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Design Sprint: O'REILLY Design Training days

Design Sprint: O'REILLY Design Training days

Slides for a 2-day workshop in San Francisco, CA for O'Reilly Design Training Days

C. Todd Lombardo

October 20, 2016
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  1. C. Todd Lombardo Chief Design Strategist Fresh Tilled Soil @iamctodd

    Design Sprints
  2. Not this one. This one.

  3. Not this one. This one.

  4. Agenda

  5. Agenda TODAY ◦ Overview ◦ Interview ◦ Understand ◦ Diverge

    TOMORROW ◦ Converge ◦ Prototype ◦ Test ◦ Debrief
  6. Challenge 1 HIGH FIVE EVERYONE IN THE ROOM IN 60

    SECONDS
  7. Challenge 2 MAKE EVERYONE HAPPY IN 60 SECONDS

  8. YOU ARE HERE YOU WANT TO BE HERE

  9. YOU ARE HERE YOU WANT TO BE HERE MAKE EVERYONE

    HAPPY
  10. YOU ARE HERE YOU WANT TO BE HERE MAKE EVERYONE

    HAPPY HIGH-FIVE EVERYONE
  11. Design Sprint Overview

  12. None
  13. For Sale: Socks. Three. Different Colors.

  14. A $5M Idea?

  15. A $25M Idea??

  16. None
  17. None
  18. YOU ARE HERE YOU WANT TO BE HERE

  19. YOU ARE HERE YOU WANT TO BE HERE SOCKS!???

  20. YOU ARE HERE YOU WANT TO BE HERE SOCKS!??? SOCK$$$!!!

  21. the goal Feasible Desirable Viable

  22. None
  23. IDEO XPLANE CHESKIN BITOMI COOPER FROG FITCH MELVILLE IDEO ED

    Discovery Interpretation Ideation Experimentation Evolution STANFORD Empathize Define Ideate Prototype Test Prepare Form Harden Fire & Glaze
  24. Source: gv.com; thoughtbot.com; smashngmagazine.com

  25. Source: gv.com; thoughtbot.com; smashngmagazine.com Empathize Define Prototype Test Ideate

  26. Source: gv.com; thoughtbot.com; smashngmagazine.com Empathize Define Prototype Test Ideate Discovery

    Interpretation Experimentation Evolution Ideation
  27. Source: gv.com; thoughtbot.com; smashngmagazine.com Empathize Define Prototype Test Ideate Discovery

    Interpretation Experimentation Evolution Ideation
  28. Source: Design Council UK

  29. Source: IBM

  30. CUSTOMER INSIGHTS IDEA DEVELOPMENT & PROTOTYPING PRODUCT DEVELOPMENT & DESIGN

    COMMERCIAL- IZATION MARKET LAUNCH Testing with Customers
  31. Define Understand Build Test Ideate Understand Diverge Prototype Validate Decide

    2013 Unpack Sketch Prototype Test Decide 2015 Understand Diverge Build Test Converge Empathize Define Prototype Test Ideate Map Sketch Build Test Decide 2016 Design Sprint Processes
  32. Source: gv.com; thoughtbot.com; smashngmagazine.com

  33. Source: gv.com; thoughtbot.com; smashngmagazine.com Empathize Define Prototype Test Ideate

  34. Source: gv.com; thoughtbot.com; smashngmagazine.com Empathize Define Prototype Test Ideate Discovery

    Interpretation Experimentation Evolution Ideation
  35. Source: gv.com; thoughtbot.com; smashngmagazine.com Empathize Define Prototype Test Ideate Discovery

    Interpretation Experimentation Evolution Ideation
  36. Define Understand Build Test Ideate Understand Diverge Prototype Validate Decide

    2013 Unpack Sketch Prototype Test Decide 2015 Understand Diverge Build Test Converge Empathize Define Prototype Test Ideate Map Sketch Build Test Decide 2016
  37. Process

  38. Process UNDERSTAND

  39. Process UNDERSTAND DIVERGE

  40. Process UNDERSTAND DIVERGE CONVERGE 1º 2º 3º

  41. Process UNDERSTAND DIVERGE CONVERGE 1º 2º 3º

  42. Process UNDERSTAND DIVERGE CONVERGE PROTOTYPE 1º 2º 3º

  43. Process UNDERSTAND DIVERGE CONVERGE PROTOTYPE TEST 1º 2º ✓ X

    1º 2º 3º
  44. Design “Sprint?”

  45. NAMES design sprint

  46. design spike

  47. product discovery

  48. discovery session

  49. deep dive

  50. discovery sprint

  51. design s.w.a.t.

  52. SCIENTIFIC METHOD DESIGN PROCESS AGILE PHILOSOPHY design sprint

  53. None
  54. Make Things People Want Make People Want Things > (or

    Need, or Love!)
  55. Ready?

  56. Ground Rules…

  57. 1. Write BIG and with a Sharpie/Marker 2. All Participate

    (yeah, you, the quiet one in the back!) 3. “Yes, and…” not “No, but…” nor “Yes, but…” Ground Rules
  58. Individually in your group: 1. Card #1 [] Hobby of

    yours 2. Card #2 [] Favorite App 3. Shuffle + Pick one of each
  59. Card #2 [] Favorite App Card #1 [] Hobby []

    [] [] [] [] [] [] [] [] [] [] [] [] [] [] [] [] [] [] YOUR NEW PROJECT
  60. What’s the pitch? When: at a time when __________ What:

    [product] is the only ________ How: that _____________ Who: for ______________
  61. Interviewing 201

  62. Interviewer ◦ Asks the questions Speaker ◦ Is the one

    interviewed Observer ◦ Doesn’t say anything ◦ Watches and takes notes
  63. A B C

  64. Interviewer Speaker Observer A B C

  65. Speaker: Close Eyes

  66. Interview topic: their best restaurant experience

  67. Observers: Watch + Take notes

  68. Speakers: Open Eyes

  69. Two Minutes

  70. Debrief

  71. Interviewer Speaker Observer A B C

  72. Speaker: Close Eyes

  73. Interviewers: You can only ask one question. THEN STFU. NOD,

    “MMM HMM,” ETC.
  74. Observers: Watch body language

  75. Interview topic: their how they decorate their home

  76. Speakers: Open Eyes

  77. Two Minutes

  78. Debrief

  79. Interviewer Speaker Observer C B A

  80. Speaker: Close Eyes

  81. Interviewers: After your 1st question, you can only ask “Tell

    me more about __X__.” where X is what they just said.
  82. Interview topic: their best beer experience

  83. Observers: Notes + Watch body language

  84. Speakers: Open Eyes

  85. Four Minutes

  86. Debrief

  87. How to listen

  88. Listening 201

  89. Listening 201 ◦ Open ended questions. Let them describe it,

    not you!
  90. Listening 201 ◦ Open ended questions. Let them describe it,

    not you! ◦ Two ears and one mouth. Use in proportion.
  91. Listening 201 ◦ Open ended questions. Let them describe it,

    not you! ◦ Two ears and one mouth. Use in proportion. ◦ It’s not about you. This is not a promotional opportunity.
  92. Listening 201 ◦ Open ended questions. Let them describe it,

    not you! ◦ Two ears and one mouth. Use in proportion. ◦ It’s not about you. This is not a promotional opportunity. ◦ Be interested, not interesting.
  93. Background & “Expert” Interviews

  94. The Pitch… At a time when travel is frequent, but

    travelers plan less… [Trip Advisor] has the only restaurant recommendation engine… that gives immediate recommendations based on location and review… for the everyday traveler… When: What: How: Who
  95. Instructions 1. Listen to the traveler talk about their recent

    trip away from home where they dined out 2. Write down (one per post-it) a. Questions you have about their attitudes, behavior, etc b. Insights you learned you didn’t know before c. Ideas you have based on this information 10 MINUTES
  96. FACTS ASSUMPTIONS QUESTIONS I saw.. I think.. I wonder.. I

    know.. Insights? Insights?
  97. Understand GET THE BACKGROUND Rules of the Design Sprint Parking

    Lot Hopes & Fears Assumptions KNOW THE USER Who / Do Personas User Journey Map DEFINE THE PROBLEM Problem Statement Problem Reframe WRAP-UP Daily Retrospective
  98. YOU ARE HERE YOU WILL GET HERE

  99. ASSUMPTIONS BACKGROUND INSIGHTS “WHO” JOURNEY PROBLEM STATEMENT REFRAME PHASE 2

  100. Hopes + Fears

  101. hopes fears

  102. Instructions 1. Each individual: a. Write “Hopes” on one color

    post it (one per note) b. Write “Fears” on a second color 2. Be consistent with your sub-team on colors 3. Place in a two-column grid 4. As a group, examine the similarities, discuss differences 5 MINUTES
  103. Who? | Do?

  104. Who Do Partners, Spouses Co-workers Boss Influence decisions Recommend hotels,

    flights Approves travel budget
  105. Instructions 1. Create two columns, “Who” and “Do” 2. Note

    each stakeholder in the “Who” column (Ex: Sarah the Swimmer, or Gary the Gardener) 3. Write what they typically do today in the “Do” column 4. Note: It’s not what we want them to do, but what they do now 5. Make an exhaustive list 15 MINUTES
  106. Personas

  107. Instructions 1. On a flip chart, sketch out areas for:

    Background, Frustrations, Needs & Desires, Key Questions 2. Fill in each area as needed 3. If possible: Define the “quantitative” sliders 15 MINUTES
  108. None
  109. None
  110. Other Background?

  111. Title (H1) ◦ Market research ◦ User personas & Buyer

    personas ◦ Competition and/or Substitutes ◦ Support information (complaints, bugs, etc) ◦ Other product data… (if product exists)
  112. Assumptions: what you think you know

  113. CONNECT 9 DOTS. WITH 4 OR LESS STRAIGHT LINES. DO

    NOT LIFT YOUR PEN.
  114. None
  115. None
  116. HI HI LO LO Importance Risk

  117. HI HI LO LO Importance Risk

  118. HI HI LO LO Importance Risk HIGH IMPORTANCE HIGH RISK

    HIGH IMPORTANCE LOW RISK LOW IMPORTANCE LOW RISK LOW IMPORTANCE HIGH RISK
  119. HI HI LO LO Importance Risk HIGH IMPORTANCE HIGH RISK

    HIGH IMPORTANCE LOW RISK LOW IMPORTANCE LOW RISK LOW IMPORTANCE HIGH RISK
  120. None
  121. None
  122. Instructions 1. Create a 2x2 grid 2. Individually place assumptions

    on the grid 3. As a group, examine the similarities, discuss differences 4. Place onto Quadrant: Importance vs Risk 10 MINUTES
  123. What’s their journey?

  124. None
  125. AWARENESS LEARN MORE GET DETAILS PLAN CONFIRM ITINERARY INFORM SPOUSE

    PURCHASE GET TIX SAVE MONEY TRAVEL ARRIVE SAFELY DINE ? ? STRESS FREE PHASES GOALS EMOTIONS :) :] :| :\ EDUCATE MOBILE NOTIFICAT ION SHARING IN-APP PURCH SAVED CREDIT CARD ? ACTIONS SHARE INFORM FRIENDS SHOW OFF :D SHARE BUTTON
  126. None
  127. None
  128. What are you solving for?

  129. ASSUMPTIONS BACKGROUND INSIGHTS “WHO” JOURNEY

  130. ASSUMPTIONS BACKGROUND INSIGHTS “WHO” JOURNEY PROBLEM STATEMENT

  131. None
  132. What are you solving for? really

  133. ASSUMPTIONS BACKGROUND INSIGHTS “WHO” JOURNEY PROBLEM STATEMENT REFRAME

  134. Reframe?

  135. None
  136. THERE’S NO OPPORTUNITY, NOBODY IS WEARING ANY SHOES!

  137. THERE’S NO OPPORTUNITY, NOBODY IS WEARING ANY SHOES! THERE’S A

    HUGE OPPORTUNITY, NOBODY IS WEARING ANY SHOES!
  138. THERE’S NO OPPORTUNITY, NOBODY IS WEARING ANY SHOES! THERE’S A

    HUGE OPPORTUNITY, NOBODY IS WEARING ANY SHOES! 10 MINUTES
  139. YOU WERE HERE YOU WILL GET HERE YOU ARE HERE

  140. Daily Retrospective

  141. Daily Retro 1. What was awesome today? 2. What should

    we change to make tomorrow more awesome?
  142. Diverge GEAR UP Review Agenda and Rules Pitch Practice Understand

    Recap Job-Stories GENERATE SOLUTIONS Mind Map 6-Ups (aka Crazy Eights) Storyboard Silent critique Group critique WRAP-UP Daily Retrospective
  143. When ___ I need__ So that___ JOB STORY SIX UP

    STORYBOARD
  144. When ___ I need__ So that___ JOB STORY SIX UP

    STORYBOARD
  145. When ___ I need__ So that___ JOB STORY SIX UP

    STORYBOARD
  146. AWARENESS LEARN MORE GET DETAILS PLAN CONFIRM ITINERARY INFORM SPOUSE

    PURCHASE GET TIX SAVE MONEY TRAVEL ARRIVE SAFELY SHARE INFORM FRIENDS SHOW OFF STRESS FREE PHASES GOALS EMOTIONS :D :) :] :| :\ EDUCATE MOBILE NOTIFICAT ION SHARING IN-APP PURCH SAVED CREDIT CARD SHARE BUTTON ACTIONS WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY JOB STORY WHEN I GO TO MAKE ANOTHER PURCHASE, I WANT TO QUICKLY FINISH BECAUSE I HATE TYPING IN MY INFORMATION OVER AND OVER.
  147. Job Stories

  148. “Job?”

  149. When ___SITUATION___, I want/need __MOTIVATION__, so that / because __OUTCOME__.

  150. When it’s 3pm and I’m sleepy, I need a pick-me-up,

    so that I can be alert for my team.
  151. AWARENESS LEARN MORE GET DETAILS EDUCATE PLAN CONFIRM ITINERARY INFORM

    SPOUSE MOBILE NOTIFICAT ION SHARING PURCHASE GET TIX SAVE MONEY IN-APP PURCH SAVED CREDIT CARD TRAVEL ARRIVE SAFELY SHARE INFORM FRIENDS SHOW OFF SHARE BUTTON STRESS FREE PHASES GOALS OPPORTUNITIES WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY JOB STORY EMOTIONS :D :) :] :| :\
  152. AWARENESS LEARN MORE GET DETAILS EDUCATE PLAN CONFIRM ITINERARY INFORM

    SPOUSE MOBILE NOTIFICAT ION SHARING PURCHASE GET TIX SAVE MONEY IN-APP PURCH SAVED CREDIT CARD TRAVEL ARRIVE SAFELY SHARE INFORM FRIENDS SHOW OFF SHARE BUTTON STRESS FREE PHASES GOALS OPPORTUNITIES WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY JOB STORY EMOTIONS :D :) :] :| :\ WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN
  153. Instructions 1. Identify one phase of a Journey map to

    focus on 2. Write the situation the persona is in, what are their motivations and what their desires outcomes are. 3. As a group, work through each journey, individually writing job-stores for that phase. 20 MINUTES
  154. Six-ups

  155. None
  156. MOAR Ideas?!

  157. Generating more ideas: S.C.A.M.P.E.R. S – Substitute C – Combine

    A – Adapt M – Modify P – Put to another use E – Eliminate R – Reverse
  158. Instructions 1. Generate 6 (or 8) DIFFERENT solutions to the

    job-story 2. One idea in 50 (or 38) seconds 3. DRAW don’t write 4. Avoid self-censorship 5. Share with neighbor (2m each) to decide which ideas to storyboard 5 MINUTES
  159. Storyboards

  160. None
  161. DRAW FRAME 1 HEADLINE FRAME 1 OPENING DRAW FRAME 2

    FRAME 2 MIDDLE FRAME 3 RESOLVE DRAW FRAME 3
  162. Instructions 1. Pick one idea square from a 6-up 2.

    Place 3 Post-its on letter paper 3. Think: Beginning-Middle-End 4. Draw on Post-It & Write on Paper 5. It should be written clearly so others can read it 20 MINUTES
  163. JOB STORY SIX-UP STORY BOARD

  164. Dot Vote

  165. None
  166. JOB STORY JOB STORY

  167. Outputs UNDERSTAND DIVERGE Problem Statement Assumptions Grid Journey Map Target

    Personas Storyboards
  168. Converge GET STARTED Review Agenda and Rules Diverge Recap DECISION

    CRITERIA $100 Test Assumptions Table SKETCHING Sketching - I Ritual Dissent Team Sketching – II WRAP-UP Workshop Retrospective
  169. Process UNDERSTAND DIVERGE CONVERGE 1º 2º 3º

  170. Outputs UNDERSTAND DIVERGE CONVERGE Problem Statement Assumptions Grid Journey Map

    Target Personas Storyboards Assumptions Table Prototype Sketches
  171. Ranking with $100 Test

  172. Instructions: $100 Test 1. Review Assumptions: Add/Edit/Remove 2. Each participant

    gets “$100” 3. Invest “$” on assumptions that are critical & need validation (In top quadrant) 4. Tally the “$” 5. Rearrange Assumptions high to low 6. Rewrite if necessary
  173. Instructions: $100 Test 1. Review Assumptions: Add/Edit/Remove 2. Each participant

    gets “$100” 3. Invest “$” on assumptions that are critical & need validation (In top quadrant) 4. Tally the “$” 5. Rearrange Assumptions high to low 6. Rewrite if necessary 15 MINUTES
  174. None
  175. Assumption Table

  176. None
  177. Assumption

  178. Test by …? Assumption

  179. Test by …? Valid if…? Assumption

  180. None
  181. Instructions: Assumption Table 1. Add ‘Test by…’ and ‘Valid if..’

    columns 2. Fill in row-by-row: a. How to test that assumption? b. How will you know it’s untrue (or true)? 3. Only do the top 3 assumptions (workshop)
  182. Instructions: Assumption Table 1. Add ‘Test by…’ and ‘Valid if..’

    columns 2. Fill in row-by-row: a. How to test that assumption? b. How will you know it’s untrue (or true)? 3. Only do the top 3 assumptions (workshop) 20 MINUTES
  183. None
  184. None
  185. None
  186. None
  187. Test by …? Valid if…? Storyboard Assumption Alternative

  188. None
  189. None
  190. Instructions: Alternative 1. Match elements from the storyboards to the

    assumptions 2. If time allows, explore alternatives
  191. Sketching I

  192. Instructions: Sketching 1. One assumption “row” per sub-team 2. Take

    all the idea post-its 3. Sketch out the prototype to validate that particular assumption
  193. Instructions: Sketching 1. One assumption “row” per sub-team 2. Take

    all the idea post-its 3. Sketch out the prototype to validate that particular assumption 20 MINUTES
  194. None
  195. None
  196. Ritual Dissent

  197. Instructions: Ritual Dissent 1. Sub-team has 1 minute to describe

    sketch 2. Turn around. Listen only (+ take notes) 3. In 4 minutes others say why it’s terrible. Get hyper-critical! 4. Sub-team can only respond with “thank you” 5. Sub-team the re-draws based on feedback
  198. Instructions: Ritual Dissent 1. Sub-team has 1 minute to describe

    sketch 2. Turn around. Listen only (+ take notes) 3. In 4 minutes others say why it’s terrible. Get hyper-critical! 4. Sub-team can only respond with “thank you” 5. Sub-team the re-draws based on feedback 4 MINUTES
  199. Sketching II

  200. Critique

  201. Types of Feedback Reactive Directive Critique

  202. Three Types of Feedback OH MY, THAT IS HORRIBLE! A

    DRUNKEN (BLIND) PARAKEET COULD DO BETTER THAT’S GREAT, I LOVE IT!! Reactive Directive Critique
  203. Three Types of Feedback YOU SHOULD HAVE MADE THIS A

    LINE CHART RATHER THAN A BAR CHART I WOULD HAVE… Reactive Directive Critique
  204. ..PLACING THE BALANCE A THE BOTTOM IN THE SAME SIZE

    AND COLOR AS OTHER NUMBERS.. Three Types of Feedback IF THIS OBJECTIVE IS TO MAKE USERS CONSIDER THEIR BANK BALANCE… TELL ME WHERE YOU ARE IN YOUR DESIGN PROCESS.. ..ISN’T EFFECTIVE BECAUSE IT’LL GET LOST Reactive Directive Critique
  205. 1. What are the objectives? 2. What design elements relate

    to those objectives? 3. How are those elements achieving, enabling or preventing those objectives? 4. Why are / Why aren’t they? Critique Framework Source: Adam Connor
  206. Prototype PROTOTYPE Refine sketch Build it! PLAN INTERVIEWS Define Questions

    Define Tasks Confirm Interview WRAP-UP Daily Retrospective
  207. None
  208. Prototypes MINIMIM VIABLE CONCEPTS

  209. Physical Prototypes

  210. None
  211. None
  212. None
  213. None
  214. Digital Prototypes

  215. 174 Lo Hi Interactive Fidelity Hi

  216. None
  217. None
  218. None
  219. None
  220. Service Prototypes

  221. Types or Service Prototype ◦ Concept Model ◦ Scenario ◦

    Role-Playing ◦ Physical Model
  222. Concept Model

  223. Scenario

  224. Role Play

  225. Physical Model

  226. Physical Model

  227. Instructions: Prototype 1. Make a version of your prototype to

    test your top assumptions 2. Paper for screens 3. Get ready to structure test interview(s)
  228. Instructions: Prototype 1. Make a version of your prototype to

    test your top assumptions 2. Paper for screens 3. Get ready to structure test interview(s) 30 MINUTES
  229. Interview Guide

  230. 1. Pre-roll questions 2. Tasks / Intervies 3. Post-roll questions

  231. Instructions: Interview Structure 1. Establish background questions (“how do you

    currently…”) 2. Determine which tasks to test prototype (“using this app, try to register for…”) 3. Wrap-up questions (“How easy was this compared to how you do it today…?”)
  232. Instructions: Interview Structure 1. Establish background questions (“how do you

    currently…”) 2. Determine which tasks to test prototype (“using this app, try to register for…”) 3. Wrap-up questions (“How easy was this compared to how you do it today…?”) 15 MINUTES
  233. Test INTERVIEWS 1 2 WRAP-UP Sprint Debrief Daily Retrospective

  234. None
  235. Really?

  236. Test 1

  237. Test 2

  238. Retrospective what worked? ..was validated? ..did you learn?

  239. None
  240. Let’s Review…

  241. Workshop Goals

  242. Workshop Goals 1º - Learn the Design Sprint approach

  243. Workshop Goals 1º - Learn the Design Sprint approach 2º

    - Write on Post-Its
  244. Workshop Goals 1º - Learn the Design Sprint approach 2º

    - Write on Post-Its
  245. Process

  246. Process UNDERSTAND

  247. Process UNDERSTAND

  248. Process UNDERSTAND DIVERGE

  249. Process UNDERSTAND DIVERGE

  250. Process UNDERSTAND DIVERGE CONVERGE 1º 2º 3º

  251. Process UNDERSTAND DIVERGE CONVERGE PROTOTYPE 1º 2º 3º

  252. Process UNDERSTAND DIVERGE CONVERGE PROTOTYPE TEST 1º 2º 1º 2º

  253. Process UNDERSTAND DIVERGE CONVERGE PROTOTYPE TEST 1º 2º ✓ X

    1º 2º 3º
  254. Outputs

  255. Outputs UNDERSTAND Problem Statement Assumptions Grid Journey Map Target Personas

  256. Outputs UNDERSTAND DIVERGE Problem Statement Assumptions Grid Journey Map Target

    Personas Storyboards
  257. Outputs UNDERSTAND DIVERGE CONVERGE Problem Statement Assumptions Grid Journey Map

    Target Personas Storyboards Assumptions Table Prototype Sketches
  258. Outputs UNDERSTAND DIVERGE CONVERGE PROTOTYPE Problem Statement Assumptions Grid Journey

    Map Target Personas Storyboards Assumptions Table Prototype Sketches Prototype Test Guide Participant List
  259. Outputs UNDERSTAND DIVERGE CONVERGE PROTOTYPE TEST Problem Statement Assumptions Grid

    Journey Map Target Personas Storyboards Assumptions Table Prototype Sketches Prototype Test Guide Participant List Interviews Validation
  260. “What Do I Do Now?!?”

  261. } } } DESIGN SPRINT INTERVALS AGILE DEVELOPMENT Understand Diverge

    Prototype Test Converge WEEK 1 Refine Build Test WEEK 2 Refine Build Test WEEK 3 Refine Build Test WEEK 4 Refine Build Test WEEK n
  262. ASSUMPTIONS PROTOTYPE TEST LEARN

  263. Lean Startup? Lean UX?

  264. LEARN BUILD MEASURE PRODUCT DATA IDEAS

  265. BUILD BUILD BUILD PRODUCT PRODUCT PRODUCT Credit: Wolf Bruening

  266. LEARN BUILD MEASURE PRODUCT DATA IDEAS START HERE?

  267. Integrating into _(your company)_

  268. IDEA LAUNCH STEERING COMMITTEE H3 PROJECT DS DS ? ?

  269. Agenda Hacks…

  270. Agenda: Shorter day - 10a to 4p Monday 10a to

    4p UNDERSTAND Intro to Design Sprint Intro to Understand Problem Statement Existing research Facts & Assumptions Reframe Personas Challenge Maps Daily Retro Tuesday 10a to 4p DIVERGE Intro to Diverge Recap Day 1 Job Stories Diverge Cycle Mind Map SixUps Storyboard Critique Daily Retro
 Wednesday 10a to 4p CONVERGE Intro to Converge Recap Phase 2 Assumptions Table / $100 Test Identify Alternatives Team Sketch I Ritual Dissent Team Sketch II Daily Retro
 Thursday PROTOTYPE Build prototype Define Test Plan Confirm Interviews
 Friday TEST Interview #1 Interview #2 Interview #3 Interview #4 Interview #5 Friday RETRO & DEBRIEF Sprint Retro
  271. Agenda: Invitee Hack Core Team Exec Participation Monday 10a to

    4p UNDERSTAND Intro to Design Sprint Intro to Understand Problem Statement Existing research Facts & Assumptions Reframe Personas Challenge Maps Daily Retro Tuesday 10a to 4p DIVERGE Intro to Diverge Recap Day 1 Job Stories Diverge Cycle Mind Map SixUps Storyboard Critique Daily Retro
 Wednesday 10a to 4p CONVERGE Intro to Converge Recap Phase 2 Assumptions Table / $100 Test Identify Alternatives Team Sketch I Ritual Dissent Team Sketch II Daily Retro
 Thursday PROTOTYPE Build prototype Define Test Plan Confirm Interviews
 Friday TEST Interview #1 Interview #2 Interview #3 Interview #4 Interview #5 Friday RETRO & DEBRIEF Sprint Retro Designer/Maker/Engineer
  272. Day 1 UNDERSTAND Intro to Design Sprint Intro to Understand

    Problem Statement Existing research Facts & Assumptions Reframe Personas Challenge Maps Daily Retro Day 2 DIVERGE & CONVERGE Intro to Diverge Recap Day 1 Job Stories Diverge Cycle Assumptions Table / $100 Test Identify Alternatives Team Sketch I Ritual Dissent Day 3 PROTOTYPE Build prototype Define Test Plan Confirm Interviews
 Day 4 TEST Interview #1 Interview #2 Interview #3 Interview #4 Interview #5 Day 4 or Day 5 RETRO & DEBRIEF Sprint Retro Agenda: Four Day Hack
  273. MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY UNDERSTAND DIVERGE CONVERGE PROTOTYPE TEST

    Week 1 Week 2 PREP DEBRIEF Agenda: Two-Week Hack
  274. MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY UNDERSTAND DIVERGE CONVERGE PROTOTYPE TEST

    Week 1 Week 2 Week 3 Week 4 PREP BUILD, BUILD, BUILD! DIGEST DEBRIEF Agenda: Four Week Hack
  275. Preparation / Research IDEA BRIEF USER INTERVIEWS INTERNAL INTERVIEWS PLAN

    PREP MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY Design Sprint UNDERSTAND DIVERGE CONVERGE PROTOTYPE TEST Iteration 1 ASSUMPTIONS DIVERGE/CONVERGE PROTOTYPE TEST DEBRIEF Final Iteration ASSUMPTIONS FINAL PROTOTYPE TEST FINAL DEBRIEF GO / NO-GO Agenda: Four Week Hack Alternate
  276. Other Tools?

  277. None
  278. None
  279. LATE SPRING 2017

  280. How to §@%& it Up?

  281. Design Sprint ains

  282. Design Sprint ◦ “We need Sashi, Jen, Joe, Frank, Aman,

    and Nadia, too!” —Two pizza rule ains
  283. Design Sprint ◦ “We need Sashi, Jen, Joe, Frank, Aman,

    and Nadia, too!” —Two pizza rule ◦ “Let’s focus on this textbox.” — More ambiguous = better ains
  284. Design Sprint ◦ “We need Sashi, Jen, Joe, Frank, Aman,

    and Nadia, too!” —Two pizza rule ◦ “Let’s focus on this textbox.” — More ambiguous = better ◦ “We’ll use our normal conference room” — Book it in advance (offsite preferable) ains
  285. Design Sprint ◦ “We need Sashi, Jen, Joe, Frank, Aman,

    and Nadia, too!” —Two pizza rule ◦ “Let’s focus on this textbox.” — More ambiguous = better ◦ “We’ll use our normal conference room” — Book it in advance (offsite preferable) ◦ “I can only be there for half of day 2” — Clear schedules ains
  286. Design Sprint ◦ “We need Sashi, Jen, Joe, Frank, Aman,

    and Nadia, too!” —Two pizza rule ◦ “Let’s focus on this textbox.” — More ambiguous = better ◦ “We’ll use our normal conference room” — Book it in advance (offsite preferable) ◦ “I can only be there for half of day 2” — Clear schedules ◦ “Can we do it in one day?” — No. Just….NO! ains
  287. It’s the mindset…

  288. DESIGNER SCIENTIST EMPATHIC MAKER FORWARD LOOKING RIGOROUS EXPERIMENTAL HYPOTHESIS DRIVEN

  289. Designtist

  290. SCIENTIFIC METHOD DESIGN PROCESS AGILE PHILOSOPHY design sprint

  291. Problem-Solution-Why

  292. Problem-Solution-Why Water on the floor —> Mop

  293. Problem-Solution-Why Water on the floor —> Mop WHY? Leaky pipe

    —> Fix pipe
  294. Problem-Solution-Why Water on the floor —> Mop WHY? Leaky pipe

    —> Fix pipe WHY? Too much pressure —> Lower pressure
  295. Problem-Solution-Why Water on the floor —> Mop WHY? Leaky pipe

    —> Fix pipe WHY? Too much pressure —> Lower pressure WHY? Pressure Regulator —> Replace Regulator
  296. Problem-Solution-Why Water on the floor —> Mop WHY? Leaky pipe

    —> Fix pipe WHY? Too much pressure —> Lower pressure WHY? Pressure Regulator —> Replace Regulator WHY? Maintenance Schedule —> More frequent inspection
  297. There is no substitute for critical thinking. C. Todd Lombardo

    THAT GUY, FRESH TILLED SOIL
  298. Not just mindset… belief!

  299. Title (H1)

  300. What do you believe? NEED BELIEF ACTION RESULT Source: Liminal

    Thinking: D. Gray
  301. Source: Liminal Thinking: D. Gray

  302. None
  303. What is right?

  304. Who is right? What is right?

  305. Life is too short to build something nobody wants. Ash

    Maurya AUTHOR, RUNNING LEAN
  306. ctodd@freshtilledsoil.com #designsprint @iamctodd