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PMIJF 2017 H-5 プロジェクトにビジネス価値を浸透させる方法
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illy1985
July 09, 2017
Business
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PMIJF 2017 H-5 プロジェクトにビジネス価値を浸透させる方法
PM現場におけるBAメソッドの活用例
illy1985
July 09, 2017
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Transcript
2017 © PMI Japan Chapter, All rights reserved. 545 545
2017/7/9 2017 © PMI Japan Chapter, All rights reserved. W 54 21
2017 © PMI Japan Chapter, All rights reserved. ® B
D C 543 9 6PM M ®
2017 © PMI Japan Chapter, All rights reserved. 7 !
9 ! ! PMI p3 Business Analysis
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2017 © PMI Japan Chapter, All rights reserved. ! 737%
8 ! PMI p2 (1)
2017 © PMI Japan Chapter, All rights reserved. ! "
" " PM6 BA " 7 7 (2)
2017 © PMI Japan Chapter, All rights reserved. ! "
" " (3) QCD MG M KO
2017 © PMI Japan Chapter, All rights reserved. ! "
" " 7 , M PM BA
2017 © PMI Japan Chapter, All rights reserved. ! 7
7 I ! PMI BA 7 PART I " Customer Journey Map " PART II " " Design Sprint PART III " Discovery Report
2017 © PMI Japan Chapter, All rights reserved. ! A
7 7 7 B ! 7 ! PM Web
2017 © PMI Japan Chapter, All rights reserved. PART I
" Customer Journey Map " p11 7 7 K 2.3.2 2.3.3 2.4
2017 © PMI Japan Chapter, All rights reserved. Customer Journey
Map Question 1 " " 9 7 Method 1
2017 © PMI Japan Chapter, All rights reserved. (1) Customer
Journey Map A B " CustomerA B JourneyA B " 9 A B 7 " "
2017 © PMI Japan Chapter, All rights reserved. (1) Customer
Journey Map – ! 7 A B ! 7 ! web IEC http://loftwork.jp/case/detail/web/20161027_familiar.aspx
2017 © PMI Japan Chapter, All rights reserved. (1) Customer
Journey Map – —— Business Model Canvas 7 A B
2017 © PMI Japan Chapter, All rights reserved. Benefit "
7 9 "
2017 © PMI Japan Chapter, All rights reserved. Question 2
" " 9 9 7 Method 2
2017 © PMI Japan Chapter, All rights reserved. (2) -
, Web http://loftwork.jp/case/detail/web/20160503_ksu.aspx " 9 " 20 PJ " KJ 7 InsightA B "
2017 © PMI Japan Chapter, All rights reserved. (2) –
! 7 ASWOT Strength OpportunityB ! ! !
2017 © PMI Japan Chapter, All rights reserved. (2) –
! 7 7 7 ! 7 ! 7 7 7CSR/IR ! ! 7OB/OG7 7 ! 10 15 P M P
2017 © PMI Japan Chapter, All rights reserved. (2) –
! 10:006 7 7 ! 10:1061 6 A B7 9 7 ! 10:206 630 × 4 5 ! 10:306 AMB 6 30 ! 11:006 A BKJ 7 ! 11:306 A B 6 5 ! 11:556 ! 12:00 6PJ 6P M " 675x75mm " 6 " " " A B "
2017 © PMI Japan Chapter, All rights reserved. Benefit "
7 A B " 7 " 7
2017 © PMI Japan Chapter, All rights reserved. PART II
" " Design Sprint p69 7 P O 9 4.5 4.5.5.1 4.5.5.3 4.5.5.7
2017 © PMI Japan Chapter, All rights reserved. ! 4.5.5.2
! 4.5.5.4 ! 4.5.5.5 ! 4.5.5.6 ! 4.5.5.8 ! … 1:1 8 http://www.loftwork.jp/news/ 2017/02/20170206_designresearch.aspx
2017 © PMI Japan Chapter, All rights reserved. Question 3
" 7 7 " InVision + Adobe Experience Design Method 3
2017 © PMI Japan Chapter, All rights reserved. (3) Prototyping
– (Lo-Fi / ) http://www.webcreatorbox.com/webinfo/paper-prototyping/ " A B " A B
2017 © PMI Japan Chapter, All rights reserved. (3) Prototyping
– (Mid-Fi)6 http://irritantis.info/2017/02/adobe-xd-on-wireframing/ " "
2017 © PMI Japan Chapter, All rights reserved. (3) Prototyping
– (Hi-Fi / ) , http://www.responsinator.com/?url=boston.gov " "
2017 © PMI Japan Chapter, All rights reserved. (3) Prototyping
– InVision http://blog.spacemarket.com/design/invision/ https://www.invisionapp.com/ " " " "
2017 © PMI Japan Chapter, All rights reserved. Demonstration -
InVision
2017 © PMI Japan Chapter, All rights reserved. (3) Prototyping
– Adobe XD https://www.adobe.com/jp/products/experience-design.html " A 7 B " " 7 A B
2017 © PMI Japan Chapter, All rights reserved. Benefit "
7 7 7 " 7 7 O O
2017 © PMI Japan Chapter, All rights reserved. Question 4
" 7 " F Design Sprint Method 4
2017 © PMI Japan Chapter, All rights reserved. (5) Design
Sprint A B " Sprint = " 9 UX " 5 " Google Ventures 2014
2017 © PMI Japan Chapter, All rights reserved. (5) Design
Sprint – ! 0. ! 1. A 7 B ! 2. A B ! 3. A B ! 4. A B ! 5. A B https://www.slideshare.net/takaumada/design-sprint
2017 © PMI Japan Chapter, All rights reserved.
2017 © PMI Japan Chapter, All rights reserved. (5) Design
Sprint – web “loftwork.jp” ! " C " " Web " Web 8 ! ! 7 M
2017 © PMI Japan Chapter, All rights reserved. , Benefit
" A 7 B 7 7 " 7 7 A B http://amzn.asia/j8l8Ppy
2017 © PMI Japan Chapter, All rights reserved. PART III
" Discovery Report p90 – 4.10.2 7 p118 – 4.11 4.11.1
2017 © PMI Japan Chapter, All rights reserved. Question 5
" A B I " 7 Discovery Report Method 3
2017 © PMI Japan Chapter, All rights reserved. (5) Discovery
ReportA B http://loftwork.jp/case/detail/web/20160503_ksu.aspx " (=Discovery Phase) " 7 "
2017 © PMI Japan Chapter, All rights reserved. (5) Discovery
Report – " Discovery A B " 9 A B 7 7
2017 © PMI Japan Chapter, All rights reserved. (5) Discovery
Report – http://loftwork.jp/case/detail/web/20170131_techmatrix.aspx " 7 9 " 9 A OK NG B
2017 © PMI Japan Chapter, All rights reserved. (5) Discovery
Report – http://loftwork.jp/case/detail/product/20160704_ply.aspx " " " " " A B " A B
2017 © PMI Japan Chapter, All rights reserved. Benefit "
(Point of View) 7 A B " 7
2017 © PMI Japan Chapter, All rights reserved. ! 737%
8 ! PMI p2 M Answer
2017 © PMI Japan Chapter, All rights reserved. ! 7BA
9 ! 7 (QCD ) ! 7 PART I " Customer Journey Map " PART II " " Design Sprint PART III " Discovery Report