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Children of the (Digital) Revolution

Children of the (Digital) Revolution

As children explore the terrain of new technologies, their expectations are markedly different than their parents.

Jason CranfordTeague

July 14, 2014
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  1. "My main theme is the extension of the nervous system

    in the electric age, and thus, the complete break with five thousand years of mechanical technology. This I state over and over again. I do not say whether it is a good or bad thing. To do so would be meaningless and arrogant." Marshal McLuhan letter to Robert Fulford, 1964
  2. "I beat my machine it's a part of me it's

    inside of me…" Nine Inch Nails The Becoming
  3. "The student of media soon comes to expect the new

    media of any period to be classed as pseudo by those who acquired the patterns of earlier media, whatever they may happen to be" Marshal McLuhan Understanding Media, 1964
  4. "I’m a 21st Century digital boy I don't know how

    to read But I've got a lot of toys." Bad Religion 21st Century (Digital Boy)
  5. Music = Walkman Games = NES Home PC Unlikely 25

    years Ago 1988 Internet Access Unlikely Mobile Phone Unlikely
  6. Home PC Likely 12 years Ago 2001 Internet Access Likely

    Music = CD Player Games = Nintendo 64, Playstation Mobile Phone Unlikely
  7. Music = iPod/iPhone Games = Wii, XBox, Playstation Home PC

    Necessity Today 2013 Internet Access Necessity Mobile Phone Necessity
  8. ! ! ! ! ! ! ! ! ! !

    ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! 93% of teens (12–17) Home Computer
  9. Teens and Technology 2013. 
 Pew Internet & American Life

    Project, 13 March 2013 
 http://www.pewinternet.org/Reports/2013/Teens-and-Tech.aspx ~30% it’s their computer 93% of teens (12–17) Home Computer
  10. ! ! ! ! ! ! ! ! ! !

    ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! 95% of teens (12–17) Internet
  11. 95% of teens (12–17) 81% of adults (30–65) Internet Usage

    Teens and Technology 2013. 
 Pew Internet & American Life Project, 13 March 2013 
 http://www.pewinternet.org/Reports/2013/Teens-and-Tech.aspx 95% of “adults” (18–29) 52% of adults (65+)
  12. ! ! ! ! ! ! ! ! ! !

    ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! 78% of teens (12–17) Mobile Phone
  13. Teens and Technology 2013. 
 Pew Internet & American Life

    Project, 13 March 2013 
 http://www.pewinternet.org/Reports/2013/Teens-and-Tech.aspx ~50% Have Smart Phones ~25% Have Tablets 78% of teens (12–17) Mobile Phone
  14. "The brain evolved to do one thing: to take what

    is uncertain and make it certain." Beau Lotto The Infinite Monkey Cage: Perception (25 November 2013)
  15. "And the irony in all this is that that democratized

    media will eventually force all of us to become amateur critics and editors ourselves. With more and more of the information online unedited, unverified, and unsubstantiated, we will have no choice but to read everything with a skeptical eye." GOOD! Andrew Keen The Cult of the Amateur, 2007
  16. One Third of 12–15 year olds believe that if a

    search engine lists information then it must be truthful… Truth, Lies and the Internet demos.co.uk ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! http://www.flickr.com/photos/rcpl/5104874389
  17. …15 per cent don’t consider the veracity of results but

    just visit the sites they ‘like the look of’. Truth, Lies and the Internet demos.co.uk ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! http://www.flickr.com/photos/rcpl/5104874389
  18. “In the emerging, highly programmed landscape ahead, you will either

    create the software or you will be the software. It’s really that simple: Program, or be programmed. ” Douglas Rushkoff Program or be Programmed, 2010
  19. 96 percent agree digital technologies allow students to share their

    work with a wider and more varied audience. The Impact of Digital Tools on Student Writing and How Writing is Taught in Schools 
 Pew Internet & American Life Project, 16 July 2013 
 http://www.pewinternet.org/Reports/2013/Teachers-technology-and-writing.aspx ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! http://www.flickr.com/photos/rcpl/5104874389
  20. 79 percent agree that digital tools “encourage greater collaboration among

    students” The Impact of Digital Tools on Student Writing and How Writing is Taught in Schools 
 Pew Internet & American Life Project, 16 July 2013 
 http://www.pewinternet.org/Reports/2013/Teachers-technology-and-writing.aspx ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! http://www.flickr.com/photos/rcpl/5104874389
  21. I Learn Through Creation and Sharing I want to feel

    in control of my surroundings and collaborate on my work.
  22. "Right now, the cultural shifts, the legal battles, and the

    economic consolidations that are fueling media convergence are preceding shifts in the technological infrastructure. How those various transitions unfold will determine the balance of power in the next media era." Henry Jenkins Convergence Culture, 2007
  23. ! ! ! ! ! ! ! ! ! !

    ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! 95% of teens (12–17) Internet Usage
  24. ! ! ! ! ! ! ! ! ! !

    ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! 75% on mobile How Teens Access
  25. ~25% primarily on mobile Teens and Technology 2013. 
 Pew

    Internet & American Life Project, 13 March 2013 
 http://www.pewinternet.org/Reports/2013/Teens-and-Tech.aspx 75% on mobile How Teens Access
  26. 37% on smart phone ~50% primarily on smartphone Teens and

    Technology 2013. 
 Pew Internet & American Life Project, 13 March 2013 
 http://www.pewinternet.org/Reports/2013/Teens-and-Tech.aspx How Teens Access
  27. My Information is Ubiquitous The web is not someplace you

    go… it’s something that’s always with you.
  28. Who do you trust? I Trust Sincerity. How do you

    learn? I learn through creation and sharing. Where are you going? My information is ubiquitous.
  29. "Every kid knows jobs are finished; role-playing has taken over;

    the job is a passé entity. The job belonged to the specialist. The kids know that they no longer live in a specialist world; you cannot have a goal today. You cannot say, ‘I'm going to start here and I'm going to work for the next three years and I'm going to go all that distance.’ Every kid knows that within three years, everything will have changed — including himself and the goal." Marshal McLuhan with A.F. Knowles, 1971