Torch Deck

Torch Works, Inc. investor deck, presented in a more read-friendly format.

Transcript

1. TORCH . FIRED UP We aim to bring passion, purpose and personal growth to more than half of the world’s population
2. INTRODUCING SPORT ORGANIZATION TO THE MOBILE, SOCIAL ENVIRONMENT TORCH
3. $35 BN **** Annual company spending for Sport Advertising in the U.S. (+$70 BN worldwide) ***** Plunkett Research, est. 2015 129 MN* * SFIA, est. 2015 Americans directly involved in recreational team sports* (Est. +750 MN globally) $46.7 BN ** U.S. Mobile Ad Revenue in 2016 growing at ~25% Y/Y** ($80 BN Global, growing at 48%***) ** eMarketer, March 2017 *** Magna, Global AD Forecast 2016 MOBILE-SOCIAL RECREATIONAL SPORTS WE WILL CREATE A NEW $20 BN+ BUSINESS SEGMENT OFFERING DIRECT ACCESS TO RECREATIONAL ATHLETES AND THEIR SUPPORTERS
4. +95% OF RECREATIONAL ATHLETES WORLDWIDE STILL USE TRADITIONAL SOCIAL MEDIA APPLICATIONS TO CONNECT WITH TEAMMATES OPPORTUNITY
5. … team organization apps don’t offer opportunities for personal, sport expression or social connection Existing technologies do not help users manage their schedule, access data (scores and/or media), or efficiently manage organizations THE GAP
6. Chat-centric social experience CHAT-CENTRIC EXPERIENCE / SELF EXPRESSION / ORGANIZATIONAL TOOLS that let’s you express yourself with organizational tools
7. User-curated channels (for Scores and Media) at the League and Tournament levels Your personal sport history, recorded for you! A new kind of calendar for all of your activities and those of friends & family WE CALL IT “TEAMWORKING”
8. U.S. Customer Satisfaction is down* 2016/2015 in Social -3% to 74% -9% to 68% -4% to 65% -8% to 65% *2006 ACSI (American Consumer Satisfaction Index) New tool-based Apps are rising (examples) Twitch sold to Amazon for ~$1 BN (live video gaming streaming / gaming social network) SLACK raised $200 MN at $3.8 BN valuation (Corporate Chat rooms with sophisticated add-on tools Waze sold to Google for $966 MN (turn-by- turn directions improved through data inputed by users) WhatsApp sold to Facebook for $19 BN (Free messaging (iOS and Android) over data networks - bypassing SMS fees) Social Media Market is ready for a tool that helps organize sport activities Incumbent social media applications will not dive into recreational sports niche by building specific tools for sport organization Existing sport-dedicated applications have not demonstrated social DNA, their brands carry heavy baggage, their solutions are either sport specific, too complex (designed for administrators) or fan oriented. Their technology is outdated, expensive to operate and not agile The market has matured. Users are ready to use more sophisticated tools as long as the experience is designed uniquely for them - and tools in fact make their lives easier. WHY NOW?
9. FIRST MOVER ADVANTAGE Owning the user’s personal sport calendar may be the ultimate anchor to retaining Social Media users. It leads to the creation of a record of sport performances that cannot be substituted by device solutions (Camera Roll or Contacts) and, as a platform, will prove very difficult to displace.
10. KEEPING IT SIMPLE In order to become a global platform, Torch will focus on one thing: making scheduling fast, easy, and user-generated. The result will be a simple, flexible solution that addresses the key user “problem” in sport organization: knowing when, where, and against whom is the next game?! (Torch enables scheduling within competitions, but is not a comprehensive league and tournament administration platform, because leagues and tournaments are managed differently across sports and countries.) In the near future, we will open up our API’s to allow certified tournament and league management applications to publish schedules into Torch.
11. 1. Huge margins in social media 2. Low user acquisition costs due to natural team networks (players, coaches, teachers, staff, friends & family and fans) and frequency of new user acquisition events: weekly team games, pick-up games, new sport seasons 3. Content is unique and user-generated (score results, match reporting, media channels) 4. Frequent monetization opportunities throughout the week as players write and receive score & match reports. Great real estate for branded “immersive” experiences 5. Premium value to partners and advertisers as Torch offers emotionally targeted opportunities for user touch points (before games / after wins) 6. Early monetization possible through branded (product placement) of stock sport images 7. Unprecedented stickiness in social media anchored by Torch’s ownership of: A) a user’s personal schedule, and, B) history of player sport performances BUSINESS CASE
12. 10% 10% 80% Administrative Wages Sales & Marketing INVESTMENT IN TEAM & CAPACITY Use of funds: add two backend engineers and two frontend engineers to existing team Target burn rate: <$25k/mth Round: $500k
13. Founder & CEO at EcoArenas, LLC Founder & CEO at CopaVerde social network CFO at OrganiX, LLC Associate at Goldman Sachs & Co. Played college Soccer and Lacrosse in the United States. Represented Brazil in the Optimist dinghy sailing World Championships. Continues to train for and play recreational team & individual sports at a competitive level. Winner of ABC’s “The Bachelorette II” reality TV show Ian McKee Founder & CEO Wedge Martin CTO & Back End Developer Cris Santos Front End Developer 20-year Silicon Valley veteran CTO at VIVO Technology Founder & CTO at Badgeville Founder & CTO at Arqetype Dropped out of one of the best software engineering programs in Brazil (University of Brasília) to join Torch. A continuous self- learner, Cris is passionate about Java Script and React Native (Facebook’s Open Source platform for mobile development.) Software engineer and front end developer for Flama (a Brazilian Agency.) Formerly served as the President of the University of Brasília’s Computer Engineering Services Company. Colin Smith Design & UX A Graphic Designer with a Master’s in Photo Journalism, Colin enjoys exploring (through his art) the intersection between the analog and digital worlds. His preferred medium (collage work), translates the chaos of the world into constructions of beauty with purpose. Colin has performed digital design work for a variety of client types including Nike, Chef’s Feed, and many of the top Media Agencies in the US. TEAM Architected private IP networks for Reuters/Nasdaq First developer and architect of Vroozi, which is still disrupting the supply chain and purchasing landscapes. Passionate about Gamification and Augmented Reality Avid pick-up basketball player and father to a sports fanatic! Rishi Upadhyay Junior Developer High school student passionate about computer science and sports. Goalkeeper and team MVP for the Water Polo Varsity team. Instructor at “theCoderSchool” teaching kids how to program. Developed and successfully pitched a VR solution to Neeru Khosla, CEO of CK-12.
14. ian@torch.co . 1-305-517-7997 . Ian McKee TORCH . FIRED UP ALL IN!
15. ADDENDUM
16. Rich Maggiotto CEO, Chef’s Feed (Zinio, AOL, Net Oyster) Chris Haroun Partner, Artis Ventures (Goldman Sachs, Citadel, Author) Fabrizio Cascianelli Director, VTEX (Former Mary Meeker Analyst - Morgan Stanley) Matthew Davis Director of Innovation, Nike (Chefs Feed, Smith Davis, Zinio) Izabelle Macedo Head of Product Marketing Latam, Google (Samsung, LVMH, Deloitte) Fabio M. Costa Front-end Engineer, Facebook (Globo.com, Yipit, Solucione) Robert Mills Dir. of Int’l Programming, ESPN (ESPN Brazil) ADVISORS
17. Launch and test in the largest sports club in Brazil (~9,000 athletes playing more than 15 sports). 1 MVP LAUNCH 2 USER EXPERIENCE Ensure each user-type sees value in their experience: Players, Coaches, Trainers, Supporters (Parents & Friends), Fans, Staff Members, League & Tournament Managers and Referees. 3 USER ACQUISITION Test viral, social, strategies within club and across the country. (Brazil is one of the most intense mobile social markets in the world.) 4 GO GLOBAL With a solid and proven platform, enter Europe and North American markets aiming for total market share. (Develop in stealth mode) EARLY -STAGE STRATEGY
18. Xs and Os Chat-centric Torch TeamSnap WhatsApp Athlete player card Game scores & media Personal event scheduling Privacy (Player-only chat) Team, League and Player Channels Classes, Pick-up Games, Personal Reminders
19. This is more than goal-setting - this is game-changing. Rick Fedrizzi, CEO of the US Green Building Council, in referring to the CopaVerde Plan written by Ian McKee. As the Managing director of the GBC Brasil and a member of the Steering Committee of the USGBC, I can state that Ian McKee is a visionary. Felipe Faria He (Ian) approaches every opportunity with creativity, strategic vision, strong determination and the highest of ethical standards; leveraging capabilities of parterns to assemble and lead winning teams. Alan Scott, Director at Design Firm YR&G “As the Managing Director of the GBC Brasil and a member of the Steering Committee of the USGBC, I can state that Ian McKee is a visionary.” - Felipe Faria “He (Ian) approaches every opportunity with creativity, strategic vision, strong determination and the highest of ethical standards; leveraging capabilities of partners to assemble and lead winning teams.” - Alan Scott, Director at Design Firm YR&G “This is more than goal-setting, this is game-changing.” - Rick Fedrizzi, CEO of the US Green Building Council, in reference to the CopaVerde Plan for the Brazil World Cup and Rio 2016 Olympic Games (written by Ian McKee) IAN MCKEE