 1900 1915 1940 1960 1970 1985 1995 2005 2015 2020 2025 2030 Rise of Design for Innovation Source: XPLANE
  19. | XPLANE ‹#› | XPLANE ‹#› | XPLANE ‹#› Slavery

    Average manufacturing had less than 4 employees US Steel has $1B market capitalization Average lifespan of S&P500 is 67 years Pay by performance Capital budgeting Task design Divisionalization Brand management Women couldn’t vote Management 1.0 90% of people were in agriculture Ford makes 500K cars/yr Social segregation Colonialism No environmental care Communism No Google No Airbnb Peak of II Industrial Revolution 1ST Digital change agents 2ND Innovation Consultants 3RD Venture Design Human-Centered Co-Creation Ethnography Customer Journey Average lifespan of S&P500 is 15 years 1850 1890 1900 1915 1940 1960 1970 1985 1995 2005 2015 2020 2025 2030 Rise of Design for Innovation Source: XPLANE
  20. | XPLANE ‹#› | XPLANE ‹#› | XPLANE ‹#› 1850

    1890 1900 1915 1940 1960 1970 1985 1995 2005 2015 2020 2025 2030 Source: XPLANE
  21. | XPLANE ‹#› | XPLANE ‹#› | XPLANE ‹#› 1850

    1890 1900 1915 1940 1960 1970 1985 1995 2005 2015 2020 2025 2030 Traditional Organizations from the 20th Century Organizations with a more conscious approach Modern Organizations from the 21st Century Source: XPLANE
  22. Three Organization Types Traditional Organizations More Conscious Organizations Modern Organizations

    Source: XPLANE
  23. Traditional Organization: The “Pyramid” Source: XPLANE

  24. Conscious Organization: The “Family” Source: XPLANE

  25. Modern Organization: The “Organism” Source: XPLANE

  26. An Evolution? Pyramid Family Organism Source: XPLANE

  27. Or a Combination? Change Source: XPLANE

  28. Twenty-first Century Business Requires Twenty-first Century Tools

  29. Source: STRATEGYZER

  30. Challenge # 1

  31. Challenge # 2

  32. design

  33. NAMES DESIGN SPRINT

  34. DESIGN SPIKE

  35. PRODUCT DISCOVERY

  36. DISCOVERY SESSION

  37. DEEP DIVE

  38. DISCOVERY SPRINT

  39. DESIGN S.W.A.T.

  40. Source: gv.com; thoughtbot.com; smashngmagazine.com Empathize Define Prototype Test Ideate

  41. Source: gv.com; thoughtbot.com; smashngmagazine.com Empathize Define Prototype Test Ideate Discovery

    Interpretation Experimentation Evolution Ideation
  42. Source: gv.com; thoughtbot.com; smashngmagazine.com Empathize Define Prototype Test Ideate Discovery

    Interpretation Experimentation Evolution Ideation
  43. Define Understand Build Test Ideate Understand Diverge Prototype Validate Decide

    2013 Unpack Sketch Prototype Test Decide 2015 Understand Diverge Build Test Converge Empathize Define Prototype Test Ideate
  44. Phase 1 Understand Get the Background Get Inspired Define the

    Problem Know the User Daily Retrospective
  45. Phase 1 Understand Get the Background Get Inspired Define the

    Problem Know the User Daily Retrospective Phase 2 Diverge Gear Up Generate Solutions Daily Retrospective
  46. Phase 1 Understand Get the Background Get Inspired Define the

    Problem Know the User Daily Retrospective Phase 2 Diverge Gear Up Generate Solutions Daily Retrospective Phase 3 Converge Scrutinize Your Work Team Sketching Prototype Sketch Daily Retrospective
  47. Phase 1 Understand Get the Background Get Inspired Define the

    Problem Know the User Daily Retrospective Phase 2 Diverge Gear Up Generate Solutions Daily Retrospective Phase 3 Converge Scrutinize Your Work Team Sketching Prototype Sketch Daily Retrospective Phase 4 Build Build Prototype Structure Interviews Daily Retrospective Finish Prototype
  48. Phase 1 Understand Get the Background Get Inspired Define the

    Problem Know the User Daily Retrospective Phase 2 Diverge Gear Up Generate Solutions Daily Retrospective Phase 3 Converge Scrutinize Your Work Team Sketching Prototype Sketch Daily Retrospective Phase 4 Build Build Prototype Structure Interviews Daily Retrospective Finish Prototype Phase 5 Test Test Interviews Daily Retrospective Project Wrap-up !
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  50. understand Get the Background Introductions Rules of the Design Sprint

    Idea Parking Lot Review Agenda Pitch Practice Research, Competition & Past Work Get Inspired Goals & Anti-goals Assumptions Define the Problem Problem Statement Know the User Who / Do Personas User Journey Map Wrap-up Daily Retrospective
  51. what are you solving for? who why

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  55. assumptions questions facts

  56. assumptions questions facts

  57. what’s an assumption?

  58. assumptions: what you think you know

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  61. what are you solving for? really

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  64. what’s their journey?

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  68. diverge Gear Up Review Agenda and Rules Pitch Practice Background

    Phase Recap Job-Stories Generate Solutions Mind Map 6-Ups (aka Crazy Eights) Storyboard Silent critique Group critique Wrap-up Daily Retrospective
  69. job stories

  70. When ___SITUATION___ happens, I want/need __MOTIVATION__ so that I can

    __OUTCOME__.
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  73. converge Get Started Describe Converge Pitch Practice (yes, again!) Scrutinize

    Your Work Recap Background $100 Test Assumptions Table Identify Alternative Prototype Team Sketching - I Ritual Dissent Team Sketching – II Final Sketch Wrap-up Daily Retrospective
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  75. build Prototype Refine Screens Build it! Confirm Interviews Define Pre-roll

    questions Define Tasks Define post-roll questions Confirm Interviews Wrap-up Daily Retrospective
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  86. 74 Lo Hi Interactive Fidelity Hi

  87. test ! Interviews #1 #2 #3 #4 #5 #6 Wrap-up

    Daily Retrospective Sprint Retrospective
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  90. what ..worked? ..was validated? ..did you learn?

  91. } } } DESIGN SPRINT JUMP START AGILE SCRUM Define

    Understand Build Test Ideate WEEK 1 Refine Build Test WEEK 2 Refine Build Test WEEK 3 Refine Build Test WEEK 4 Refine Build Test WEEK n
  92. Life is too short to build something nobody wants. Ash

    Maurya AUTHOR, RUNNING LEAN
  93. ctodd@freshtilledsoil.com #designsprint @iamctodd