DDVE design class. Fundamentals

I presented this material with my colleague Priidu Zilmer as part of a two-day design workshop for Tartu University’s Design and Development of Virtual Environments Master’s program. See www.ddve.ee for more info.

Transcript

1. What is interaction design?
2. What is design?
3. Design is not just what it looks like and feels like. Design is how it works. Steve Jobs
4. Design is the art and practice of exploring and implementing ideas. Justin Maxwell Justin Maxwell. Holistic user experience
5. Related disciplines • Industrial design • Hardware design • Service design • User interface design, visual design • Architecture, interior design • Usability, ergonomics, accessibility
6. Interaction design is… The practice of • understanding users’ needs and goals • designing tools for users to achieve those goals • envisioning all states and transitions of the system • considering limitations of the user’s environment and technology
7. A tool addresses human needs by amplifying human capabilities. Bret Victor. A brief rant on the future of interaction design
8. Bret Victor. A brief rant on the future of interaction design
9. Bret Victor. A brief rant on the future of interaction design
10. What about “user experience?” We should never talk about “user experience design”—there is no customer or user-facing design that doesn’t involve a user’s experience. Peter Merholz of Adaptive Path, 2005 Peter Merholz. User Experience is a Quality, Not A Discipline.
11. What is user experience? User experience is a sum and consequence of this user’s interactions with the product, system, service, and brand over a period of time.
12. Conway’s law, 1968 Any organization that designs a system will inevitably produce a design whose structure is a copy of the organization’s communication structure.
13. Does good design matter?
14. Good design matters • Good appearance generates trust. • Every 100ms of slowness costs Amazon 1% of profit.
16. Decreasing entry costs • Manufacturing and tools used to be expensive • Computers were slow • Now, there are no real barriers • Stand out with design, experience and brand