DDVE design class. Design process

I presented this material with my colleague Priidu Zilmer as part of a two-day design workshop for Tartu University’s Design and Development of Virtual Environments Master’s program. See www.ddve.ee for more info.

Transcript

1. Design process
   

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2. Two ways to build things
   • Incremental. Fix something that exists.
   • Radical. Build something completely new.
   

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3. The pottery class story
   

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4. Boundary of acceptance
   Safe
   Boring
   Usual
   Risky
   Innovative
   Uncommon
   Today
   Most
   products
   Great
   products
   Design process,
   product
   Design process
   Product
   Tomorrow
   Boundary of acceptance
   

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5. • Idea, requirements
   • Sketch
   • Wireframe
   • Prototype
   • Visual design
   • Baking
   Common steps
   

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6. Generate alternatives
   • It is hard to evaluate designs on absolute scale.
   • It is easy to pick between alternatives.
   • Generating alternatives is not wasted work. It
   is a way to get to the truth.
   

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7. Sketch vs prototype
   • Suggest
   • Explore
   • Question
   • Propose
   • Provoke
   • Tentative
   • Describe
   • Refine
   • Answer
   • Test
   • Resolve
   • Depiction
   Bill Buxton. Sketching User Interfaces.
   

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8. Cooper’s personas and goals
   • Useful to model your users
   • Based on research
   Alan Cooper. About Face 3.
   

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9. Alan Cooper. About Face 3.
   

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10. Personas help with problems
    • The elastic user
    • Self-referential design
    • Edge cases
    Alan Cooper. About Face 3
    

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11. Three types of user goals
    • Experience goals
    • Feel smart or in control, have fun, remain
    focused
    • End goals
    • Send email to friend, find good music
    • Life goals
    • Live a good life, be attractive and popular
    Alan Cooper. About Face 3
    

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12. User goals vs user motivations
    • Experience goals: how a user wants to feel
    • End goals: what a user wants to do
    • Life goals: who a user wants to be
    Alan Cooper. About Face 3
    

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13. Other types of goals
    • Customer goals
    • Business and organizational goals
    • Technical goals
    Alan Cooper. About Face 3
    

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14. In-context baking
    • Bad apps happen because there isn’t enough
    baking.
    • Bake it with real design and code, with real
    data, against real servers, with real devices.
    • Baking helps with performance, usability,
    content, service delivery…
    

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