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We're Doing It Wrong: Future Insights Live, June 2014

We're Doing It Wrong: Future Insights Live, June 2014

Steve Hickey

June 19, 2014

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  1. We’re Doing It Wrong Prototyping the Future of the Web

    Steve Hickey: UX Designer at Fresh Tilled Soil @stevehickeydsgn | @freshtilledsoil | @thedirtshow
  2. But it’s ok. We can fix that. Research/Understand Ideate Design

    Code Test and repeat... & Design & Code & Ideate & Code & Ideate & Design
  3. Step 1 → Step 2 → Step 3 → Step

    4 = Very Pretty BULLSHIT
  4. “Design is not just what it looks like and feels

    like. Design is how it works.” ! Today’s obligatory Steve Jobs quote.
  5. “Form ever follows function.” ! A grating reminder of something

    we all claim to know, from architect Louis Sullivan.
  6. “We were working with the HUD literally on my first

 at work. And learning a tremendous number of things that 
 you couldn’t possibly just guess or estimate, or print out on 
 a spreadsheet, or a project map, and that sort of thing.” ! Tom Chi, Google
  7. “Your ears can take a lot more weight than your

    nose… So if you can create a system where the ear becomes a fulcrum, then the perceptual weight disappears. This took me about two hours to figure out.” ! Tom Chi, Google
  8. 1) Sketch a lot, it’s quick and efficient. 2) Stop

    wireframing, start prototyping. 3) Test early and often. 4) Avoid comps for every screen and state. 5) Eliminate redundant parts of your workflow. 6) Process is not a straight line.