Trusted Filters & the Rise of DataLoyalty

There is just too much information in the universe—too much to know, too much to see, too much to do—for one person to experience even a small fraction of it all first hand. We have always turned to the people around us whom we trust to help sift through and synthesize data (turning information into knowledge) and to help us learn what’s going on (turn knowledge into understanding).

Transcript

1. www.cranfordteague.com
   Jason Cranford Teague
   @jasonct | #trustedfilters
   TRUSTED FILTERS
   & The Rise of Data Loyalty
   

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2. Jason Cranford Teague
   @jasonct | #trustedfilters
   TRUSTED FILTERS
   Hooligan Leather Biker Jacket
   A Face that frightens small
   children
   And this his son!
   Widows peak indicates
   possible vampirism
   Facial hair? Really?
   Why would
   you trust this
   man?
   

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3. Jason Cranford Teague
   @jasonct | #trustedfilters
   TRUSTED FILTERS
   20 years of Web design
   experience
   Dozens of conference
   presentations for SXSW, HOW,
   WebVisions…
   15 Books & 100s of articles
   on digital media
   MS in Tech. Comm. from
   Rensselaer Polytechnic Institute
   Clients have included Marriott,
   AOL, Bank of America, Virgin,
   Coca-Cola, Aspen Ideas Festival…
   Why you
   should trust
   this man!
   

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4. Jason Cranford Teague
   @jasonct | #trustedfilters
   TRUSTED FILTERS
   

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5. "Have no respect for the authority of
   others, for there are always contrary
   authorities to be found.”
   — Bertrand Russell
   Liberal Decalogue
   “
   Jason Cranford Teague
   @jasonct | #trustedfilters
   TRUSTED FILTERS
   

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6. Jason Cranford Teague
   @jasonct | #trustedfilters
   TRUSTED FILTERS
   

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7. Jason Cranford Teague
   @jasonct | #trustedfilters
   TRUSTED FILTERS
   

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8. Jason Cranford Teague
   @jasonct | #trustedfilters
   TRUSTED FILTERS
   

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9. Jason Cranford Teague
   @jasonct | #trustedfilters
   TRUSTED FILTERS
   

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10. One Third of 12–15 year olds
    believe that if a search
    engine lists information then
    it must be truthful…
    — Truth, Lies and the Internet
    demos.co.uk
    “
    Jason Cranford Teague
    @jasonct | #trustedfilters
    TRUSTED FILTERS
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11. …15% don’t consider the
    veracity of results but just
    visit the sites they 

    ‘like the look of’.
    — Truth, Lies and the Internet
    demos.co.uk
    “
    Jason Cranford Teague
    @jasonct | #trustedfilters
    TRUSTED FILTERS
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12. Jason Cranford Teague
    @jasonct | #trustedfilters
    TRUSTED FILTERS
    

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13. Jason Cranford Teague
    @jasonct | #trustedfilters
    TRUSTED FILTERS
    

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14. Jason Cranford Teague
    @jasonct | #trustedfilters
    TRUSTED FILTERS
    

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15. WHO DO YOU TRUST?
    Jason Cranford Teague
    @jasonct | #trustedfilters
    TRUSTED FILTERS
    

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16. "The brain evolved to do one thing: 

    to take what is uncertain 

    and make it certain.”
    —Beau Lotto
    The Infinite Monkey Cage: Perception (25 November 2013)
    “
    Jason Cranford Teague
    @jasonct | #trustedfilters
    TRUSTED FILTERS
    

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17. Jason Cranford Teague
    @jasonct | #trustedfilters
    TRUSTED FILTERS
    

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18. THE MOST TRUSTED
    NAME IN NEWS
    Jason Cranford Teague
    @jasonct | #trustedfilters
    TRUSTED FILTERS
    

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19. Jason Cranford Teague
    @jasonct | #trustedfilters
    TRUSTED FILTERS
    

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20. THE MOST TRUSTED
    NAMES IN NEWS
    Jason Cranford Teague
    @jasonct | #trustedfilters
    TRUSTED FILTERS
    

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21. ONE TO MANY
    Jason Cranford Teague
    @jasonct | #trustedfilters
    TRUSTED FILTERS
    

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22. MANY TO MANY
    Jason Cranford Teague
    @jasonct | #trustedfilters
    TRUSTED FILTERS
    

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23. MANY TO MANY TO MANY
    Jason Cranford Teague
    @jasonct | #trustedfilters
    TRUSTED FILTERS
    

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24. Jason Cranford Teague
    @jasonct | #trustedfilters
    TRUSTED FILTERS
    

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25. "And the irony in all this is that that democratized
    media will eventually force all of us to become
    amateur critics and editors ourselves. With more
    and more of the information online unedited,
    unverified, and unsubstantiated, we will have no
    choice but to read everything with a skeptical eye.”
    Andrew Keen
    The Cult of the Amateur, 2007
    “
    Jason Cranford Teague
    @jasonct | #trustedfilters
    TRUSTED FILTERS
    GOOD!
    

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26. "My main theme is the extension of the nervous
    system in the electric age, and thus, the complete
    break with five thousand years of mechanical
    technology. This I state over and over again. I do
    not say whether it is a good or bad thing. To do
    so would be meaningless and arrogant.”
    — Marshal McLuhan
    letter to Robert Fulford, 1964
    “
    Jason Cranford Teague
    @jasonct | #trustedfilters
    TRUSTED FILTERS
    

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27. “SKEPTICALITY”
    EXTRAORDINARY CLAIMS REQUIRE
    EXTRAORDINARY EVIDENCE…
    …BUT ABSENCE OF EVIDENCE IS NOT 

    EVIDENCE OF ABSENCE
    Jason Cranford Teague
    @jasonct | #trustedfilters
    TRUSTED FILTERS
    

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28. Jason Cranford Teague
    @jasonct | #trustedfilters
    TRUSTED FILTERS
    

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29. Jason Cranford Teague
    @jasonct | #trustedfilters
    TRUSTED FILTERS
    

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30. Jason Cranford Teague
    @jasonct | #trustedfilters
    TRUSTED FILTERS
    

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31. Jason Cranford Teague
    @jasonct | #trustedfilters
    TRUSTED FILTERS
    

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32. Jason Cranford Teague
    @jasonct | #trustedfilters
    TRUSTED FILTERS
    

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33. DATA LOYALTY
    Jason Cranford Teague
    @jasonct | #trustedfilters
    TRUSTED FILTERS
    

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34. Jason Cranford Teague
    @jasonct | #trustedfilters
    TRUSTED FILTERS
    

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35. That’s all your house is: 

    A pile of stuff with a cover on it.
    —George Carlin
    “
    Jason Cranford Teague
    @jasonct | #trustedfilters
    TRUSTED FILTERS
    

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36. Jason Cranford Teague
    @jasonct | #trustedfilters
    TRUSTED FILTERS
    house = server
    stuff = data
    cover = security
    

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37. That’s all your [server] is: 

    A pile of [data] with [security] on it.
    —George Carlin
    “
    Jason Cranford Teague
    @jasonct | #trustedfilters
    TRUSTED FILTERS
    

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38. TRUSTED FILTERS
    Jason Cranford Teague
    @jasonct | #trustedfilters
    TRUSTED FILTERS
    

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39. “Popular digital designs do not treat people as
    being special enough. People are treated as
    small elements in a bigger information
    machine, when in fact people are the only
    sources or destinations of information or
    indeed of any meaning to the machine at all.”
    — Jaron Lanier
    Who Owns the Future?
    “
    Jason Cranford Teague
    @jasonct | #trustedfilters
    TRUSTED FILTERS
    

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40. Jason Cranford Teague
    @jasonct | #trustedfilters
    TRUSTED FILTERS
    Filters
    Information Filters
    

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41. Jason Cranford Teague
    @jasonct | #trustedfilters
    TRUSTED FILTERS
    

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42. “Let your credo be this: Let the lie come
    into the world, let it even triumph. But
    not through me.”
    — Aleksandr Solzhenitsyn
    “
    Jason Cranford Teague
    @jasonct | #trustedfilters
    TRUSTED FILTERS
    

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43. Jason Cranford Teague
    @jasonct | #trustedfilters
    TRUSTED FILTERS
    

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44. Jason Cranford Teague
    @jasonct | #trustedfilters
    TRUSTED FILTERS
    

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45. Jason Cranford Teague
    @jasonct | #trustedfilters
    TRUSTED FILTERS
    

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46. Jason Cranford Teague
    @jasonct | #trustedfilters
    TRUSTED FILTERS
    

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47. Jason Cranford Teague
    @jasonct | #trustedfilters
    TRUSTED FILTERS
    

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48. Jason Cranford Teague
    @jasonct | #trustedfilters
    TRUSTED FILTERS
    

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49. Jason Cranford Teague
    @jasonct | #trustedfilters
    TRUSTED FILTERS
    

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50. Jason Cranford Teague
    @jasonct | #trustedfilters
    TRUSTED FILTERS
    

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51. Jason Cranford Teague
    @jasonct | #trustedfilters
    TRUSTED FILTERS
    

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52. Jason Cranford Teague
    @jasonct | #trustedfilters
    TRUSTED FILTERS
    

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53. Jason Cranford Teague
    @jasonct | #trustedfilters
    TRUSTED FILTERS
    

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