Web Typography Workshop

Transcript

1. Steve Hickey GDI Boston Web Typography Workshop
2. Why does typography even matter?
3. Because I said so.
4. Actually…
5. When Everything Works…
6. …When Images/Fonts Fail…
7. …And When It All Fails
8. Type As Brand Expression (demo borrowed from Jason Pamental: goo.gl/JRHqGe)
9. Type As Brand Expression (demo borrowed from Jason Pamental: goo.gl/JRHqGe)
10. 1: Basics
11. Typeface vs. Font
12. Typeface vs. Font
13. Classification: Serif Aa Aa Baskerville (transitional) Caslon (humanist) Bodoni (modern) Aa
14. Classification: Sans-serif Aa Aa Aa Helvetica (transitional) Gill Sans (humanist) Futura (modern)
15. Classification: Slab-serif Aa Clarendon
16. Classification: Script Aa Monotype Corsiva
17. Classification: Display Aa Braggadocio
18. Basic Anatomy Descender height Bhpxff Baseline X height Cap height Stem Descender Ascender Counter Ligature
19. Normal Letter-spacing I confess at these words a shudder passed through me. There was a thrill in the doctor’s voice which showed that he was himself deeply moved by that which he told us. Holmes leaned forward in his excitement and his eyes had the hard, dry glitter which shot from them when he was keenly interested.
20. Tight Letter-spacing I confess at these words a shudder passed through me. There was a thrill in the doctor’s voice which showed that he was himself deeply moved by that which he told us. Holmes leaned forward in his excitement and his eyes had the hard, dry glitter which shot from them when he was keenly interested.
21. Loose Letter-spacing I confess at these words a shudder passed through me. There was a thrill in the doctor’s voice which showed that he was himself deeply moved by that which he told us. Holmes leaned forward in his excitement and his eyes had the hard, dry glitter which shot from them when he was keenly interested.
22. Don't letter-space the lower case.
23. Ever.
24. Seriously.
25. Un-Kerned Tyson
26. Kerned yson T
27. Left Aligned I confess at these words a shudder passed through me. There was a thrill in the doctor’s voice which showed that he was himself deeply moved by that which he told us. Holmes leaned forward in his excitement and his eyes had the hard, dry glitter which shot from them when he was keenly interested.
28. Right Aligned I confess at these words a shudder passed through me. There was a thrill in the doctor’s voice which showed that he was himself deeply moved by that which he told us. Holmes leaned forward in his excitement and his eyes had the hard, dry glitter which shot from them when he was keenly interested.
29. Center Aligned I confess at these words a shudder passed through me. There was a thrill in the doctor’s voice which showed that he was himself deeply moved by that which he told us. Holmes leaned forward in his excitement and his eyes had the hard, dry glitter which shot from them when he was keenly interested.
30. Justified I confess at these words a shudder passed through me. There was a thrill in the doctor’s voice which showed that he was himself deeply moved by that which he told us. Holmes leaned forward in his excitement and his eyes had the hard, dry glitter which shot from them when he was keenly interested.
31. The Trinity: Size I confess at these words a shudder passed through me. There was a thrill in the doctor’s voice which showed that he was himself deeply moved by that which he told us. Holmes leaned forward in his excitement and his eyes had the hard, dry glitter which shot from them when he was keenly interested.
32. Too Small I confess at these words a shudder passed through me. There was a thrill in the doctor’s voice which showed that he was himself deeply moved by that which he told us. Holmes leaned forward in his excitement and his eyes had the hard, dry glitter which shot from them when he was keenly interested.
33. The Trinity: Line Length I confess at these words a shudder passed through me. There was a thrill in the doctor’s voice which showed that he was himself deeply moved by that which he told us. Holmes leaned forward in his excitement and his eyes had the hard, dry glitter which shot from them when he was keenly interested.
34. Too Wide I confess at these words a shudder passed through me. There was a thrill in the doctor’s voice which showed that he was himself deeply moved by that which he told us. Holmes leaned forward in his excitement and his eyes had the hard, dry glitter which shot from them when he was keenly interested. On the night of Sir Charles’s death Barrymore the butler, who made the discovery, sent Perkins the groom on horseback to me, and as I was sitting up late I was able to reach Baskerville Hall within an hour of the event. I checked and corroborated all the facts which were mentioned at the inquest. I followed the footsteps down the Yew Alley, I saw the spot at the moor-gate where he seemed to have waited, I remarked the change in the shape of the prints after that point, I noted that there were no other footsteps save those of Barrymore on the soft gravel, and finally I carefully examined the body, which had not been touched until my arrival. Sir Charles lay on his face, his arms out, his fingers dug into the ground, and his features convulsed with some strong emotion to such an extent that I could hardly have sworn to his identity. There was certainly no physical injury of any kind. But one false statement was made by Barrymore at the inquest. He said that there were no traces upon the ground round the body. He did not observe any. But I did—some little distance off, but fresh and clear.
35. Too Narrow I confess at these words a shudder passed through me. There was a thrill in the doctor’s voice which showed that he was himself deeply moved by that which he told us. Holmes leaned forward in his excitement and his eyes had the hard, dry glitter which shot from them when he was keenly interested.
36. The Trinity: Line-Height I confess at these words a shudder passed through me. There was a thrill in the doctor’s voice which showed that he was himself deeply moved by that which he told us. Holmes leaned forward in his excitement and his eyes had the hard, dry glitter which shot from them when he was keenly interested.
37. Too Little I confess at these words a shudder passed through me. There was a thrill in the doctor’s voice which showed that he was himself deeply moved by that which he told us. Holmes leaned forward in his excitement and his eyes had the hard, dry glitter which shot from them when he was keenly interested.
38. Too Much I confess at these words a shudder passed through me. There was a thrill in the doctor’s voice which showed that he was himself deeply moved by that which he told us. Holmes leaned forward in his excitement and his eyes had the hard, dry glitter which shot from them when he was keenly interested.
39. Size, line-length and line-height create readable text.
40. Changing one affects the others.
41. 2: Hierarchy
42. Pairing Typefaces The quick brown fox jumped over the lazy dog. The quick brown fox jumped over the lazy dog. The quick brown fox jumped over the lazy dog. The quick brown fox jumped over the lazy dog. The quick brown fox jumped over the lazy dog. The quick brown fox jumped over the lazy dog. Bodoni Futura Helvetica Garamond Baskerville Univers
43. Typeface I confess at these words a shudder passed through me. There was a thrill in the doctor’s voice which showed that he was himself deeply moved by that which he told us. Holmes leaned forward in his excitement and his eyes had the hard, dry glitter which shot from them when he was keenly interested. This heading blends into the paragraph below it.
44. Typeface I confess at these words a shudder passed through me. There was a thrill in the doctor’s voice which showed that he was himself deeply moved by that which he told us. Holmes leaned forward in his excitement and his eyes had the hard, dry glitter which shot from them when he was keenly interested. This heading stands out.
45. Scale I confess at these words a shudder passed through me. There was a thrill in the doctor’s voice which showed that he was himself deeply moved by that which he told us. Holmes leaned forward in his excitement and his eyes had the hard, dry glitter which shot from them when he was keenly interested. This heading blends into the paragraph below it.
46. Scale I confess at these words a shudder passed through me. There was a thrill in the doctor’s voice which showed that he was himself deeply moved by that which he told us. Holmes leaned forward in his excitement and his eyes had the hard, dry glitter which shot from them when he was keenly interested. This heading stands out.
47. Color I confess at these words a shudder passed through me. There was a thrill in the doctor’s voice which showed that he was himself deeply moved by that which he told us. Holmes leaned forward in his excitement and his eyes had the hard, dry glitter which shot from them when he was keenly interested. This heading blends into the paragraph below it.
48. Color I confess at these words a shudder passed through me. There was a thrill in the doctor’s voice which showed that he was himself deeply moved by that which he told us. Holmes leaned forward in his excitement and his eyes had the hard, dry glitter which shot from them when he was keenly interested. This heading stands out.
49. Style I confess at these words a shudder passed through me. There was a thrill in the doctor’s voice which showed that he was himself deeply moved by that which he told us. Holmes leaned forward in his excitement and his eyes had the hard, dry glitter which shot from them when he was keenly interested. This heading blends into the paragraph below it.
50. Style I confess at these words a shudder passed through me. There was a thrill in the doctor’s voice which showed that he was himself deeply moved by that which he told us. Holmes leaned forward in his excitement and his eyes had the hard, dry glitter which shot from them when he was keenly interested. This heading stands out.
51. Placement I confess at these words a shudder passed through me. There was a thrill in the doctor’s voice which showed that he was himself deeply moved by that which he told us. Holmes leaned forward in his excitement and his eyes had the hard, dry glitter which shot from them when he was keenly interested. This heading blends into the paragraph below it.
52. Placement I confess at these words a shudder passed through me. There was a thrill in the doctor’s voice which showed that he was himself deeply moved by that which he told us. Holmes leaned forward in his excitement and his eyes had the hard, dry glitter which shot from them when he was keenly interested. This heading stands out.
53. Rule of Thumb: One or two points of differentiation.
54. Subtlety is the key.
55. 3: Choice
56. Number of Styles The quick brown fox jumped over the lazy dog. Sorts Mill Goudy The quick brown fox jumped over the lazy dog. The quick brown fox jumped over the lazy dog. Adobe Caslon Pro The quick brown fox jumped over the lazy dog. The quick brown fox jumped over the lazy dog. The quick brown fox jumped over the lazy dog. The quick brown fox jumped over the lazy dog. The quick brown fox jumped over the lazy dog.
57. Character Sets abcdefghijklmnopqrstuvwxyz Latin абвгдеёжзийклмнопрстуфхцчшщъыьэюя αβγδεζηθικλμνξοπρσςτυφχψω Cyrillic Greek
58. Numerals 123456789 Lowercase 123456789 Uppercase
59. Proper Punctuation - Hyphen “ ” Smart quotes ' ' ˝ Dumb quotes Primes – — En dash Em dash
60. Ligatures They flew stuff They flew stuff No ligatures Ligatures
61. Legibility I confess at these words a shudder passed through me. There was a thrill in the doctor’s voice which showed that he was himself deeply moved by that which he told us. Holmes leaned forward in his excitement and his eyes had the hard, dry glitter which shot from them when he was keenly interested.
62. Legibility I confess at these words a shudder passed through me. There was a thrill in the doctor’s voice which showed that he was himself deeply moved by that which he told us. Holmes leaned forward in his excitement and his eyes had the hard, dry glitter which shot from them when he was keenly interested.
63. Legibility I Lowercase l Uppercase i Numeral 1 l 1
64. Readability I confess at these words a shudder passed through me. There was a thrill in the doctor’s voice which showed that he was himself deeply moved by that which he told us. Holmes leaned forward in his excitement and his eyes had the hard, dry glitter which shot from them when he was keenly interested.
65. Readability I confess at these words a shudder passed through me. There was a thrill in the doctor’s voice which showed that he was himself deeply moved by that which he told us. Holmes leaned forward in his excitement and his eyes had the hard, dry glitter which shot from them when he was keenly interested.
66. Appropriateness I confess at these words a shudder passed through me. There was a thrill in the doctor’s voice which showed that he was himself deeply moved by that which he told us. Holmes leaned forward in his excitement and his eyes had the hard, dry glitter which shot from them when he was keenly interested.
67. Appropriateness I confess at these words a shudder passed through me. There was a thrill in the doctor’s voice which showed that he was himself deeply moved by that which he told us. Holmes leaned forward in his excitement and his eyes had the hard, dry glitter which shot from them when he was keenly interested.
68. My Google Web Fonts trick…
69. Exercise 1
70. Choose two different typefaces and create a simple typographic hierarchy with them. You must use three different heading levels and two paragraph sizes. I’d recommend giving Typecast a try for this exercise: http://typecast.com
71. 4: Implementation
72. Web Font Services Fonts
73. Adobe Typekit
74. Adobe Typekit: Kits
75. Adobe Typekit: Domains
76. Detour: Using the Terminal $ cd ~/Sites/gdi-type-workshop/ $ php -S localhost:4000 or $ cd ~/Sites/gdi-type-workshop/ $ python -m SimpleHTTPServer 4000
77. Adobe Typekit: Install
78. Adobe Typekit: Using in CSS
79. Adobe Typekit: Kit Settings
80. Adobe Typekit: Subsetting
81. Adobe Typekit: OpenType
82. Adobe Typekit: Weights & Styles
83. Google Fonts
84. Google Fonts: Quick Use
85. Google Fonts: Weights & Styles
86. Google Fonts: Weights & Styles
87. Google Fonts: Weights & Styles
88. Google Fonts: Weights & Styles
89. Google Fonts: Use
90. Using @font-face
91. Fullest @font-face Possible @font-face { font-family: proxima-nova-regular; src: url("../fonts/proxima-nova-regular.eot"); src: url("../fonts/proxima-nova-regular.eot?#iefix") format("embedded-opentype"), url("../fonts/proxima-nova-regular.woff2") format("woff2"), url("../fonts/proxima-nova-regular.woff") format("woff"), url("../fonts/proxima-nova-regular.ttf") format("truetype"), url("../fonts/proxima-nova-regular.svg#proxima-nova-regular") format("svg"); font-weight: 400; font-style: normal; }
92. Repeat For Every Font @font-face { font-family: proxima-nova-regular; src: url("../fonts/proxima-nova-regular.eot"); src: url("../fonts/proxima-nova-regular.eot?#iefix") format("embedded-opentype"), url("../fonts/proxima-nova-regular.woff2") format("woff2"), url("../fonts/proxima-nova-regular.woff") format("woff"), url("../fonts/proxima-nova-regular.ttf") format("truetype"), url("../fonts/proxima-nova-regular.svg#proxima-nova-regular") format("svg"); font-weight: 400; font-style: normal; } @font-face { font-family: proxima-nova-regular-italic; src: url("../fonts/proxima-nova-regular-italic.eot"); src: url("../fonts/proxima-nova-regular-italic.eot?#iefix") format("embedded-opentype"), url("../fonts/proxima-nova-regular-italic.woff2") format("woff2"), url("../fonts/proxima-nova-regular-italic.woff") format("woff"), url("../fonts/proxima-nova-regular-italic.ttf") format("truetype"), url("../fonts/proxima-nova-regular-italic.svg#proxima-nova-regular-italic") format("svg"); font-weight: 400; font-style: italic; } @font-face { font-family: proxima-nova-bold; src: url("../fonts/proxima-nova-bold.eot"); src: url("../fonts/proxima-nova-bold.eot?#iefix") format("embedded-opentype"), url("../fonts/proxima-nova-bold.woff2") format("woff2"), url("../fonts/proxima-nova-bold.woff") format("woff"), url("../fonts/proxima-nova-bold.ttf") format("truetype"), url("../fonts/proxima-nova-bold.svg#proxima-nova-bold") format("svg"); font-weight: 700; font-style: normal; } @font-face { font-family: proxima-nova-bold-italic; src: url("../fonts/proxima-nova-bold-italic.eot"); src: url("../fonts/proxima-nova-bold-italic.eot?#iefix") format("embedded-opentype"), url("../fonts/proxima-nova-bold-italic.woff2") format("woff2"), url("../fonts/proxima-nova-bold-italic.woff") format("woff"), url("../fonts/proxima-nova-bold-italic.ttf") format("truetype"), url("../fonts/proxima-nova-bold-italic.svg#proxima-nova-bold-italic") format("svg"); font-weight: 700; font-style: italic; }
93. I KNOW, RIGHT?
94. Fullest @font-face Support
95. Now Let's Slim It Down @font-face { font-family: proxima-nova-regular; src: url("../fonts/proxima-nova-regular.woff2") format("woff2"), url("../fonts/proxima-nova-regular.woff") format("woff"); font-weight: 400; font-style: normal; }
96. WOFF Support
97. WOFF2 Support
98. WOFF/WOFF 2 is much more manageable.
99. Older browsers just get your fallbacks.
100. Calling a Font Family body { font-family: Alegreya; } h1 { font-family: "Alegreya Sans"; }
101. Falling Back to Defaults body { font-family: Alegreya, Georgia, serif; } h1 { font-family: "Alegreya Sans", Arial, sans-serif; }
102. Solving Faux Bold and Italic body { font-family: alegreya, Georgia, serif; font-weight: normal; font-weight: 400; font-style: normal; } h1 { font-family: alegreya-sans-bold, sans-serif; font-weight: bold; font-weight: 700; font-style: normal; }
103. Setting Text Size body { font-size: 100%; } /* usually = 16px */ h1 { font-size: 3em; } /* 3×16px = 48px */ h2 { font-size: 1.5em; } /* 1.5×16px = 24px */ p { font-size: 1em; } /* 1×16px = 16px */
104. Ems Are Tricksy body { font-size: 100%; } /* usually = 16px */ p { font-size: 1.5em; } /* 1.5×16px = 24px */ .caption { font-size: 1em; } /* 1×24px = 24px */
105. Rems Are Nicer… body { font-size: 100%; } /* usually = 16px */ p { font-size: 1.5rem; } /* 1.5×16px = 24px */ .caption { font-size: 1rem; } /* 1×16px = 16px */
106. Rem Support
107. …But, You Need a Fallback body { font-size: 100%; } /* usually = 16px */ p { font-size: 24px; font-size: 1.5rem; } /* 1.5×16px = 24px */ .caption { font-size: 16px; font-size: 1rem; } /* 1×16px = 16px */
108. Setting Line-Height body { font-size: 100%; line-height: 1.6; } /* 1.6×16px ≈ 26px */ h1 { font-size: 3em; line-height: inherit; } /* 1.6×48px ≈ 77px */ p { font-size: 1em; line-height: inherit; } /* 1.6×16px ≈ 26px */
109. http://modularscale.com
110. Baseline Grids I confess at these words a shudder passed through me. There was a thrill in the doctor’s voice which showed that he was himself deeply moved by that which he told us. Heading Level 1 Heading Level 2 I confess at these words a shudder passed through me. There was a thrill in the doctor’s voice which showed that he was himself deeply moved by that which he told us. HEADING LEVEL 3 I confess at these words a shudder passed through me. There was a thrill in the doctor’s voice which showed that he was himself deeply moved by that which he told us.
111. Setting a baseline grid is very frustrating.
112. Target Adjacent Siblings p { font-size: 1em; /* 16px */ line-height: 1.5; /* 24px */ margin-bottom: 1.5em; } /* 24px */ h1 { font-size: 2em; /* 32px */ line-height: 1.5; } /* 48px */ h2 { font-size: 1.5em; /* 24px */ line-height: 1; } /* 24px */ h1 + h2 { margin-bottom: -.625em; }
113. GridOverlay Plugin http://freshtilledsoil.github.io/gridOverlay/
114. You've been warned.
115. – En dash – ’ Right single quote ’ “ ” Left double quote “ Right double quote ” — ´ Em dash — Single prime ′ HTML Entities http://www.freeformatter.com/html-entities.html & Ampersand & ‘ Left single quote ‘ … Ellipsis … ˝ Double prime ″
116. Responsive Type: Wide Viewport I confess at these words a shudder passed through me. There was a thrill in the doctor’s voice which showed that he was himself deeply moved by that which he told us. Heading Level 1 Heading Level 2 I confess at these words a shudder passed through me. There was a thrill in the doctor’s voice which showed that he was himself deeply moved by that which he told us. HEADING LEVEL 3 I confess at these words a shudder passed through me. There was a thrill in the doctor’s voice which showed that he was himself deeply moved by that which he told us.
117. Responsive Type: Narrow Viewport I confess at these words a shudder passed through me. There was a thrill in the doctor’s voice which showed that he was himself deeply moved by that which he told us. Heading Level 1 Heading Level 2 HEADING LEVEL 3 I confess at these words a shudder passed through me. There was a thrill in the doctor’s voice which showed that he was himself deeply moved by that which he told us. I confess at these words a shudder passed through me. There was a thrill in the doctor’s voice which showed that he was himself deeply moved by that which he told us. I confess at these words a shudder passed through me. There was a thrill in the doctor’s voice which showed that he was himself deeply moved by that which he told us. Heading Level 1 Heading Level 2 I confess at these words a
118. OpenType: /* no OpenType features (default) */ font-feature-settings: normal; /* enable small caps */ font-feature-settings: “smcp”; /* enable small caps (explicitly on) */ font-feature-settings: “smcp” on; /* use 2nd available swash character */ font-feature-settings: “swsh” 2; /* disable ligatures */ font-feature-settings: “liga” 0; /* use 1st swash and enable ligatures */ font-feature-settings: “swsh” 1, “liga” on;
119. Support for OpenType Features
120. 5: Resources
121. Thinking With Type http://thinkingwithtype.com
122. The Elements of Typographic Style http://webtypography.net
123. Butterick's Practical Typography http://practicaltypography.com
124. iA Writer Blog http://ia.net/blog
125. Exercise 2
126. We’re going to create another hierarchy, but this time you’ll be working with HTML/CSS in the browser. You must use at least two typefaces, demonstrate six levels of headings, two paragraph sizes, an image caption, and ordered/unordered lists. You must also demonstrate an alternative typographic scale for smaller viewports.