Design Sprint @ Trip Advisor HQ

Deck from a 90-minute talk/workshop on #DesignSprints at Trip Advisor's Headquarters.

Transcript

1. Hello #DesignSprint @iamctodd
3. “I’ve got an idea…”
4. A tale of an idea
5. “Example” quotes.
6. A team of 12 ..?! $90k..??
7. No. %$&@’n. Way.
10. MAKE THINGS PEOPLE WANT
11. MAKE THINGS PEOPLE WANT >
12. MAKE THINGS PEOPLE WANT MAKE PEOPLE WANT THINGS >
13. Everyone wants innovation. Not everyone has the guts. Richard Banfield CEO, FRESH TILLED SOIL
16. | XPLANE ‹#› | XPLANE ‹#› | XPLANE ‹#› Slavery Average manufacturing had less than 4 employees US Steel has $1B market capitalization Average lifespan of S&P500 is 67 years Pay by performance Capital budgeting Task design Divisionalization Brand management Women couldn’t vote Management 1.0 90% of people were in agriculture Ford makes 500K cars/yr Social segregation Colonialism No environmental care Communism No Google No Airbnb Peak of II Industrial Revolution 1850 1890 1900 1915 1940 1960 1970 1985 1995 2005 2015 2020 2025 2030 Source: XPLANE
17. | XPLANE ‹#› | XPLANE ‹#› | XPLANE ‹#› Slavery Average manufacturing had less than 4 employees US Steel has $1B market capitalization Average lifespan of S&P500 is 67 years Pay by performance Capital budgeting Task design Divisionalization Brand management Women couldn’t vote Management 1.0 90% of people were in agriculture Ford makes 500K cars/yr Social segregation Colonialism No environmental care Communism No Google No Airbnb Peak of II Industrial Revolution 1ST Digital change agents 2ND Innovation Consultants 3RD Venture Design Human-Centered Co-Creation Ethnography Customer Journey Average lifespan of S&P500 is 15 years 1850 1890 1900 1915 1940 1960 1970 1985 1995 2005 2015 2020 2025 2030 Rise of Design for Innovation Source: XPLANE
18. | XPLANE ‹#› | XPLANE ‹#› | XPLANE ‹#› Slavery Average manufacturing had less than 4 employees US Steel has $1B market capitalization Average lifespan of S&P500 is 67 years Pay by performance Capital budgeting Task design Divisionalization Brand management Women couldn’t vote Management 1.0 90% of people were in agriculture Ford makes 500K cars/yr Social segregation Colonialism No environmental care Communism No Google No Airbnb Peak of II Industrial Revolution 1ST Digital change agents 2ND Innovation Consultants 3RD Venture Design Human-Centered Co-Creation Ethnography Customer Journey Average lifespan of S&P500 is 15 years 1850 1890 1900 1915 1940 1960 1970 1985 1995 2005 2015 2020 2025 2030 Rise of Design for Innovation Source: XPLANE
19. | XPLANE ‹#› | XPLANE ‹#› | XPLANE ‹#› Slavery Average manufacturing had less than 4 employees US Steel has $1B market capitalization Average lifespan of S&P500 is 67 years Pay by performance Capital budgeting Task design Divisionalization Brand management Women couldn’t vote Management 1.0 90% of people were in agriculture Ford makes 500K cars/yr Social segregation Colonialism No environmental care Communism No Google No Airbnb Peak of II Industrial Revolution 1ST Digital change agents 2ND Innovation Consultants 3RD Venture Design Human-Centered Co-Creation Ethnography Customer Journey Average lifespan of S&P500 is 15 years 1850 1890 1900 1915 1940 1960 1970 1985 1995 2005 2015 2020 2025 2030 Rise of Design for Innovation Source: XPLANE
20. | XPLANE ‹#› | XPLANE ‹#› | XPLANE ‹#› 1850 1890 1900 1915 1940 1960 1970 1985 1995 2005 2015 2020 2025 2030 Source: XPLANE
21. | XPLANE ‹#› | XPLANE ‹#› | XPLANE ‹#› 1850 1890 1900 1915 1940 1960 1970 1985 1995 2005 2015 2020 2025 2030 Traditional Organizations from the 20th Century Organizations with a more conscious approach Modern Organizations from the 21st Century Source: XPLANE
22. Three Organization Types Traditional Organizations More Conscious Organizations Modern Organizations Source: XPLANE
23. Traditional Organization: The “Pyramid” Source: XPLANE
24. Conscious Organization: The “Family” Source: XPLANE
25. Modern Organization: The “Organism” Source: XPLANE
26. An Evolution? Pyramid Family Organism Source: XPLANE
27. Or a Combination? Change Source: XPLANE
28. Twenty-first Century Business Requires Twenty-first Century Tools
29. Source: STRATEGYZER
30. Challenge # 1
31. Challenge # 2
32. design
33. NAMES DESIGN SPRINT
34. DESIGN SPIKE
35. PRODUCT DISCOVERY
36. DISCOVERY SESSION
37. DEEP DIVE
38. DISCOVERY SPRINT
39. DESIGN S.W.A.T.
40. Source: gv.com; thoughtbot.com; smashngmagazine.com Empathize Define Prototype Test Ideate
41. Source: gv.com; thoughtbot.com; smashngmagazine.com Empathize Define Prototype Test Ideate Discovery Interpretation Experimentation Evolution Ideation
42. Source: gv.com; thoughtbot.com; smashngmagazine.com Empathize Define Prototype Test Ideate Discovery Interpretation Experimentation Evolution Ideation
43. Define Understand Build Test Ideate Understand Diverge Prototype Validate Decide 2013 Unpack Sketch Prototype Test Decide 2015 Understand Diverge Build Test Converge Empathize Define Prototype Test Ideate
44. Phase 1 Understand Get the Background Get Inspired Define the Problem Know the User Daily Retrospective
45. Phase 1 Understand Get the Background Get Inspired Define the Problem Know the User Daily Retrospective Phase 2 Diverge Gear Up Generate Solutions Daily Retrospective
46. Phase 1 Understand Get the Background Get Inspired Define the Problem Know the User Daily Retrospective Phase 2 Diverge Gear Up Generate Solutions Daily Retrospective Phase 3 Converge Scrutinize Your Work Team Sketching Prototype Sketch Daily Retrospective
47. Phase 1 Understand Get the Background Get Inspired Define the Problem Know the User Daily Retrospective Phase 2 Diverge Gear Up Generate Solutions Daily Retrospective Phase 3 Converge Scrutinize Your Work Team Sketching Prototype Sketch Daily Retrospective Phase 4 Build Build Prototype Structure Interviews Daily Retrospective Finish Prototype
48. Phase 1 Understand Get the Background Get Inspired Define the Problem Know the User Daily Retrospective Phase 2 Diverge Gear Up Generate Solutions Daily Retrospective Phase 3 Converge Scrutinize Your Work Team Sketching Prototype Sketch Daily Retrospective Phase 4 Build Build Prototype Structure Interviews Daily Retrospective Finish Prototype Phase 5 Test Test Interviews Daily Retrospective Project Wrap-up !
50. understand Get the Background Introductions Rules of the Design Sprint Idea Parking Lot Review Agenda Pitch Practice Research, Competition & Past Work Get Inspired Goals & Anti-goals Assumptions Define the Problem Problem Statement Know the User Who / Do Personas User Journey Map Wrap-up Daily Retrospective
51. what are you solving for? who why
55. assumptions questions facts
56. assumptions questions facts
57. what’s an assumption?
58. assumptions: what you think you know
61. what are you solving for? really
64. what’s their journey?
68. diverge Gear Up Review Agenda and Rules Pitch Practice Background Phase Recap Job-Stories Generate Solutions Mind Map 6-Ups (aka Crazy Eights) Storyboard Silent critique Group critique Wrap-up Daily Retrospective
69. job stories
70. When ___SITUATION___ happens, I want/need __MOTIVATION__ so that I can __OUTCOME__.
73. converge Get Started Describe Converge Pitch Practice (yes, again!) Scrutinize Your Work Recap Background $100 Test Assumptions Table Identify Alternative Prototype Team Sketching - I Ritual Dissent Team Sketching – II Final Sketch Wrap-up Daily Retrospective
75. build Prototype Refine Screens Build it! Confirm Interviews Define Pre-roll questions Define Tasks Define post-roll questions Confirm Interviews Wrap-up Daily Retrospective
86. 74 Lo Hi Interactive Fidelity Hi
87. test ! Interviews #1 #2 #3 #4 #5 #6 Wrap-up Daily Retrospective Sprint Retrospective
90. what ..worked? ..was validated? ..did you learn?
91. } } } DESIGN SPRINT JUMP START AGILE SCRUM Define Understand Build Test Ideate WEEK 1 Refine Build Test WEEK 2 Refine Build Test WEEK 3 Refine Build Test WEEK 4 Refine Build Test WEEK n
92. Life is too short to build something nobody wants. Ash Maurya AUTHOR, RUNNING LEAN
93. ctodd@freshtilledsoil.com #designsprint @iamctodd