I presented this material with my colleague Priidu Zilmer as part of a two-day design workshop for Tartu University’s Design and Development of Virtual Environments Master’s program. See www.ddve.ee for more info.
Interaction design is… The practice of • understanding users’ needs and goals • designing tools for users to achieve those goals • envisioning all states and transitions of the system • considering limitations of the user’s environment and technology
What about “user experience?” We should never talk about “user experience design”—there is no customer or user-facing design that doesn’t involve a user’s experience. Peter Merholz of Adaptive Path, 2005 Peter Merholz. User Experience is a Quality, Not A Discipline.
What is user experience? User experience is a sum and consequence of this user’s interactions with the product, system, service, and brand over a period of time.
Conway’s law, 1968 Any organization that designs a system will inevitably produce a design whose structure is a copy of the organization’s communication structure.
Decreasing entry costs • Manufacturing and tools used to be expensive • Computers were slow • Now, there are no real barriers • Stand out with design, experience and brand