Web Typ

Transcript

1. Steve Hickey GDI Boston Web Typography Workshop

2. Why does typography even matter?

3. When Everything Works…

4. …When Images/Fonts Fail…

5. …And When It All Fails

6. Type As Brand Expression (demo borrowed from Jason Pamental: goo.gl/JRHqGe)

7. Type As Brand Expression (demo borrowed from Jason Pamental: goo.gl/JRHqGe)

8. 1: Basics

9. Typeface vs. Font

10. Typeface vs. Font

11. Classification: Serif Aa Aa Baskerville (transitional) Caslon (humanist) Bodoni (modern)

    Aa

12. Classification: Sans-serif Aa Aa Aa Helvetica (transitional) Gill Sans (humanist)

    Futura (modern)

13. Classification: Slab-serif Aa Clarendon

14. Classification: Script Aa Monotype Corsiva

15. Classification: Display Aa Braggadocio

16. Basic Anatomy Descender height Bhpxff Baseline X height Cap height

    Stem Descender Ascender Counter Ligature

17. Normal Letter-spacing I confess at these words a shudder passed

    through me. There was a thrill in the doctor’s voice which showed that he was himself deeply moved by that which he told us. Holmes leaned forward in his excitement and his eyes had the hard, dry glitter which shot from them when he was keenly interested.

18. Tight Letter-spacing I confess at these words a shudder passed

    through me. There was a thrill in the doctor’s voice which showed that he was himself deeply moved by that which he told us. Holmes leaned forward in his excitement and his eyes had the hard, dry glitter which shot from them when he was keenly interested.

19. Loose Letter-spacing I confess at these words a shudder passed

    through me. There was a thrill in the doctor’s voice which showed that he was himself deeply moved by that which he told us. Holmes leaned forward in his excitement and his eyes had the hard, dry glitter which shot from them when he was keenly interested.

20. Don't letter-space the lower case.

21. Ever.

22. Seriously.

23. Un-Kerned Tyson

24. Kerned yson T

25. Left Aligned I confess at these words a shudder passed

    through me. There was a thrill in the doctor’s voice which showed that he was himself deeply moved by that which he told us. Holmes leaned forward in his excitement and his eyes had the hard, dry glitter which shot from them when he was keenly interested.

26. Right Aligned I confess at these words a shudder passed

    through me. There was a thrill in the doctor’s voice which showed that he was himself deeply moved by that which he told us. Holmes leaned forward in his excitement and his eyes had the hard, dry glitter which shot from them when he was keenly interested.

27. Center Aligned I confess at these words a shudder passed

    through me. There was a thrill in the doctor’s voice which showed that he was himself deeply moved by that which he told us. Holmes leaned forward in his excitement and his eyes had the hard, dry glitter which shot from them when he was keenly interested.

28. Justified I confess at these words a shudder passed through

    me. There was a thrill in the doctor’s voice which showed that he was himself deeply moved by that which he told us. Holmes leaned forward in his excitement and his eyes had the hard, dry glitter which shot from them when he was keenly interested.

29. The Trinity: Size I confess at these words a shudder

    passed through me. There was a thrill in the doctor’s voice which showed that he was himself deeply moved by that which he told us. Holmes leaned forward in his excitement and his eyes had the hard, dry glitter which shot from them when he was keenly interested.

30. Too Small I confess at these words a shudder passed

    through me. There was a thrill in the doctor’s voice which showed that he was himself deeply moved by that which he told us. Holmes leaned forward in his excitement and his eyes had the hard, dry glitter which shot from them when he was keenly interested.

31. The Trinity: Line Length I confess at these words a

    shudder passed through me. There was a thrill in the doctor’s voice which showed that he was himself deeply moved by that which he told us. Holmes leaned forward in his excitement and his eyes had the hard, dry glitter which shot from them when he was keenly interested.

32. Too Wide I confess at these words a shudder passed

    through me. There was a thrill in the doctor’s voice which showed that he was himself deeply moved by that which he told us. Holmes leaned forward in his excitement and his eyes had the hard, dry glitter which shot from them when he was keenly interested. On the night of Sir Charles’s death Barrymore the butler, who made the discovery, sent Perkins the groom on horseback to me, and as I was sitting up late I was able to reach Baskerville Hall within an hour of the event. I checked and corroborated all the facts which were mentioned at the inquest. I followed the footsteps down the Yew Alley, I saw the spot at the moor-gate where he seemed to have waited, I remarked the change in the shape of the prints after that point, I noted that there were no other footsteps save those of Barrymore on the soft gravel, and finally I carefully examined the body, which had not been touched until my arrival. Sir Charles lay on his face, his arms out, his fingers dug into the ground, and his features convulsed with some strong emotion to such an extent that I could hardly have sworn to his identity. There was certainly no physical injury of any kind. But one false statement was made by Barrymore at the inquest. He said that there were no traces upon the ground round the body. He did not observe any. But I did—some little distance off, but fresh and clear.

33. Too Narrow I confess at these words a shudder passed

    through me. There was a thrill in the doctor’s voice which showed that he was himself deeply moved by that which he told us. Holmes leaned forward in his excitement and his eyes had the hard, dry glitter which shot from them when he was keenly interested.

34. The Trinity: Line-Height I confess at these words a shudder

    passed through me. There was a thrill in the doctor’s voice which showed that he was himself deeply moved by that which he told us. Holmes leaned forward in his excitement and his eyes had the hard, dry glitter which shot from them when he was keenly interested.

35. Too Little I confess at these words a shudder passed

    through me. There was a thrill in the doctor’s voice which showed that he was himself deeply moved by that which he told us. Holmes leaned forward in his excitement and his eyes had the hard, dry glitter which shot from them when he was keenly interested.

36. Too Much I confess at these words a shudder passed

    through me. There was a thrill in the doctor’s voice which showed that he was himself deeply moved by that which he told us. Holmes leaned forward in his excitement and his eyes had the hard, dry glitter which shot from them when he was keenly interested.

37. Size, line-length and line-height create readable text.

38. Changing one affects the others.

39. 2: Hierarchy

40. Pairing Typefaces The quick brown fox jumped over the lazy

    dog. The quick brown fox jumped over the lazy dog. The quick brown fox jumped over the lazy dog. The quick brown fox jumped over the lazy dog. The quick brown fox jumped over the lazy dog. The quick brown fox jumped over the lazy dog. Bodoni Futura Helvetica Garamond Baskerville Univers

41. Typeface I confess at these words a shudder passed through

    me. There was a thrill in the doctor’s voice which showed that he was himself deeply moved by that which he told us. Holmes leaned forward in his excitement and his eyes had the hard, dry glitter which shot from them when he was keenly interested. This heading blends into the paragraph below it.

42. Typeface I confess at these words a shudder passed through

    me. There was a thrill in the doctor’s voice which showed that he was himself deeply moved by that which he told us. Holmes leaned forward in his excitement and his eyes had the hard, dry glitter which shot from them when he was keenly interested. This heading stands out.

43. Scale I confess at these words a shudder passed through

    me. There was a thrill in the doctor’s voice which showed that he was himself deeply moved by that which he told us. Holmes leaned forward in his excitement and his eyes had the hard, dry glitter which shot from them when he was keenly interested. This heading blends into the paragraph below it.

44. Scale I confess at these words a shudder passed through

    me. There was a thrill in the doctor’s voice which showed that he was himself deeply moved by that which he told us. Holmes leaned forward in his excitement and his eyes had the hard, dry glitter which shot from them when he was keenly interested. This heading stands out.

45. Color I confess at these words a shudder passed through

    me. There was a thrill in the doctor’s voice which showed that he was himself deeply moved by that which he told us. Holmes leaned forward in his excitement and his eyes had the hard, dry glitter which shot from them when he was keenly interested. This heading blends into the paragraph below it.

46. Color I confess at these words a shudder passed through

    me. There was a thrill in the doctor’s voice which showed that he was himself deeply moved by that which he told us. Holmes leaned forward in his excitement and his eyes had the hard, dry glitter which shot from them when he was keenly interested. This heading stands out.

47. Style I confess at these words a shudder passed through

    me. There was a thrill in the doctor’s voice which showed that he was himself deeply moved by that which he told us. Holmes leaned forward in his excitement and his eyes had the hard, dry glitter which shot from them when he was keenly interested. This heading blends into the paragraph below it.

48. Style I confess at these words a shudder passed through

    me. There was a thrill in the doctor’s voice which showed that he was himself deeply moved by that which he told us. Holmes leaned forward in his excitement and his eyes had the hard, dry glitter which shot from them when he was keenly interested. This heading stands out.

49. Placement I confess at these words a shudder passed through

    me. There was a thrill in the doctor’s voice which showed that he was himself deeply moved by that which he told us. Holmes leaned forward in his excitement and his eyes had the hard, dry glitter which shot from them when he was keenly interested. This heading blends into the paragraph below it.

50. Placement I confess at these words a shudder passed through

    me. There was a thrill in the doctor’s voice which showed that he was himself deeply moved by that which he told us. Holmes leaned forward in his excitement and his eyes had the hard, dry glitter which shot from them when he was keenly interested. This heading stands out.

51. Rule of Thumb: One or two points of differentiation.

52. Subtlety is the key.

53. 3: Choice

54. Number of Styles The quick brown fox jumped over the

    lazy dog. Sorts Mill Goudy The quick brown fox jumped over the lazy dog. The quick brown fox jumped over the lazy dog. Adobe Caslon Pro The quick brown fox jumped over the lazy dog. The quick brown fox jumped over the lazy dog. The quick brown fox jumped over the lazy dog. The quick brown fox jumped over the lazy dog. The quick brown fox jumped over the lazy dog.

55. Character Sets abcdefghijklmnopqrstuvwxyz Latin абвгдеёжзийклмнопрстуфхцчшщъыьэюя αβγδεζηθικλμνξοπρσςτυφχψω Cyrillic Greek

56. Numerals 123456789 Lowercase 123456789 Uppercase

57. Proper Punctuation - Hyphen “ ” Smart quotes ' '

    ˝ Dumb quotes Primes – — En dash Em dash

58. Ligatures They flew stuff They flew stuff No ligatures Ligatures

59. Legibility I confess at these words a shudder passed through

    me. There was a thrill in the doctor’s voice which showed that he was himself deeply moved by that which he told us. Holmes leaned forward in his excitement and his eyes had the hard, dry glitter which shot from them when he was keenly interested.

60. Legibility I confess at these words a shudder passed through

    me. There was a thrill in the doctor’s voice which showed that he was himself deeply moved by that which he told us. Holmes leaned forward in his excitement and his eyes had the hard, dry glitter which shot from them when he was keenly interested.

61. Legibility I Lowercase l Uppercase i Numeral 1 l 1

62. Readability I confess at these words a shudder passed through

    me. There was a thrill in the doctor’s voice which showed that he was himself deeply moved by that which he told us. Holmes leaned forward in his excitement and his eyes had the hard, dry glitter which shot from them when he was keenly interested.

63. Readability I confess at these words a shudder passed through

    me. There was a thrill in the doctor’s voice which showed that he was himself deeply moved by that which he told us. Holmes leaned forward in his excitement and his eyes had the hard, dry glitter which shot from them when he was keenly interested.

64. Appropriateness I confess at these words a shudder passed through

    me. There was a thrill in the doctor’s voice which showed that he was himself deeply moved by that which he told us. Holmes leaned forward in his excitement and his eyes had the hard, dry glitter which shot from them when he was keenly interested.

65. Appropriateness I confess at these words a shudder passed through

    me. There was a thrill in the doctor’s voice which showed that he was himself deeply moved by that which he told us. Holmes leaned forward in his excitement and his eyes had the hard, dry glitter which shot from them when he was keenly interested.

66. My Google Web Fonts trick…

67. 4: Implementation

68. Web Font Services Fonts

69. Adobe Typekit

70. Adobe Typekit: Kits

71. Adobe Typekit: Domains

72. Detour: Using the Terminal $ cd ~/Sites/gdi-type-workshop/ $ php -S

    localhost:4000 or $ cd ~/Sites/gdi-type-workshop/ $ python -m SimpleHTTPServer 4000

73. Adobe Typekit: Install

74. Adobe Typekit: Using in CSS

75. Adobe Typekit: Kit Settings

76. Adobe Typekit: Subsetting

77. Adobe Typekit: OpenType

78. Adobe Typekit: Weights & Styles

79. Google Fonts

80. Google Fonts: Quick Use

81. Google Fonts: Weights & Styles

82. Google Fonts: Weights & Styles

83. Google Fonts: Weights & Styles

84. Google Fonts: Weights & Styles

85. Google Fonts: Use

86. Using @font-face

87. Fullest @font-face Possible @font-face { font-family: proxima-nova-regular; src: url("../fonts/proxima-nova-regular.eot"); src:

    url("../fonts/proxima-nova-regular.eot?#iefix") format("embedded-opentype"), url("../fonts/proxima-nova-regular.woff2") format("woff2"), url("../fonts/proxima-nova-regular.woff") format("woff"), url("../fonts/proxima-nova-regular.ttf") format("truetype"), url("../fonts/proxima-nova-regular.svg#proxima-nova-regular") format("svg"); font-weight: 400; font-style: normal; }

88. Repeat For Every Font @font-face { font-family: proxima-nova-regular; src: url("../fonts/proxima-nova-regular.eot");

    src: url("../fonts/proxima-nova-regular.eot?#iefix") format("embedded-opentype"), url("../fonts/proxima-nova-regular.woff2") format("woff2"), url("../fonts/proxima-nova-regular.woff") format("woff"), url("../fonts/proxima-nova-regular.ttf") format("truetype"), url("../fonts/proxima-nova-regular.svg#proxima-nova-regular") format("svg"); font-weight: 400; font-style: normal; } @font-face { font-family: proxima-nova-regular-italic; src: url("../fonts/proxima-nova-regular-italic.eot"); src: url("../fonts/proxima-nova-regular-italic.eot?#iefix") format("embedded-opentype"), url("../fonts/proxima-nova-regular-italic.woff2") format("woff2"), url("../fonts/proxima-nova-regular-italic.woff") format("woff"), url("../fonts/proxima-nova-regular-italic.ttf") format("truetype"), url("../fonts/proxima-nova-regular-italic.svg#proxima-nova-regular-italic") format("svg"); font-weight: 400; font-style: italic; } @font-face { font-family: proxima-nova-bold; src: url("../fonts/proxima-nova-bold.eot"); src: url("../fonts/proxima-nova-bold.eot?#iefix") format("embedded-opentype"), url("../fonts/proxima-nova-bold.woff2") format("woff2"), url("../fonts/proxima-nova-bold.woff") format("woff"), url("../fonts/proxima-nova-bold.ttf") format("truetype"), url("../fonts/proxima-nova-bold.svg#proxima-nova-bold") format("svg"); font-weight: 700; font-style: normal; } @font-face { font-family: proxima-nova-bold-italic; src: url("../fonts/proxima-nova-bold-italic.eot"); src: url("../fonts/proxima-nova-bold-italic.eot?#iefix") format("embedded-opentype"), url("../fonts/proxima-nova-bold-italic.woff2") format("woff2"), url("../fonts/proxima-nova-bold-italic.woff") format("woff"), url("../fonts/proxima-nova-bold-italic.ttf") format("truetype"), url("../fonts/proxima-nova-bold-italic.svg#proxima-nova-bold-italic") format("svg"); font-weight: 700; font-style: italic; }

89. I KNOW, RIGHT?

90. Fullest @font-face Support

91. Now Let's Slim It Down @font-face { font-family: proxima-nova-regular; src:

    url("../fonts/proxima-nova-regular.woff2") format("woff2"), url("../fonts/proxima-nova-regular.woff") format("woff"); font-weight: 400; font-style: normal; }

92. WOFF Support

93. WOFF2 Support

94. WOFF/WOFF 2 is much more manageable.

95. Older browsers just get your fallbacks.

96. Calling a Font Family body { font-family: Alegreya; } h1

    { font-family: "Alegreya Sans"; }

97. Falling Back to Defaults body { font-family: Alegreya, Georgia, serif;

    } h1 { font-family: "Alegreya Sans", Arial, sans-serif; }

98. Solving Faux Bold and Italic body { font-family: alegreya, Georgia,

    serif; font-weight: normal; font-weight: 400; font-style: normal; } h1 { font-family: alegreya-sans-bold, sans-serif; font-weight: bold; font-weight: 700; font-style: normal; }

99. Setting Text Size body { font-size: 100%; } /* usually

    = 16px */ h1 { font-size: 3em; } /* 3×16px = 48px */ h2 { font-size: 1.5em; } /* 1.5×16px = 24px */ p { font-size: 1em; } /* 1×16px = 16px */

100. Ems Are Tricksy body { font-size: 100%; } /* usually

     = 16px */ p { font-size: 1.5em; } /* 1.5×16px = 24px */ .caption { font-size: 1em; } /* 1×24px = 24px */

101. Rems Are Nicer… body { font-size: 100%; } /* usually

     = 16px */ p { font-size: 1.5rem; } /* 1.5×16px = 24px */ .caption { font-size: 1rem; } /* 1×16px = 16px */

102. Rem Support

103. …But, You Need a Fallback body { font-size: 100%; }

     /* usually = 16px */ p { font-size: 24px; font-size: 1.5rem; } /* 1.5×16px = 24px */ .caption { font-size: 16px; font-size: 1rem; } /* 1×16px = 16px */

104. Setting Line-Height body { font-size: 100%; line-height: 1.6; } /*

     1.6×16px ≈ 26px */ h1 { font-size: 3em; line-height: inherit; } /* 1.6×48px ≈ 77px */ p { font-size: 1em; line-height: inherit; } /* 1.6×16px ≈ 26px */

105. Modular Scales goo.gl/Ot3XHa

106. Baseline Grids I confess at these words a shudder passed

     through me. There was a thrill in the doctor’s voice which showed that he was himself deeply moved by that which he told us. Heading Level 1 Heading Level 2 I confess at these words a shudder passed through me. There was a thrill in the doctor’s voice which showed that he was himself deeply moved by that which he told us. HEADING LEVEL 3 I confess at these words a shudder passed through me. There was a thrill in the doctor’s voice which showed that he was himself deeply moved by that which he told us.

107. Setting a baseline grid is very frustrating.

108. Target Adjacent Siblings p { font-size: 1em; /* 16px */

     line-height: 1.5; /* 24px */ margin-bottom: 1.5em; } /* 24px */ h1 { font-size: 2em; /* 32px */ line-height: 1.5; } /* 48px */ h2 { font-size: 1.5em; /* 24px */ line-height: 1; } /* 24px */ h1 + h2 { margin-bottom: -.625em; }

109. Baseline Grid Reference body { background-image: linear-gradient(transparent 97%, red 100%);

     background-size: 100% 28px; /* line-height */ }

110. You've been warned.

111. – En dash – ’ Right single quote ’ “

     ” Left double quote “ Right double quote ” — ´ Em dash — Single prime ′ HTML Entities goo.gl/tshnCZ & Ampersand & ‘ Left single quote ‘ … Ellipsis … ˝ Double prime ″

112. Responsive Type: Wide Viewport I confess at these words a

     shudder passed through me. There was a thrill in the doctor’s voice which showed that he was himself deeply moved by that which he told us. Heading Level 1 Heading Level 2 I confess at these words a shudder passed through me. There was a thrill in the doctor’s voice which showed that he was himself deeply moved by that which he told us. HEADING LEVEL 3 I confess at these words a shudder passed through me. There was a thrill in the doctor’s voice which showed that he was himself deeply moved by that which he told us.

113. Responsive Type: Narrow Viewport I confess at these words a

     shudder passed through me. There was a thrill in the doctor’s voice which showed that he was himself deeply moved by that which he told us. Heading Level 1 Heading Level 2 HEADING LEVEL 3 I confess at these words a shudder passed through me. There was a thrill in the doctor’s voice which showed that he was himself deeply moved by that which he told us. I confess at these words a shudder passed through me. There was a thrill in the doctor’s voice which showed that he was himself deeply moved by that which he told us. I confess at these words a shudder passed through me. There was a thrill in the doctor’s voice which showed that he was himself deeply moved by that which he told us. Heading Level 1 Heading Level 2 I confess at these words a

114. OpenType /* no OpenType features (default) */ font-feature-settings: normal; /*

     enable small caps */ font-feature-settings: “smcp”; /* enable small caps (explicitly on) */ font-feature-settings: “smcp” on; /* use 2nd available swash character */ font-feature-settings: “swsh” 2; /* disable ligatures */ font-feature-settings: “liga” 0; /* use 1st swash and enable ligatures */ font-feature-settings: “swsh” 1, “liga” on;

115. Support for OpenType Features

116. Stupidly Hard New Stuff: CSS Locks goo.gl/6KYS4t

117. 5: Resources

118. Thinking With Type http://thinkingwithtype.com

119. The Elements of Typographic Style http://webtypography.net

120. Butterick's Practical Typography http://practicaltypography.com

121. iA Writer Blog http://ia.net/blog

122. Typekit Practice http://practice.typekit.com

123. Exercise

124. We’re going to create another hierarchy, but this time you’ll

     be working with HTML/CSS in the browser. You must use at least two typefaces, demonstrate six levels of headings, two paragraph sizes, an image caption, and ordered/unordered lists. You must also demonstrate an alternative typographic scale for smaller viewports.

125. You can fork this pen on CodePen: goo.gl/mD19w5 Or you

     can download these files to work with directly on your laptop: goo.gl/W60X0A