Trusted Filters & the Rise of DataLoyalty

There is just too much information in the universe—too much to know, too much to see, too much to do—for one person to experience even a small fraction of it all first hand. We have always turned to the people around us whom we trust to help sift through and synthesize data (turning information into knowledge) and to help us learn what’s going on (turn knowledge into understanding).

Transcript

1. www.cranfordteague.com Jason Cranford Teague @jasonct | #trustedfilters TRUSTED FILTERS & The Rise of Data Loyalty
2. Jason Cranford Teague @jasonct | #trustedfilters TRUSTED FILTERS Hooligan Leather Biker Jacket A Face that frightens small children And this his son! Widows peak indicates possible vampirism Facial hair? Really? Why would you trust this man?
3. Jason Cranford Teague @jasonct | #trustedfilters TRUSTED FILTERS 20 years of Web design experience Dozens of conference presentations for SXSW, HOW, WebVisions… 15 Books & 100s of articles on digital media MS in Tech. Comm. from Rensselaer Polytechnic Institute Clients have included Marriott, AOL, Bank of America, Virgin, Coca-Cola, Aspen Ideas Festival… Why you should trust this man!
4. Jason Cranford Teague @jasonct | #trustedfilters TRUSTED FILTERS
5. "Have no respect for the authority of others, for there are always contrary authorities to be found.” — Bertrand Russell Liberal Decalogue “ Jason Cranford Teague @jasonct | #trustedfilters TRUSTED FILTERS
6. Jason Cranford Teague @jasonct | #trustedfilters TRUSTED FILTERS
7. Jason Cranford Teague @jasonct | #trustedfilters TRUSTED FILTERS
8. Jason Cranford Teague @jasonct | #trustedfilters TRUSTED FILTERS
9. Jason Cranford Teague @jasonct | #trustedfilters TRUSTED FILTERS
10. One Third of 12–15 year olds believe that if a search engine lists information then it must be truthful… — Truth, Lies and the Internet demos.co.uk “ Jason Cranford Teague @jasonct | #trustedfilters TRUSTED FILTERS ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! !
11. …15% don’t consider the veracity of results but just visit the sites they 
 ‘like the look of’. — Truth, Lies and the Internet demos.co.uk “ Jason Cranford Teague @jasonct | #trustedfilters TRUSTED FILTERS ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! !
12. Jason Cranford Teague @jasonct | #trustedfilters TRUSTED FILTERS
13. Jason Cranford Teague @jasonct | #trustedfilters TRUSTED FILTERS
14. Jason Cranford Teague @jasonct | #trustedfilters TRUSTED FILTERS
15. WHO DO YOU TRUST? Jason Cranford Teague @jasonct | #trustedfilters TRUSTED FILTERS
16. "The brain evolved to do one thing: 
 to take what is uncertain 
 and make it certain.” —Beau Lotto The Infinite Monkey Cage: Perception (25 November 2013) “ Jason Cranford Teague @jasonct | #trustedfilters TRUSTED FILTERS
17. Jason Cranford Teague @jasonct | #trustedfilters TRUSTED FILTERS
18. THE MOST TRUSTED NAME IN NEWS Jason Cranford Teague @jasonct | #trustedfilters TRUSTED FILTERS
19. Jason Cranford Teague @jasonct | #trustedfilters TRUSTED FILTERS
20. THE MOST TRUSTED NAMES IN NEWS Jason Cranford Teague @jasonct | #trustedfilters TRUSTED FILTERS
21. ONE TO MANY Jason Cranford Teague @jasonct | #trustedfilters TRUSTED FILTERS
22. MANY TO MANY Jason Cranford Teague @jasonct | #trustedfilters TRUSTED FILTERS
23. MANY TO MANY TO MANY Jason Cranford Teague @jasonct | #trustedfilters TRUSTED FILTERS
24. Jason Cranford Teague @jasonct | #trustedfilters TRUSTED FILTERS
25. "And the irony in all this is that that democratized media will eventually force all of us to become amateur critics and editors ourselves. With more and more of the information online unedited, unverified, and unsubstantiated, we will have no choice but to read everything with a skeptical eye.” Andrew Keen The Cult of the Amateur, 2007 “ Jason Cranford Teague @jasonct | #trustedfilters TRUSTED FILTERS GOOD!
26. "My main theme is the extension of the nervous system in the electric age, and thus, the complete break with five thousand years of mechanical technology. This I state over and over again. I do not say whether it is a good or bad thing. To do so would be meaningless and arrogant.” — Marshal McLuhan letter to Robert Fulford, 1964 “ Jason Cranford Teague @jasonct | #trustedfilters TRUSTED FILTERS
27. “SKEPTICALITY” EXTRAORDINARY CLAIMS REQUIRE EXTRAORDINARY EVIDENCE… …BUT ABSENCE OF EVIDENCE IS NOT 
 EVIDENCE OF ABSENCE Jason Cranford Teague @jasonct | #trustedfilters TRUSTED FILTERS
28. Jason Cranford Teague @jasonct | #trustedfilters TRUSTED FILTERS
29. Jason Cranford Teague @jasonct | #trustedfilters TRUSTED FILTERS
30. Jason Cranford Teague @jasonct | #trustedfilters TRUSTED FILTERS
31. Jason Cranford Teague @jasonct | #trustedfilters TRUSTED FILTERS
32. Jason Cranford Teague @jasonct | #trustedfilters TRUSTED FILTERS
33. DATA LOYALTY Jason Cranford Teague @jasonct | #trustedfilters TRUSTED FILTERS
34. Jason Cranford Teague @jasonct | #trustedfilters TRUSTED FILTERS
35. That’s all your house is: 
 A pile of stuff with a cover on it. —George Carlin “ Jason Cranford Teague @jasonct | #trustedfilters TRUSTED FILTERS
36. Jason Cranford Teague @jasonct | #trustedfilters TRUSTED FILTERS house = server stuff = data cover = security
37. That’s all your [server] is: 
 A pile of [data] with [security] on it. —George Carlin “ Jason Cranford Teague @jasonct | #trustedfilters TRUSTED FILTERS
38. TRUSTED FILTERS Jason Cranford Teague @jasonct | #trustedfilters TRUSTED FILTERS
39. “Popular digital designs do not treat people as being special enough. People are treated as small elements in a bigger information machine, when in fact people are the only sources or destinations of information or indeed of any meaning to the machine at all.” — Jaron Lanier Who Owns the Future? “ Jason Cranford Teague @jasonct | #trustedfilters TRUSTED FILTERS
40. Jason Cranford Teague @jasonct | #trustedfilters TRUSTED FILTERS Filters Information Filters
41. Jason Cranford Teague @jasonct | #trustedfilters TRUSTED FILTERS
42. “Let your credo be this: Let the lie come into the world, let it even triumph. But not through me.” — Aleksandr Solzhenitsyn “ Jason Cranford Teague @jasonct | #trustedfilters TRUSTED FILTERS
43. Jason Cranford Teague @jasonct | #trustedfilters TRUSTED FILTERS
44. Jason Cranford Teague @jasonct | #trustedfilters TRUSTED FILTERS
45. Jason Cranford Teague @jasonct | #trustedfilters TRUSTED FILTERS
46. Jason Cranford Teague @jasonct | #trustedfilters TRUSTED FILTERS
47. Jason Cranford Teague @jasonct | #trustedfilters TRUSTED FILTERS
48. Jason Cranford Teague @jasonct | #trustedfilters TRUSTED FILTERS
49. Jason Cranford Teague @jasonct | #trustedfilters TRUSTED FILTERS
50. Jason Cranford Teague @jasonct | #trustedfilters TRUSTED FILTERS
51. Jason Cranford Teague @jasonct | #trustedfilters TRUSTED FILTERS
52. Jason Cranford Teague @jasonct | #trustedfilters TRUSTED FILTERS
53. Jason Cranford Teague @jasonct | #trustedfilters TRUSTED FILTERS