You Are UX

learn how programmers, developers, managers, executives and everyone else in your organization can empathize with the needs, wants, and desires of customers to create great experiences that people not only want to use, but love to use.
Who should attend?
Coders, developers, and engineers who want to understand how they impact the user's experience and how to work more effectively with designers.
Product managers, project managers, and executives who want to understand that thinking about user experience has to be everybody's job if they want to increase the value of their products.
Designers and other UX professionals who want learn ways to give to their product teams a starting point for conversation about experience design.
What will they learn?
Why everyone on the team—not just designers—must think about who is using the product they are creating
Questions to ask at every stage of development to ensure the usability of a product
How to think about trust when evaluating designs
Who is the Speaker?
Jason Cranford Teague is a world renowned expert on user experience design and development. He has written numerous books on digital media and design; spoken at dozens of confrences around the world; and trained teams at Cisco, Navy Federal Credit Union, Symantec, and other Fortune 100 compmanies.
Over the last twenty years, Jason has learned a lot about designer and developer frustrations with each other. He wants to bring those insights and experiences to help developers add more value to product creation by creating user friendly experiences.

Transcript

1. www.cranfordteague.com because a great experience is everybody’s job Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX
2. Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX
3. http://j.mp/dev-frustrate-des Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX
4. Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX 20 
 YEARS AGO…
5. Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX 15 
 YEARS AGO…
6. Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX 10 
 YEARS AGO…
7. Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX NOW… www.cranfordteague.com
8. Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX
9. THE FUTURE… Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX Stephen Boss & Jason Cranford Teague
10. A GAME OF PHONES Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX CASE STUDY
11. Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX
12. YOU ARE ALL
 UX PROFESSIONALS Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX
13. Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX User experience encompasses all aspects of the end-user's interaction with the company, its services, and its products. — Don Norman “
14. A GREAT EXPERIENCE IS 
 EVERYBODY’S BUSINESS Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX
15. THE CASE OF THE CMS PREVIEW Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX CASE STUDY
16. Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX The user can suck it! — Unnamed Developer “
17. “USER”? Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX
18. Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX I have never met an unimportant person. — The Doctor
19. Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX YOU ARE NOT A “USER” Introduce Yourself 1. Look to your left, right, behind and in front of you. 2.Anyone in your immediate vicinity I want you to say:
 
 “Hi, my name is <your name here>. 
 I am not a user. I am a person.” 3.Repeat.
20. DESIGN IS 
 HOW IT WORKS Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX ACME WIDGETS
21. Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX People think it's this veneer—that the designers are handed this box and told, 
 'Make it look good!’ That's not what we think design is. It's not just what it looks like and feels like. Design is how it works. — Steve Jobs “
22. UX or UI Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX
23. User experience Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX User interface is how successfully the user can achieve their goals with the user interface. is the working product. User goal are what the end user wants to achieve using the UI with a good UX.
24. Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX is high quality sound, but limited portability, and limited access. is a record and record player. is to listen to high-fidelity music, any song, anywhere. User interface User goal User experience
25. Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX is quality sound anywhere, but limited access. is a CD and CD Player. is to listen to high-fidelity music, any song, anywhere. User interface User goal User experience
26. Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX is quality sound anywhere, any song. digital files and decoder. is to listen to high-fidelity music, any song, anywhere. User interface User goal User experience
27. IT WORKS! Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX https://www.flickr.com/photos/lovestruck94/
28. MARRIOTT.COM Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX CASE STUDY
29. Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX
30. Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX 5+ WAYS 
 DEVELOPERS AFFECT UX 1. Speed 2.Crashing 3.Errors 4.Consistency 5.Accessibility 6.Other?
31. SPEED Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX http://www.webperformancetoday.com/2015/04/28/context-sensitivity-speed/
32. CRASHING Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX
33. ERRORS Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX
34. CONSISTENCY Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX
35. ACCESSIBILITY Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX
36. Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX ? OTHER?
37. THINK
 USABILITY Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX ACME WIDGETS
38. Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX After all, usability really just means making sure that something works well: that a person of average (or even below average) ability and experience can use the thing — whether it's a Web site, a fighter jet, or a revolving door — for its intended purpose without getting hopelessly frustrated. — Steve Krug “
39. USABILITY 
 IS… Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX
40. FORM 
 MEETING FUNCTION? Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX
41. DON’T 
 MAKE ME THINK? Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX http://www.flickr.com/photos/josephb/5186482331
42. 10 USABILITY HEURISTICS Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX 1. Visibility of system status 2. Match between system and the real world 3. User control and freedom 4. Consistency and standards 5. Error prevention
 6. Recognition rather than recall 7. Flexibility and efficiency of use 8. Aesthetic and minimalist design 9. Help users recognize, diagnose, and recover from errors 10. Help and documentation
43. HEURISTIC VIOLATION SEVERITY RATINGS Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX 0 = Not a problem: I disagree that this is a usability problem at all 1 = Cosmetic problem only: need not be fixed unless extra time is available on project 2 = Minor usability problem: fixing this should be given low priority 3 = Major usability problem: important to fix, so should be given high priority 4 = Usability catastrophe: imperative to fix this before product can be released
44. THE ESPRESSO MACHINE Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX CASE STUDY
45. Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX • Visibility of system status • Match between system and the real word • User control and freedom • Consistency and standards • Error prevention? • Flexibility and efficiency of use • Aesthetic and minimalist design • Help users recognize, 
 diagnose, and recover 
 from errors? • Help and documentation? • Recognition rather than recall
46. Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX CHOOSE AN EXPERIENCE and make it a bad one 1. Write down a negative user experience you had recently. 2.Identify the heuristics the product violated. 3.Rate the severity of those violations.
47. 10 USABILITY HEURISTICS Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX 1. Visibility of system status 2. Match between system and the real world 3. User control and freedom 4. Consistency and standards 5. Error prevention
 6. Recognition rather than recall 7. Flexibility and efficiency of use 8. Aesthetic and minimalist design 9. Help users recognize, diagnose, and recover from errors 10. Help and documentation
48. HEURISTIC VIOLATION SEVERITY RATINGS Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX 0 = Not a problem: I disagree that this is a usability problem at all 1 = Cosmetic problem only: need not be fixed unless extra time is available on project 2 = Minor usability problem: fixing this should be given low priority 3 = Major usability problem: important to fix, so should be given high priority 4 = Usability catastrophe: imperative to fix this before product can be released
49. THINK TRUST Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX ACME WIDGETS ♥
50. Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX To be persuasive we must be believable; to be believable we must be credible; to be credible we must be truthful. It is as simple as that. —Edward R. Murrow “
51. GAINING TRUST 
 IS EASY Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX
52. KEEPING TRUST 
 IS HARD Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX
53. EXPERIENCE = TRUST Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX
54. 10 TRUST PRINCIPLES… Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX 1. Keep Promises 2. Show Results 3. Know Your Voice 4. Respect Context 5. Transition Changes
 6. Guide, Don’t Dictate 7. Show Then Tell 8. Make it Simple, Not Simplistic 9. Always Leave Them Wanting More 10. Don’t Be a Pest!
55. GUIDE, DON’T DICTATE Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX CASE STUDY
56. Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX
57. Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX
58. Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX
59. CHANGE BLINDNESS Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX CASE STUDY
60. Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX
61. Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX
62. Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX
63. Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX
64. Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX
65. Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX
66. Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX
67. Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX CHANGE BLINDNESS
68. Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX TRANSITION CHANGE
69. Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX WHO DO YOU TRUST? and who don’t you? 1. Think of a company that you used to trust, but don’t anymore 2.Write down a brief description of the final straw for you. 3.Identify the trust principles the company violated.
70. 10 TRUST PRINCIPLES… Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX 1. Keep Promises 2. Show Results 3. Know Your Voice 4. Respect Context 5. Transition Changes
 6. Guide, Don’t Dictate 7. Show Then Tell 8. Make it Simple, Not Simplistic 9. Always Leave Them Wanting More 10. Don’t Be a Pest!
71. Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX YOU ARE UX Because a great user experience is everybody’s job www.youareux.com EARLY BIRD DISCOUNT 25%OFF DOOR PRICE
72. www.cranfordteague.com because a great experience is everybody’s job Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX