DDVE design class. Fundamentals

I presented this material with my colleague Priidu Zilmer as part of a two-day design workshop for Tartu University’s Design and Development of Virtual Environments Master’s program. See www.ddve.ee for more info.

Transcript

1. What is interaction design?
   

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2. What is design?
   

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3. Design is not just what it looks like and feels like.
   Design is
   how it works.
   Steve Jobs
   

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4. Design is the art and practice
   of exploring and
   implementing ideas.
   Justin Maxwell
   Justin Maxwell. Holistic user experience
   

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5. Related disciplines
   • Industrial design
   • Hardware design
   • Service design
   • User interface design, visual design
   • Architecture, interior design
   • Usability, ergonomics, accessibility
   

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6. Interaction design is…
   The practice of
   • understanding users’ needs and goals
   • designing tools for users to achieve those goals
   • envisioning all states and transitions of the
   system
   • considering limitations of the user’s
   environment and technology
   

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7. A tool addresses human needs
   by amplifying human
   capabilities.
   Bret Victor. A brief rant on the future of interaction design
   

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8. Bret Victor. A brief rant on the future of interaction design
   

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9. Bret Victor. A brief rant on the future of interaction design
   

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10. What about
    “user experience?”
    We should never talk about “user experience
    design”—there is no customer or user-facing
    design that doesn’t involve a user’s experience.
    Peter Merholz of Adaptive Path, 2005
    Peter Merholz. User Experience is a Quality, Not A Discipline.
    

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11. What is user experience?
    User experience is a sum and consequence of
    this user’s interactions with the product, system,
    service, and brand over a period of time.
    

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12. Conway’s law, 1968
    Any organization that designs a system will
    inevitably produce a design whose structure is a
    copy of the organization’s communication
    structure.
    

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13. Does good design matter?
    

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14. Good design matters
    • Good appearance generates trust.
    • Every 100ms of slowness costs Amazon 1% of
    profit.
    

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16. Decreasing entry costs
    • Manufacturing and tools used to be expensive
    • Computers were slow
    • Now, there are no real barriers
    • Stand out with design, experience and brand
    

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