Upgrade to Pro — share decks privately, control downloads, hide ads and more …

You Are UX

You Are UX

learn how programmers, developers, managers, executives and everyone else in your organization can empathize with the needs, wants, and desires of customers to create great experiences that people not only want to use, but love to use.
Who should attend?
Coders, developers, and engineers who want to understand how they impact the user's experience and how to work more effectively with designers.
Product managers, project managers, and executives who want to understand that thinking about user experience has to be everybody's job if they want to increase the value of their products.
Designers and other UX professionals who want learn ways to give to their product teams a starting point for conversation about experience design.
What will they learn?
Why everyone on the team—not just designers—must think about who is using the product they are creating
Questions to ask at every stage of development to ensure the usability of a product
How to think about trust when evaluating designs
Who is the Speaker?
Jason Cranford Teague is a world renowned expert on user experience design and development. He has written numerous books on digital media and design; spoken at dozens of confrences around the world; and trained teams at Cisco, Navy Federal Credit Union, Symantec, and other Fortune 100 compmanies.
Over the last twenty years, Jason has learned a lot about designer and developer frustrations with each other. He wants to bring those insights and experiences to help developers add more value to product creation by creating user friendly experiences.

Jason CranfordTeague

June 14, 2016
Tweet

More Decks by Jason CranfordTeague

Other Decks in Design

Transcript

  1. www.cranfordteague.com because a great experience is everybody’s job Jason Cranford

    Teague @jasonspeaking | #YouAreUX YOU ARE UX
  2. Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX

  3. http://j.mp/dev-frustrate-des Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX

  4. Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX 20

    
 YEARS AGO…
  5. Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX 15

    
 YEARS AGO…
  6. Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX 10

    
 YEARS AGO…
  7. Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX NOW…

    www.cranfordteague.com
  8. Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX

  9. THE FUTURE… Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE

    UX Stephen Boss & Jason Cranford Teague
  10. A GAME OF PHONES Jason Cranford Teague @jasonspeaking | #YouAreUX

    YOU ARE UX CASE STUDY
  11. Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX

  12. YOU ARE ALL
 UX PROFESSIONALS Jason Cranford Teague @jasonspeaking |

    #YouAreUX YOU ARE UX
  13. Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX User

    experience encompasses all aspects of the end-user's interaction with the company, its services, and its products. — Don Norman “
  14. A GREAT EXPERIENCE IS 
 EVERYBODY’S BUSINESS Jason Cranford Teague

    @jasonspeaking | #YouAreUX YOU ARE UX
  15. THE CASE OF THE CMS PREVIEW Jason Cranford Teague @jasonspeaking

    | #YouAreUX YOU ARE UX CASE STUDY
  16. Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX The

    user can suck it! — Unnamed Developer “
  17. “USER”? Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX

  18. Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX I

    have never met an unimportant person. — The Doctor
  19. Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX YOU

    ARE NOT A “USER” Introduce Yourself 1. Look to your left, right, behind and in front of you. 2.Anyone in your immediate vicinity I want you to say:
 
 “Hi, my name is <your name here>. 
 I am not a user. I am a person.” 3.Repeat.
  20. DESIGN IS 
 HOW IT WORKS Jason Cranford Teague @jasonspeaking

    | #YouAreUX YOU ARE UX ACME WIDGETS
  21. Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX People

    think it's this veneer—that the designers are handed this box and told, 
 'Make it look good!’ That's not what we think design is. It's not just what it looks like and feels like. Design is how it works. — Steve Jobs “
  22. UX or UI Jason Cranford Teague @jasonspeaking | #YouAreUX YOU

    ARE UX
  23. User experience Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE

    UX User interface is how successfully the user can achieve their goals with the user interface. is the working product. User goal are what the end user wants to achieve using the UI with a good UX.
  24. Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX is

    high quality sound, but limited portability, and limited access. is a record and record player. is to listen to high-fidelity music, any song, anywhere. User interface User goal User experience
  25. Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX is

    quality sound anywhere, but limited access. is a CD and CD Player. is to listen to high-fidelity music, any song, anywhere. User interface User goal User experience
  26. Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX is

    quality sound anywhere, any song. digital files and decoder. is to listen to high-fidelity music, any song, anywhere. User interface User goal User experience
  27. IT WORKS! Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE

    UX https://www.flickr.com/photos/lovestruck94/
  28. MARRIOTT.COM Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX

    CASE STUDY
  29. Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX

  30. Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX 5+

    WAYS 
 DEVELOPERS AFFECT UX 1. Speed 2.Crashing 3.Errors 4.Consistency 5.Accessibility 6.Other?
  31. SPEED Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX

    http://www.webperformancetoday.com/2015/04/28/context-sensitivity-speed/
  32. CRASHING Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX

  33. ERRORS Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX

  34. CONSISTENCY Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX

  35. ACCESSIBILITY Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX

  36. Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX ?

    OTHER?
  37. THINK
 USABILITY Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE

    UX ACME WIDGETS
  38. Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX After

    all, usability really just means making sure that something works well: that a person of average (or even below average) ability and experience can use the thing — whether it's a Web site, a fighter jet, or a revolving door — for its intended purpose without getting hopelessly frustrated. — Steve Krug “
  39. USABILITY 
 IS… Jason Cranford Teague @jasonspeaking | #YouAreUX YOU

    ARE UX
  40. FORM 
 MEETING FUNCTION? Jason Cranford Teague @jasonspeaking | #YouAreUX

    YOU ARE UX
  41. DON’T 
 MAKE ME THINK? Jason Cranford Teague @jasonspeaking |

    #YouAreUX YOU ARE UX http://www.flickr.com/photos/josephb/5186482331
  42. 10 USABILITY HEURISTICS Jason Cranford Teague @jasonspeaking | #YouAreUX YOU

    ARE UX 1. Visibility of system status 2. Match between system and the real world 3. User control and freedom 4. Consistency and standards 5. Error prevention
 6. Recognition rather than recall 7. Flexibility and efficiency of use 8. Aesthetic and minimalist design 9. Help users recognize, diagnose, and recover from errors 10. Help and documentation
  43. HEURISTIC VIOLATION SEVERITY RATINGS Jason Cranford Teague @jasonspeaking | #YouAreUX

    YOU ARE UX 0 = Not a problem: I disagree that this is a usability problem at all 1 = Cosmetic problem only: need not be fixed unless extra time is available on project 2 = Minor usability problem: fixing this should be given low priority 3 = Major usability problem: important to fix, so should be given high priority 4 = Usability catastrophe: imperative to fix this before product can be released
  44. THE ESPRESSO MACHINE Jason Cranford Teague @jasonspeaking | #YouAreUX YOU

    ARE UX CASE STUDY
  45. Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX •

    Visibility of system status • Match between system and the real word • User control and freedom • Consistency and standards • Error prevention? • Flexibility and efficiency of use • Aesthetic and minimalist design • Help users recognize, 
 diagnose, and recover 
 from errors? • Help and documentation? • Recognition rather than recall
  46. Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX CHOOSE

    AN EXPERIENCE and make it a bad one 1. Write down a negative user experience you had recently. 2.Identify the heuristics the product violated. 3.Rate the severity of those violations.
  47. 10 USABILITY HEURISTICS Jason Cranford Teague @jasonspeaking | #YouAreUX YOU

    ARE UX 1. Visibility of system status 2. Match between system and the real world 3. User control and freedom 4. Consistency and standards 5. Error prevention
 6. Recognition rather than recall 7. Flexibility and efficiency of use 8. Aesthetic and minimalist design 9. Help users recognize, diagnose, and recover from errors 10. Help and documentation
  48. HEURISTIC VIOLATION SEVERITY RATINGS Jason Cranford Teague @jasonspeaking | #YouAreUX

    YOU ARE UX 0 = Not a problem: I disagree that this is a usability problem at all 1 = Cosmetic problem only: need not be fixed unless extra time is available on project 2 = Minor usability problem: fixing this should be given low priority 3 = Major usability problem: important to fix, so should be given high priority 4 = Usability catastrophe: imperative to fix this before product can be released
  49. THINK TRUST Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE

    UX ACME WIDGETS ♥
  50. Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX To

    be persuasive we must be believable; to be believable we must be credible; to be credible we must be truthful. It is as simple as that. —Edward R. Murrow “
  51. GAINING TRUST 
 IS EASY Jason Cranford Teague @jasonspeaking |

    #YouAreUX YOU ARE UX
  52. KEEPING TRUST 
 IS HARD Jason Cranford Teague @jasonspeaking |

    #YouAreUX YOU ARE UX
  53. EXPERIENCE = TRUST Jason Cranford Teague @jasonspeaking | #YouAreUX YOU

    ARE UX
  54. 10 TRUST PRINCIPLES… Jason Cranford Teague @jasonspeaking | #YouAreUX YOU

    ARE UX 1. Keep Promises 2. Show Results 3. Know Your Voice 4. Respect Context 5. Transition Changes
 6. Guide, Don’t Dictate 7. Show Then Tell 8. Make it Simple, Not Simplistic 9. Always Leave Them Wanting More 10. Don’t Be a Pest!
  55. GUIDE, DON’T DICTATE Jason Cranford Teague @jasonspeaking | #YouAreUX YOU

    ARE UX CASE STUDY
  56. Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX

  57. Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX

  58. Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX

  59. CHANGE BLINDNESS Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE

    UX CASE STUDY
  60. Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX

  61. Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX

  62. Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX

  63. Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX

  64. Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX

  65. Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX

  66. Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX

  67. Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX CHANGE

    BLINDNESS
  68. Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX TRANSITION

    CHANGE
  69. Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX WHO

    DO YOU TRUST? and who don’t you? 1. Think of a company that you used to trust, but don’t anymore 2.Write down a brief description of the final straw for you. 3.Identify the trust principles the company violated.
  70. 10 TRUST PRINCIPLES… Jason Cranford Teague @jasonspeaking | #YouAreUX YOU

    ARE UX 1. Keep Promises 2. Show Results 3. Know Your Voice 4. Respect Context 5. Transition Changes
 6. Guide, Don’t Dictate 7. Show Then Tell 8. Make it Simple, Not Simplistic 9. Always Leave Them Wanting More 10. Don’t Be a Pest!
  71. Jason Cranford Teague @jasonspeaking | #YouAreUX YOU ARE UX YOU

    ARE UX Because a great user experience is everybody’s job www.youareux.com EARLY BIRD DISCOUNT 25%OFF DOOR PRICE
  72. www.cranfordteague.com because a great experience is everybody’s job Jason Cranford

    Teague @jasonspeaking | #YouAreUX YOU ARE UX