IS CREATED, ANALYZED, CAPTURED DATA IS CREATED, ANALYZED, CAPTURED 1 DATA IS CATALOGED, WORKED ON, ANALYZED, DISTRIBUTED DATA IS CATALOGED, WORKED ON, ANALYZED, DISTRIBUTED 2 DATA IS PRESERVED AND PROTECTED FOREVER DATA IS PRESERVED AND PROTECTED FOREVER 3 WHAT MATTERS Speed for ingest and processing Enable collaboration (catalog, classify, tag) Orchestrate data movement WHAT MATTERS Massive scale Cost‐effectively store and protect for decades Access and re‐use Cyber‐resilience Editors, Analysts, Scientists, Doctors, Researchers