The iCouch 2017 Pitch Deck

iCouch is 24 bit mental health

Transcript

1. Brian Dear brian@icouch.me angel.co/icouch 24 bit mental health icouch.me
2. Human beings, viewed as behaving systems, are quite simple. The apparent complexity of our behavior over time is largely a reflection of the complexity of the environment in which we find ourselves. — Herbert Simon
3. I’m sorry Dave, I’m afraid you’ll have to tell me about your mother.
4. It’s an integrated system of practice management, online therapy, wearables and predictive analytics that makes mental health care actually work.
5. Mental health treatment has been closer to alchemy than actual science.
6. It’s very difficult to judge mental health treatments because the symptoms naturally wax and wane — it’s a moving target. There’s a sense of desperation out there because we need something new, and there’s very little on the horizon. Stefan Hofmann Professor of psychology at Boston University
7. 24 Bit Reality 1 Bit Therapy Mental health treatment has a data problem.
8. A really smart dashboard for mental health practitioners. It makes managing a therapy business easier, but more importantly, it uses data to make therapists more powerful and more effective.
10. Marketing | Scheduling | Instant Messaging Document & Case Management | Billing | Video Therapy Live right now with over 100 practitioners using the system
11. The Strategy 1. Grow the number of practitioners 2. Capture patient data to train our machine learning 3. Feed actionable data back to practitioners 4. Create self-help applications to eliminate practitioners The future is automated mental health. Self-driving mental health care.
12. Market Size 500,000 US & UK behavioral health practitioners 80% Have used 
 telehealth $280 Billion Amount that will be spent on behavioral health care by 2020 $11 Billion Amount that consumers spent on self-help last year
13. The Business Model Now Later Paid Practitioner Subscriptions Organizational Licensing Paid Consumer Applications Insurance and Government Partnerships Paid Practitioner Subscriptions Organizational Licensing
14. Tech Roadmap Machine learning voice analysis and predictive analytics Integrations with Apple HealthKit and ResearchKit APIs for mood tracking, analytics and third party integrations • Potential patents: voice analysis system for mental health diagnosis; outcomes prediction algorithms, process of real-time behavioral health diagnostics, digital Cognitive Behavioral Therapy process. DNA-driven treatment protocols • Long term future R&D: Virtual Reality, Artificial Intelligence Assisted Therapy (AIAT) • Licensing opportunities of our current and future tech: Sales, Law Enforcement, Human Resources, Education
15. How We Win Consumers • We make therapy actually work. • We eliminate barriers to receiving quality treatment. • We make therapy and self-help cost-effective. Therapists • We eliminate booking and scheduling friction • We increase the market reach of therapists • We increase efficiencies in treatment delivery and administration • We provide effectiveness feedback for continuous quality improvement. Payers • We provide valuable intelligence into treatment and provider effectiveness. • We lower costs with smarter matching of therapists and patients • We make it easier to predict outcomes
16. Marketing Payers & Organizations • Enterprise Sales Team Therapists & Consumers • Paid Search • Content Marketing • Thought Leadership • Social • Print & Online Advertising • Press & Conferences • Outbound Sales
17. Brian Dear Cofounder
 An expert software engineer and expert in security, scalability and video technology as well as mental health marketing. Hackers, Hustlers & Designers Senad Mehic Lead Front-End Engineer
 The front-end master with over 8 years of experience in all aspects of front-end engineering. Mladen Djordjevic Director of Mobile and Making the API Really Fast
 A back-end and mobile engineering genius with over 10 years of experience in mobile and data analytics. Jessica Rios, M.A, M.S. Cofounder A licensed therapist and an expert in mental health management. Milos Milikic Chief Design Officer
 A future design icon — He has over 10 years experience in design and UX development.