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100%GPL の有料テーマ販売をビジネスとして成立させるための挑戦

100%GPL の有料テーマ販売をビジネスとして成立させるための挑戦

WordCamp Osaka 2018

Takashi Kitajima

June 02, 2018
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  1. 8PSE$BNQ0TBLB
    ϞϯΩʔϨϯν

    ΩλδϚλΧγ!JOD
    (1-ͷ༗ྉςʔϚൢചΛ

    Ϗδωεͱͯ͠੒ཱͤ͞ΔͨΊͷ௅ઓ

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  2. ϑϦʔϥϯε ϞϯΩʔϨϯν௕࡚

    )5.-$44ɺ8PSE1SFTT
    .881'PSNΞυΦϯͷൢച

    ࡞Γͬͺͳ͠Ͱαϙʔτ΋΄΅ෆཁɺ

    ݄ʙສԁఔ౓ʣ
    4OPX.POLFZͷൢച
    ΩλδϚλΧγ
    !JOD

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  3. View Slide

  4. ͳͥ༗ྉςʔϚൢചΛ͢Δ͜ͱʹͨ͠ͷ͔
    ࠃ಺ͷ8PSE1SFTTςʔϚࢢ৔͸ʁ
    ͳͥ(1-ͳͷ͔ʁ
    (1-ͱϏδωε
    Ͱɺ࣮ࡍͲ͏ͳͷʁ
    ͜Ε͔Βͷ՝୊
    ͓͸ͳ͢͠Δ͜ͱ

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  5. ͳͥ༗ྉςʔϚൢചΛ͢Δ͜ͱʹͨ͠ͷ͔

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  6. ϓϥάΠϯ͍Ζ͍Ζͭ͘Δ
    8PSE$BNQ,BOTBJ࠙਌ձ-5
    ެࣜσΟϨΫτϦܝࡌςʔϚ)BCBLJSJ
    8PSE$BNQ,BOTBJొஃ
    8PSE$BNQ5PLZPొஃ
    8PSE1SFTTελʔλʔςʔϚ.JNJ[VLV
    8PSE$BNQ5PLZP-5

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  7. ೥ ͳʹ΋ͳ͍ʂ

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  8. w ΋ͷ͍͢͝য૩ײΛײ͡ͳ͕ΒҰൠࢀՃ
    8PSE$BNQ,ZPUP
    -*26*%%&4*(/͞Μ
    !MRE@KQ
    ͶΜͰͿ͞Μ
    !OFOEFC
    ΋ͷ͘Ζ͞Μ
    !NPOPDIS

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  9. ࠃ಺ͷ8PSE1SFTTςʔϚࢢ৔͸ʁ

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  10. w 5XJUUFSɺ(PPHMFͰݕࡧ͠·͘Δ೔ʑ
    w ಛʹݴٴ͕ଟ͍ςʔϚ 4OPX.POFLZॳظόʔδϣϯ։ൃ౰࣌

    w 4"/(0 ༗ྉεϓϦοτϥΠηϯε

    w ετʔΫ ༗ྉεϓϦοτϥΠηϯε

    w 4JNQMJDJUZ ແྉ(1-

    ࢢ৔ௐࠪ

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  11. View Slide

  12. ͳͥ(1-ͳͷ͔ʁ

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  13. w 8PSE1SFTTίϛϡχςΟʹؔΘΕΔ
    w ༗ྉςʔϚͷଟ͘͸εϓϦοτϥΠηϯεɻ

    (1-ҧ൓Ͱ͸ͳ͍͕࣮࣭తʹϢʔβʔͷࣗ༝Λ

    ੍ݶ͍ͯ͠Δ
    ͳͥ(1-ͳͷ͔ʁ

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  14. w ༗ྉͷ৔߹ɺ(1-Ͱ͋Δ͚ͩͰ͸ෆ଍ɻ

    ߪೖ͠ͳ͍ͱݟΔ͜ͱ΋ࢼ͢͜ͱ΋Ͱ͖ͳ͍͔Β
    w (JU)VCͰίʔυΛશͯެ։
    w ໰͍߹Θ͍͚ͤͨͩΕ͹ࢼ༻ͷͨΊͱͯ͠

    4OPX.POLFZΛఏڙ
    ຊ౰ʹࣗ༝ͰΦʔϓϯͰ͋ΔͨΊʹ

    View Slide

  15. (1-ͱϏδωε

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  16. w 8PSE1SFTTίϛϡχςΟͷํୡ͕

    ߪೖͯ͘͠Εͨ΋ͷͷʜʜ
    w Ϟϊ͕ྑ͚Ε͹ചΕΔͩΖ͏ͱ͍͏᱘Γ
    w ϚʔέςΟϯά͸υૉਓɻ

    ചΓํ͕Θ͔Βͳ͍ʜʜ
    ೥݄ʹ4OPX.POLFZެ։ʂ

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  17. w ͱΓ͋͑ͣΞυϫʔζʹग़ߘ ԁ

    w શ͘൓Ԡͳ͠ɻ͔͠΋େख༗ྉςʔϚ͕͹Μ͹Μ
    ग़ߘͯ͠ΔͷͰ݁ߏ୯Ձ͕ߴ͍
    ޿ࠂग़ߘ͢Δ΋ʜ

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  18. w (1-Ͱ͋Δ4OPX.POLFZ͸࠶ൢ࠶൦෍ࣗ༝ɺ
    ͞Βʹ(JU)VCͰ΋ެ։͍ͯ͠Δ
    w ΍Ζ͏ͱࢥ͑͹ແྉͰखʹೖΕΒΕΔ
    ී௨ʹ΍ͬͯ΋μϝɺൢചઓུΛͪΌΜͱߟ͑Α͏
    ʮ঎඼ʯͱͯ͠ചΒͣผ్ߪೖ͢Δཧ༝Λͭ͘Ζ͏ʂ

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  19. w 4OPX.POLFZߪೖऀݶఆͷ

    'BDFCPPLάϧʔϓ
    w ࠓޙͷػೳ։ൃ΍ల๬ͷڞ༗ɺ։ൃऀͱ
    ϝϯόʔͰͷσΟεΧογϣϯ
    w ࢖͍ํ΍ΧελϚΠζͷαϙʔτ

    ݱࡏ͸αϙʔτ͸ผ్αϙʔτϑΥʔϥϜͰ

    ߦ͏ܗʹҠߦ

    ΦϯϥΠϯίϛϡχςΟ

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  20. ๻͕૬ஊ͍ͯ͠Δ౤ߘྫ

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  21. w ػೳΑΓࢥ૝ΛॏࢹɻϚεͰ͸ͳ͘χονͳɺ

    ࢥ૝ʹڞײ͢ΔϢʔβʔ ίΞͳϑΝϯ
    Λ૿΍͢
    w ΦϯϥΠϯίϛϡχςΟͰͷަྲྀ
    w 4OPX.POLFZΞυϕϯτΧϨϯμʔ
    w ඇ(1-༗ྉςʔϚ͔ΒͷҠߦΩϟϯϖʔϯ
    ϓϩϞʔγϣϯ

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  22. ϝϯόʔ਺ͷਪҠ

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  23. Τϯήʔδϝϯτ਺ͷਪҠ

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  24. Ͱɺ࣮ࡍͲ͏ͳͷʁ

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  25. ച্ʹ͓͚Δ੥ෛͱϓϩμΫτൢചͷൺ཰

    ϓϩμΫτൢച
    ੥ෛ
    4OPX.POLFZൢച

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  26. ͜Ε͔Βͷ՝୊

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  27. w ςʔϚ͕ചΕΕ͹ചΕΔ΄ͲϢʔβʔͱͷ

    ίϛϡχέʔγϣϯෛՙ΍αϙʔτෛՙ͕૿͑Δ
    w ߪೖͯ͠΋Β͑ͳ͍ͱ։ൃαϙʔτඅ͕

    ೧ग़Ͱ͖ͣࣄۀ͕ܧଓͰ͖ͳ͍
    w Ͳ͏͠·͠ΐ͏ʜʁ
    ݸਓతͳ՝୊

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  28. w ༗ྉςʔϚࣗମ͸গͣͭ͠૿͍͑ͯΔ͕
    (1-ͷ΋ͷ͸͔ͳΓগͳ͍
    w ςʔϚ։ൃ͸೉͍͠ͱࢥΘΕ͍ͯΔʁ
    w (1-ͩͱશવചΕͳ͍ͱࢥΘΕ͍ͯΔʁ
    ࠃ಺ςʔϚࢢ৔

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