I presented this material with my colleague Priidu Zilmer as part of a two-day design workshop for Tartu University’s Design and Development of Virtual Environments Master’s program. See www.ddve.ee for more info.
Boundary of acceptance Safe Boring Usual Risky Innovative Uncommon Today Most products Great products Design process, product Design process Product Tomorrow Boundary of acceptance
Generate alternatives • It is hard to evaluate designs on absolute scale. • It is easy to pick between alternatives. • Generating alternatives is not wasted work. It is a way to get to the truth.
Three types of user goals • Experience goals • Feel smart or in control, have fun, remain focused • End goals • Send email to friend, find good music • Life goals • Live a good life, be attractive and popular Alan Cooper. About Face 3
User goals vs user motivations • Experience goals: how a user wants to feel • End goals: what a user wants to do • Life goals: who a user wants to be Alan Cooper. About Face 3
In-context baking • Bad apps happen because there isn’t enough baking. • Bake it with real design and code, with real data, against real servers, with real devices. • Baking helps with performance, usability, content, service delivery…