must be coupled with a strong ROI Use Case ➢ Cybersecurity: shared data introduces new concerns around data ownership, breaches and IP ➢ Supply Chain co-ordination: The E2E process has to function with any new change ➢ Skills/knowledge shortage : current and future workforce ➢ Systems/Data Integration: how to connect disparate sources ➢ Conviction: 4.0 present a shift in business culture requiring strong leadership