Designing a Great User Experience

Designing A Great User Experience Presented by Steve Hickey —
fresh tilled soil fresh tilled soil Designing A Great User Experience

fresh tilled soil Designing A Great User Experience About Your
Instructor Hi, I’m Steve Hickey. I design and develop for Fresh Tilled Soil. I write, speak and teach. You can find me on Twitter @stevehickeydsgn

fresh tilled soil Designing A Great User Experience 01What is
User Experience Design? UI vs UX and select principles of user experience design

fresh tilled soil Designing A Great User Experience UI VS.
UX Design User Interface Design is: A component of User Experience Design. It’s the look and the feel, the form. User Experience Design is: The bigger picture. How well does the site/app function? Is it pleasant to use? Can a user accomplish their goals with ease?

UX Design How do I feel while using the product?

UX Design All of the pieces of building a product affect the UX. Excellent user interface design is part of what creates a great user experience. But you can have a great UI with a terrible experience.

fresh tilled soil Designing A Great User Experience Select Principles
Let’s talk about some of the things that a great user experience designer must keep in mind when building a truly amazing product for the web. This list is not exhaustive, but the provided sources have a lot more info.

fresh tilled soil Designing A Great User Experience The Robustness
Principle Be conservative in what you do, be liberal in what you accept from others. alistapart.com/article/your-website-has-two-faces

Principle In other words, there are certain constraints that must be embraced to balance human needs with computer needs for a robust web application. • It must accept input in a human-friendly fashion. • It must accept the burden of translating info to a computer-friendly format. • It must be clear about what human input is reasonable. • It must provide feedback on this input. alistapart.com/article/your-website-has-two-faces

Principle Err towards making it easier for the user. alistapart.com/article/your-website-has-two-faces

Principle Phone Number: Submit

Principle Phone Number: 1 (508) 833-8469 Submit

Principle Phone Number: 1 (508) 833-8469 Submit Error: must be entered in this format: 555-867-5309

Principle Phone Number: example: 508-833-8469 Submit

Principle Phone Number: __ __ __ - __ __ __ - __ __ __ __ Submit

fresh tilled soil Designing A Great User Experience The Pareto
Principle For many events, roughly 80% of the effects come from 20% of the causes. measuringusability.com/blog/pareto-ux.php

Principle In other words, focusing on the top 20% of your bugs and design problems can fix 80% of the problems encountered by your users. Or, 80% of your users will only use 20% of your features/options. measuringusability.com/blog/pareto-ux.php

Principle Country: Afghanistan Submit

Principle Country: United States of America Submit Afghanistan Albania Algeria American Samoa Andorra Angola Anguilla Antarctica Antigua And Barbuda Argentina Armenia Aruba

Principle Country: United States of America Submit United States of America Canada United Kingdom Australia ------------------------------ Afghanistan Albania Algeria American Samoa Andorra Angola Anguilla

fresh tilled soil Designing A Great User Experience Fitts’s Law
The time required to rapidly move to a target area is a function of the distance to the target and the size of the target. codinghorror.com/blog/2006/08/fitts-law-and-infinite-width.html

In other words, the farther away a touch/click target is from where the user starts, the larger it needs to be in order for it to be quickly and accurately reached. Two ways to make frequently used items easier to click/tap: 1: Put them near the edge of the screen. 2. Make them larger than other items. codinghorror.com/blog/2006/08/fitts-law-and-infinite-width.html

fresh tilled soil Designing A Great User Experience The Principle
of Least Astonishment When two elements of an interface conflict or are ambiguous, the behavior should be that which will least surprise the user. wikipedia.org/wiki/Principle_of_least_astonishment

of Least Astonishment In other words, the best result of an action is whatever the user is most likely to expect, not the result that comes through in depth knowledge. This will change from system to system. Mac OSX users could expect something different than Microsoft Windows users. Android and iOS have different design patterns for different interactions as well. wikipedia.org/wiki/Principle_of_least_astonishment

of Least Astonishment

fresh tilled soil Designing A Great User Experience Dieter Rams:
Principle 10 Good design is as little design as possible. vitsoe.com/us/about/good-design

Principle 10 He also stated this as “less, but better.” Many would refer to it as simplicity. vitsoe.com/us/about/good-design

Principle 10

fresh tilled soil Designing A Great User Experience Joshua Porter:
Principle 6 One primary action per screen. bokardo.com/principles-of-user-interface-design/

Principle 6 Screens or states with more than one primary action become confusing. It’s better for any screen to have one primary reason for existing. bokardo.com/principles-of-user-interface-design/

Principle 6

Principle 17 Great design is invisible. bokardo.com/principles-of-user-interface-design/

Principle 17 An interface shouldn’t distract a user from what they are trying to accomplish, which is the reason the interface exists in the first place. Turn the special effects down a notch. bokardo.com/principles-of-user-interface-design/

Principle 17

fresh tilled soil Designing A Great User Experience BJ Fogg’s
Behavior Model Three factors drive behavior: motivation, ability and triggers. ability motivation High Low Low High Target behavior Triggers fail here. Triggers succeed here. behaviormodel.org/

Behavior Model The amount of motivation and ability required vary based on how much of the other is present. These must be combined with an effective trigger for a target behavior to happen. All three are required to persuade a user to do something. behaviormodel.org/

Behavior Model Motivation happens on three spectrums: Sensation: Pleasure <> Pain Anticipation: Hope <> Fear Social Cohesion: Acceptance <> Rejection behaviormodel.org/

Behavior Model You can increase ability in two ways: Train Your User: Harder to do but sometimes necessary. Make The Target Behavior Easier: Usually the right thing to do. behaviormodel.org/

Behavior Model In other words, make it simpler. Think of simplicity as a function of your scarcest resource at the moment in which you want to accomplish something. Time and money fit this model. behaviormodel.org/

fresh tilled soil Designing A Great User Experience Resources You
can read a lot more at these sites: Joshua Porter: bokardo.com/principles-of-user-interface-design/ Dieter Rams: vitsoe.com/us/about/good-design Jeremy Keith: principles.adactio.com/ BJ Fogg: behaviormodel.org/

fresh tilled soil Designing A Great User Experience 02Methods of
Effective UX Design The habits of highly effective UX designers

fresh tilled soil Designing A Great User Experience Methods Every
UX designer’s process is different, but the way successful ones approach their process include some useful commonalities.

fresh tilled soil Designing A Great User Experience 1. Be
Prolific Your best idea is never your first. Don’t tell me it is, I don’t believe you. Come up with 5 ideas. Come up with 10. Come up with 20!

Prolific The point is to get the obvious out of your system. Once you’ve gotten past that you can really start to be creative and innovative.

Prolific teehanlax.com/story/medium/

fresh tilled soil Designing A Great User Experience 2. Collaborate
Nobody works well in a vacuum. When you don’t seek outside opinions you can get trapped and focus on things that may not be as important.

Other opinions will break you out of mental traps and improve your work.

designstaff.org/articles/product-design-sprint-day-2-diverge-2012-10-26.html

fresh tilled soil Designing A Great User Experience 3. Iterate
The best way to test your assumptions is to make something. You’ll get a lot of stuff wrong, but there’s no better way to learn about your problems and move beyond them.

Fail early and often and you’ll set yourself up better for eventual success.

azarask.in/blog/post/iterative_design_isnt_design_by/

Flexible As you work you’ll realize that previous assumptions needs to be changed. You shouldn’t think of deliverables as a checklist, they are a web of connected items.

Flexible Each change has the potential to affect every other deliverable.

fresh tilled soil Designing A Great User Experience 03Artifacts of
a UX Design Process The things we build

fresh tilled soil Designing A Great User Experience Definition Statement
1. What is the product’s experience? 2. What is the product meant to do? 3. What is the product’s audience? iosworkshops.com/

fresh tilled soil Designing A Great User Experience Definition Statement
This should be short. A couple of sentences, a brief paragraph at most. It is the guiding principle of what you’re building.

fresh tilled soil Designing A Great User Experience User Types
& User Personas User types rely on existing data and informed assumptions to decide what distinct types of users you have and what they will want to accomplish. They aren’t complicated, they’re just a quick way of remembering the differences in your primary users and their objectives.

& User Personas User personas are much more involved, requiring research and interviews with actual potential users, and typically take weeks or months to compile. Findings are compiled into categories, then assigned traits, habits, names and photos so that they are visible and easy to remember as you work.

& User Personas uxmag.com/articles/personas-the-foundation-of-a-great-user-experience

& User Personas Whether you decide to deal with user types or user personas is a question of resources and time, but using at least one of them tends to remind you that your users are real.

fresh tilled soil Designing A Great User Experience User Stories
& Features As a { type } user, I would like to { task/objective }. These become your features. Have you come up with a feature idea that doesn’t fit into a user story? It may not be nearly as important as you thought it was.

fresh tilled soil Designing A Great User Experience User Stories
& Features https://www.apptrajectory.com/

fresh tilled soil Designing A Great User Experience Site Map
& User Journeys Features are going to fit into logical groups that define pages and flows. Placing these into a site map will help you create the appropriate relationships between components, and show you just how simple or complex your plan is.

fresh tilled soil Designing A Great User Experience Wireframes &
Sketches Your wireframes are the blueprints for your product. They generally consist of layouts of the pages and flows you listed previously. They help make sure all functionality is available, and that there is a logical hierarchy. Beyond those basics, wireframes really shouldn’t be used to dictate design decisions.

Sketches Wireframes don’t even have to be high fidelity to be effective. Sketches can make excellent wireframes if they’re complete and well rendered. As another advantage, sketches are much faster to produce and iterate through than other, higher fidelity methods of wireframing.

Sketches

fresh tilled soil Designing A Great User Experience Prototypes Prototypes
are a bit more advanced than wireframes. They mimic completed functionality to the point that you can run tests with a user.

fresh tilled soil Designing A Great User Experience Prototypes They
can be as small as a single piece of functionality, or they can mimic a completed product in every meaningful way. They are used to test a product without building it. A good prototype helps you decide what to build.

fresh tilled soil Designing A Great User Experience Prototypes alistapart.com/article/dive-into-responsive-prototyping-with-foundation

fresh tilled soil Designing A Great User Experience Prototypes These
products can help you prototype: Foundation: foundation.zurb.com Bootstrap: twitter.github.io/bootstrap Ratchet: maker.github.io/ratchet Flinto: flinto.com Briefs: giveabrief.com POP: popapp.in Xcode/Storyboard: blog.mengto.com/prototype-xcode-storyboard

fresh tilled soil Designing A Great User Experience User Tests
A user test helps you validate whatever you decided to build. You can test a finished product and get lots of great information, but the greatest advantage is conferred when you are able to start testing early. We’ll discuss this more in the next section.

fresh tilled soil Designing A Great User Experience 04What to
Build and Why Your first test

fresh tilled soil Designing A Great User Experience So, what
Should I build? Whatever you can. Sometimes that’s not much. But ask yourself this: Would you rather invest years and millions of dollars into building something only to find out nobody can figure out how it works? Or even worse, that nobody wants it?

fresh tilled soil Designing A Great User Experience Prototype For
us, the answer is often a prototype. We aren’t back-end developers, we don’t employ back-end developers. If we aren’t working with a dev team yet we still need to build something to test. Fortunately, front-end tech makes it easy to fake a back-end.

fresh tilled soil Designing A Great User Experience Minimum Viable
Product For startups and product companies a minimum viable product is often the answer. An MVP is popular in Lean circles. Building one means building the smallest thing you can learn something from. Build it, test it, learn from those tests, build something new. It is the smallest amount of effort you can go to and still get validated learning from it.

fresh tilled soil Designing A Great User Experience Usability Testing
Regardless of what you build, you should test it with real users. Assumptions are often wrong, and a user test will uncover that quickly.

fresh tilled soil Designing A Great User Experience Steve Krug’s
Maxims of User Testing A morning a month, that’s all we ask. sensible.com/rsme.html

Maxims of User Testing Start earlier than you think makes sense. sensible.com/rsme.html

Maxims of User Testing Recruit loosely and grade on a curve. sensible.com/rsme.html

Maxims of User Testing Make it a spectator sport. sensible.com/rsme.html

Maxims of User Testing Focus ruthlessly on a small number of the most important problems. sensible.com/rsme.html

Maxims of User Testing When fixing problems, always do the least you can do. sensible.com/rsme.html

Maxims of User Testing Read this. Thank me later. I’ll let Steve know I’m expecting a commission. sensible.com/rsme.html

fresh tilled soil Designing A Great User Experience Q&A We’ll
do Q&A now. If you’re looking for some of the sources I used, you can find this presentation on Slideshare: goo.gl/MAbqN

Designing a Great User Experience

Designing a Great User Experience

More Decks by Steve Hickey

Other Decks in Design

Featured

Transcript