PMIJF 2017 H-5 プロジェクトにビジネス価値を浸透させる方法

PM現場におけるBAメソッドの活用例

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   2017 © PMI Japan Chapter, All rights reserved. 545 545 2017/7/9 
   2017 © PMI Japan Chapter, All rights reserved. W 54 21
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   2017 © PMI Japan Chapter, All rights reserved. ® B D C 543 9 6PM M ®
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   2017 © PMI Japan Chapter, All rights reserved. 7 !  9 !  !  PMI p3 Business Analysis
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   2017 © PMI Japan Chapter, All rights reserved. !  !  !  9      
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   2017 © PMI Japan Chapter, All rights reserved. !  737% 8 !  PMI p2 (1)
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   2017 © PMI Japan Chapter, All rights reserved. !  "  "  "  PM6 BA "  7 7 (2)
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   2017 © PMI Japan Chapter, All rights reserved. !  "  "  "  (3) QCD MG M KO
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   2017 © PMI Japan Chapter, All rights reserved. !  "  "  "  7 ,
   
   
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   2017 © PMI Japan Chapter, All rights reserved. !  7 7 I !  PMI BA 7 PART I "  Customer Journey Map "  PART II "  "  Design Sprint PART III "  Discovery Report
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    2017 © PMI Japan Chapter, All rights reserved. !  A 7 7 7 B !  7 !  PM Web
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    2017 © PMI Japan Chapter, All rights reserved. PART I "  Customer Journey Map "  p11 7 7 K 2.3.2 2.3.3 2.4
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    2017 © PMI Japan Chapter, All rights reserved. Customer Journey Map Question 1 "  "  9 7 Method 1
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    2017 © PMI Japan Chapter, All rights reserved. (1) Customer Journey Map A B "  CustomerA B JourneyA B "  9 A B 7 "  " 
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    2017 © PMI Japan Chapter, All rights reserved. (1) Customer Journey Map – !  7 A B !  7 !  web IEC http://loftwork.jp/case/detail/web/20161027_familiar.aspx
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    2017 © PMI Japan Chapter, All rights reserved. (1) Customer Journey Map –   —— Business Model Canvas   7   A B
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    2017 © PMI Japan Chapter, All rights reserved. Benefit "  7 9 " 
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    2017 © PMI Japan Chapter, All rights reserved. Question 2 "  "  9 9 7 Method 2
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    2017 © PMI Japan Chapter, All rights reserved. (2) - , Web http://loftwork.jp/case/detail/web/20160503_ksu.aspx "  9 "  20 PJ "  KJ 7 InsightA B " 
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    2017 © PMI Japan Chapter, All rights reserved. (2) – !  7 ASWOT Strength OpportunityB !  !  ! 
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    2017 © PMI Japan Chapter, All rights reserved. (2) – !  7 7 7 !  7 !  7 7 7CSR/IR !  !  7OB/OG7 7 !  10 15 P M P
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    2017 © PMI Japan Chapter, All rights reserved. (2) – !  10:006 7 7 !  10:1061 6 A B7 9 7 !  10:206 630 × 4 5 !  10:306 AMB 6 30 !  11:006 A BKJ 7 !  11:306 A B 6 5 !  11:556 !  12:00 6PJ 6P M "  675x75mm "  6 "  "  "  A B " 
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    2017 © PMI Japan Chapter, All rights reserved. Benefit "  7 A B "  7 "  7
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    2017 © PMI Japan Chapter, All rights reserved. PART II "  "  Design Sprint p69 7 P O 9 4.5 4.5.5.1 4.5.5.3 4.5.5.7
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    2017 © PMI Japan Chapter, All rights reserved. !  4.5.5.2 !  4.5.5.4 !  4.5.5.5 !  4.5.5.6 !  4.5.5.8 !  … 1:1 8 http://www.loftwork.jp/news/ 2017/02/20170206_designresearch.aspx
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    2017 © PMI Japan Chapter, All rights reserved. Question 3 "  7 7 "  InVision + Adobe Experience Design Method 3
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    2017 © PMI Japan Chapter, All rights reserved. (3) Prototyping – (Lo-Fi / ) http://www.webcreatorbox.com/webinfo/paper-prototyping/ "  A B "  A B
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    2017 © PMI Japan Chapter, All rights reserved. (3) Prototyping – (Mid-Fi)6 http://irritantis.info/2017/02/adobe-xd-on-wireframing/ "  " 
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    2017 © PMI Japan Chapter, All rights reserved. (3) Prototyping – (Hi-Fi / ) , http://www.responsinator.com/?url=boston.gov "  " 
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    2017 © PMI Japan Chapter, All rights reserved. (3) Prototyping – InVision http://blog.spacemarket.com/design/invision/ https://www.invisionapp.com/ "  "  "  " 
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    2017 © PMI Japan Chapter, All rights reserved. Demonstration - InVision
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    2017 © PMI Japan Chapter, All rights reserved. (3) Prototyping – Adobe XD https://www.adobe.com/jp/products/experience-design.html "  A 7 B "  "  7 A B
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    2017 © PMI Japan Chapter, All rights reserved. Benefit "  7 7 7 "  7 7 O O
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    2017 © PMI Japan Chapter, All rights reserved. Question 4 "  7 "  F Design Sprint Method 4
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    2017 © PMI Japan Chapter, All rights reserved. (5) Design Sprint A B "  Sprint = "  9 UX "  5 "  Google Ventures 2014
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    2017 © PMI Japan Chapter, All rights reserved. (5) Design Sprint – !  0. !  1. A 7 B !  2. A B !  3. A B !  4. A B !  5. A B https://www.slideshare.net/takaumada/design-sprint
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    2017 © PMI Japan Chapter, All rights reserved.
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    2017 © PMI Japan Chapter, All rights reserved. (5) Design Sprint – web “loftwork.jp” !  "  C "  "  Web "  Web 8 !  !  7 M
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    2017 © PMI Japan Chapter, All rights reserved. , Benefit "  A 7 B 7 7 "  7 7 A B http://amzn.asia/j8l8Ppy
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    2017 © PMI Japan Chapter, All rights reserved. PART III "  Discovery Report p90 – 4.10.2 7 p118 – 4.11 4.11.1
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    2017 © PMI Japan Chapter, All rights reserved. Question 5 "  A B I "  7 Discovery Report Method 3
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    2017 © PMI Japan Chapter, All rights reserved. (5) Discovery ReportA B http://loftwork.jp/case/detail/web/20160503_ksu.aspx "  (=Discovery Phase) "  7 " 
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    2017 © PMI Japan Chapter, All rights reserved. (5) Discovery Report – "  Discovery A B "  9 A B 7 7
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    2017 © PMI Japan Chapter, All rights reserved. (5) Discovery Report – http://loftwork.jp/case/detail/web/20170131_techmatrix.aspx "  7 9 "  9 A OK NG B
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    2017 © PMI Japan Chapter, All rights reserved. (5) Discovery Report – http://loftwork.jp/case/detail/product/20160704_ply.aspx "  "  "  "  "  A B "  A B
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    2017 © PMI Japan Chapter, All rights reserved. Benefit "  (Point of View) 7 A B "  7
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    2017 © PMI Japan Chapter, All rights reserved. !  737% 8 !  PMI p2 M Answer
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    2017 © PMI Japan Chapter, All rights reserved. !  7BA 9 !  7 (QCD ) !  7 PART I "  Customer Journey Map "  PART II "  "  Design Sprint PART III "  Discovery Report