Evolving  the Workforce  to Thrive in the Digital World

EVOLVING THE WORKFORCE TO THRIVE IN THE DIGITAL WORLD EVOLVING
THE WORKFORCE TO THRIVE IN THE DIGITAL WORLD INSPIRE CONFERENCE BELL BBM - MONTREAL NOVEMBER 2020 JEAN-MARC DE JONGHE VP DIGITAL PRODUCT & STRATEGY LA PRESSE Version 8

@madmac 2 • Medias — 1995 • La Presse —
2003 • VP Digital Product & Strategy — 2010 • Led La Presse’s digital transformation, creation of La Presse+, digital workflow and our New Mobile App speakerdeck.com/jdejongh Jean-Marc De Jonghe VP Digital Product & Strategy ca.linkedin.com/in/dejonghe

@madmac 3 Hello my name is Jean-Marc and I was
a control freak

@madmac 4 I was the master of « my »
domain and knew all of our business process

@madmac 5 I was champion of « here is how
you should do it » Please! Not like this!

@madmac 6 Master Jedi of knowing all the solutions of
our past problems Been there, done that!

@madmac 7 You know, the know-it-all wiki-boss I’m the boss
therefore I decide!

@madmac Not very useful if you want to innovate  and
solve new problems at scale 8 @madmac

@madmac 9

@madmac 10 I’m the boss therefore I decide = I’m
the bottleneck Big volume of decisions to make Delivered value Bottleneck

@madmac 11 I had no choice but to learn to
disrupt myself!

@madmac 12 SHARING MY EXPERIENCE Us The market Disruptions

@madmac 6 lessons learned to inspire your journey 13 Pace
of change is accelerating 1 It’s a very long journey 2 Visit the beginner’s valley 4 Activating all the brains around you 5 A shared common understanding 6 Will before skills 3 Change People & Skills Leadership & Teams

@madmac 14 #Context

@madmac 15 1997-2007: We are invincible ! Costly infrastructure hard
to reproduce Talents & expertise Owners of the distribution channel A great brand + Location + Customer’s Trust

@madmac 16 Nobody can beat us at our own game!
Surely nothing to worry about those clowns!

@madmac 17

@madmac 18 The great « unbundle » disruption

@madmac 19 Disruption = the great unbundle Classified Ads Career/Jobs
Obituaries TV Guide Movies listing Inserts/coupons Real Estate Legal & public notice Display Ads

@madmac 20 Disruption = the great unbundle Classified Ads Career/Jobs
Obituaries TV Guide Movies listing Inserts/coupons Real Estate Legal & public notice Display Ads

@madmac 21 @madmac

@madmac 22 We’re really not invincible after all ! Me
Our invincible business

@madmac 23 2010

@madmac 2013 24

@madmac 25 2017-2018 Mobile first workflow 100% In the cloud
1 2 3 1 2 3 « Adaptive » workflow RSS

@madmac 26 2019 new mobile application @madmac

@madmac Monthly Active Users (MAU) Unique Devices (K) 200 350
500 650 800 m ay-19 june-19 jul-19 aug.-19 sept-19 oct-19 nov-19 dec-19 jan-20 feb-20 m arch-20 april-20 m ay-20 june-20 july-20 aug-20 sept-20 Mobile App Launch of our new Mobile App 769 595 Switched to 100% production from home 27

@madmac 28 4,6 ★★★★★ 70k review No 6 - news
and magazines 350k/day 750k/month 4,5 ★★★★★ 40k review No 1 - news and magazines 275k/day 480k/month Today

@madmac 29 Daily Audience 2000 2010 2020 0 200,000 400,000
600,000 800,000 1,000,000 1,200,000 275,000 350,000 450,000 350,000 230,000 275,000 Newsprint* Web* Mobile App La Presse+ *Newsprint base on weekly average — 2000 *Web ComScore After 133 years, La Presse publishes final print edition ! December 30th, 2017 La Presse stops printing weekday editions December 31th, 2015 Launch of our first Mobile App in 2010, La Presse+ in 2013

@madmac 30 FROM DISRUPTION TO DISRUPTION Us (Still running) The
market Disruptions

@madmac 31 1Pace of change is accelerating

@madmac 32 1963 1982 1978 2006 2007 2015 2010 1996
2000 1984*

@madmac 33 1963 2015

@madmac 34 Pace of change is accelerating

@madmac 35 Change is now truly a constant process, not
an event!

@madmac 36 The career of your parents @madmac

@madmac 37 Your careers More changes Disruption @madmac

@madmac 38 « Disruptive innovation is a breakthrough innovation, as
opposed to incremental innovation, which merely optimizes the existing» Source: Jean-Marie Dru, 15 approches disruptives de l’innovation" (Ed. Pearson) Disruption ?

@madmac 39

@madmac 40 smartphones Disruption = Rupture Real mobile web &
app store GSM & CDMA 2G Edge, 3G, 4G, LTE, 5G GPS, geolocation Cloud computing & big data

@madmac 41

@madmac 42 Disruption = Rupture

@madmac 43 Disruption = Rupture

@madmac 44 Disruption = Rupture @madmac

@madmac 45 Disruption = Rupture @madmac

@madmac 46 Chen San-yuan, 70, known as "Pokémon Grandpa," talks
on his cellphone as he plays the mobile game "Pokémon Go" by Nintendo on multiple devices mounted to his bicycle's handlebars, near his home in New Taipei City, Taiwan, on November 12, 2018. # Tyrone Siu / Reuters

@madmac 47 A Palestinian woman takes a picture of a
member of the Israeli security forces as he also takes her picture in a street in Jerusalem on December 16, 2017, as demonstrations continued to ﬂare in the Middle East and elsewhere over the U.S. president's declaration of Jerusalem as Israel's capital. # Ahmad Gharabli / AFP / Getty

@madmac 48 The live-streamer Qiao Xi, 21, uses her smartphone
at her agency studio Redu Media in Beijing on November 7, 2018 Nicolas Asfouri / AFP / Getty

@madmac 49 TIME CHANGES We are here

@madmac 50 « it is not the most intellectual of
the species that survives — it is not the strongest that survives — but the one that is able best to adapt and adjust to the changing environment in which it finds itself » - C H A R L E S D A R W I N @madmac

@madmac 51 2It’s a very long journey

@madmac 52 Complete organizational change « What VUCA really means
for you », Nathan Bennett and G. James Lemoine Harvard Business Review https://hbr.org/2014/01/what-vuca-really-means-for-you Stability Certainty Simplicity Clarity Comfort Building something we know — everyday La Presse, 750 boul St-Laurent, Montreal, 1955-2003 Volatility Uncertainty Complexity Ambiguity Discomfort Innovate / inventing the future — again and again La Presse, 750 boul St-Laurent, Montreal, Now

@madmac 53 • Top Down Approach: tasks are delegated •
Eliminate risks and optimize every process • Always the same result • Our success is our well "Proven formula" Traditional • A digital product from traditional processes • A digital team managed by traditional leadership • Let’s innovate once • Thinking that answers to new problems will come from what we have already learned and done • Solution driven • "Let’s install a CRM" • "Let’s install an ERP » • Top management bring more Confusion Doing Digital A cultural change Being Digital • Constant innovation • Culture of experimentation • The important thing is to try & learn quickly • Data + insights driven • Data without insights is meaningless, and insights without action are pointless • Bottom up approach • Context and vision are shared • Company wide Collaboration • Employee input • Customer-centric • Vision driven • “To continue being one of the leading firms of the internet entertainment era.” • Top management bring more Clarity • Come into a situation that is ambiguous and bring more clarity • Everyone understand scope of their individual role Quite Easy Really Hard

@madmac 54 A shift in the mindset There is a
perfect and repeatable recipe There is no recipe Building the known Innovate / inventing the future Complicated world Complex world Montreal snowstorm 03/14/2017 45 cm, 300 people stuck for 10+ hours

@madmac 55 Innovative leader: from creator to curator Top-Down Leadership
Alignment, clarity and context leadership I decide I put into action Complicated world Complex world

@madmac 56 Every member of the organisation Waiting for a
task In action toward the vision Complicated world Complex world

@madmac 57 The new paradigm To thrive in the digital
world Building something we know Innovate / inventing the future Complicated world Complex world

@madmac 58 To thrive in the digital world Building something
we know Innovate / inventing the future The new paradigm Complex world Complicated world

@madmac 59 Which team has the best odds of winning?
Solving new problems

@madmac 60 • Constant innovation • Culture of experimentation •
The important thing is to try & learn quickly • Data + insights driven • Data without insights is meaningless, and insights without action are pointless • Bottom up approach • Context and vision are shared • Company wide Collaboration • Employee input • Customer centric • Vision Driven • Top management bring more Clarity Level 1 Traditional Level 2 Doing Digital Level 5 Being digital A very long journey One product One service The culture Many products Many services Comfortable + skillful in the known, and in the complicated world Comfortable + skillful in the ambiguity, and in the complex world One project Data & Experiences driven

@madmac 61 « It's supposed to be hard, If it
were easy: Everybody would do it! » — T O M H A N K S I N A L E A G U E O F T H E I R O W N @madmac

@madmac 62 3Will before skills

@madmac 63 Five years from now, over one- third of
skills (35%) that are considered important in today’s workforce will have changed Source: World Economic Forum, Jan 2016 Disruption

@madmac 64

@madmac « 71% of the recruiters labelled adaptability (i.e. the
ability to accommodate change) the most valuable skills for candidates’ careers in the coming year » 65 Adaptability 71% - Rebecca Wilson, Wed Jan 17th 2018 Recruitment International @madmac

@madmac 66 Communication Collaborate Problem Solving Organization Customer Service Leadership
Management 0% 15% 30% 45% 60% 18% 20% 16% 24% 31% 22% 30% 33% 34% 45% 49% 54% 55% 56% Most valued Hardest to find Most Valued Soft Skills Are Hard To Find

@madmac 67 « We are in the midst of a
Skills Revolution. Technology is transforming organizations, skills needs are changing rapidly and we know companies cannot find the talent they need. People with in-demand skills who can continually learn and adapt will call the shots. » Source: Skills Revolution 2.0 - ManpowerGroup

@madmac 68 It’s an attitude ! An amazing opportunity if
you have the will ! @madmac

@madmac Unicorns No thank you ! When recruiting or building
your team S K I L L S W I L L Soft Skills Hard Skills 69

@madmac With time Relevant With time Obsolete When recruiting or
building your team S K I L L S W I L L Soft Skills Hard Skills 70

@madmac - P E T E R D R U
C K E R « The only skill that will be important in the 21st century is the skill of learning new skills. Everything else will become obsolete over time.. » 71 @madmac

@madmac 72 4Visit the beginner’s valley often

@madmac 73 Pace of change is accelerating

@madmac 74 P r e s e n t C
u r v e D y i n g Tr a j e c t o r y P a t h s   t o t h e N e x t C u r v e Ti m e G r o w t h M i l k i n g   t h e c o w ( M a n y f i r m s ) T h r i v i n g VISIT THE BEGINNER'S VALLEY DON’T CHANGE, STAY THE EXPERT AND BECOME OBSOLETE

@madmac 75 If you want to stay relevant, enjoy the
beginner’s valley LONG-TERM SUCCESS DEPENDS ON YOUR ABILITY TO LEARN NEW SKILLS

@madmac 76 Learning is escalating an S-curve Mastery Time COMPETENCE
Beginner Conﬁdence Comfort Master

@madmac 77 0 Conﬁdence SET OF COMPETENCES A To disrupt
yourself… go ahead, jump ! Comfort zone SET OF COMPETENCES B 0 Conﬁdence Scary zone

@madmac 78 The beginner’s valley 0 Conﬁdence SET OF COMPETENCES
A SET OF COMPETENCES B To disrupt yourself… go ahead, jump ! Comfort zone 0 Conﬁdence Scary zone Always look like a step backward !

@madmac 79 The beginner’s valley 0 Conﬁdence SET OF COMPETENCES
A SET OF COMPETENCES B To disrupt yourself… go ahead, jump ! Comfort zone 0 Conﬁdence Scary zone As a leader make this zone safe for your team !

@madmac 80 I still fall — but I know I’ll
survive! @madmac

@madmac 81 Is it my role to know everything? Not
at all! My personal « paradigm shift » ?

@madmac 82 My personal « paradigm shift » ? from
Learn-it-all Joe to Know-it-all Joe

@madmac 83 My personal « paradigm shift » ? It’s
about my knowledge It’s about being great at learning Learn-it-all Joe to Know-it-all Joe Making the beginner’s valley a safe zone for everyone I’m an expert not a beginner Identify, protect and put into action their (best) ideas My ideas are so much better

@madmac 84 They are the pros They are closer to
the problems They have great ideas They are in the best position to find the solutions I am in the best position to be the curator Change of posture facing my teams @madmac

@madmac 85 My new role: identify, protect and put into
action their (best) ideas Change of posture facing my teams @madmac

@madmac 86 Innovative leader: from creator to curator Top-Down Leadership
Alignment, clarity and context leadership I decide I put into action Complicated world Complex world

@madmac - M A H AT M A G A
N D H I « You must be the change you wish to see in the world. » 87 @madmac

@madmac 88 5Activating all the brains around you

@madmac 89 Every member of the organisation Waiting for a
task In action toward the vision Complicated world Complex world

@madmac 90 The new leadership Tasks Context, clarity & goals
Complicated world Complex world

@madmac 91 Facing changes or ambiguity Complicated world Complex world
It’s not my job! Could this help us achieve the vision?

@madmac Action and collaboration toward the same goal 92 Context
and goals (not tasks): why is it so important ? @madmac

@madmac 93 Everybody need to remember their role first Business
and Subject Matter Experts Engineering and Design experts

@madmac 94 Business and Subject Matter Experts Engineering and Design
experts Solution Problem Everybody need to remember their role first

@madmac 95 Method A : you as the expert of
the solution Wrong way: SMEs as the experts of the solution Solution Problem Engineering and Design experts « Please create this solution for me… »

@madmac 96 @madmac

@madmac 97 Solution Solution Solution Solution Solution Solution Problem Engineering
and Design experts Engineering and Design experts Right way: Biz & SMEs experts of the problem to solve

@madmac 98 Magic: When D&E experts understand the problem to
solve

@madmac 99 Magic: When D&E experts understand the problem to
solve

@madmac 100

@madmac 101 Before urging to ﬁnd a solution,  focus on
understanding (to its core) What is the problem  you’re trying to solve? Business experts and Subject matter experts

@madmac - U N K N O W N «
A great solution to a wrong problem will always fail! » 102 https://www.nngroup.com/articles/the-myth-of-the-genius-designer/

@madmac Here is the problem  we are trying too solve…
103 Can you create  this solution for us…

@madmac 104 Problem Solution Never fall in love with their
own solution ❤ Fall in love with the problem they’re trying to solve for their clients The good business experts

@madmac 105 Here is my new role now: Provide insight
and understanding to enable sound decisions Activating the brains around me

@madmac 106 Biggest difference ? Innovative  product/service built with control,
no context,  and a top down approach True innovative  product/service built with  context, data + insights,  and a bottom-up approach

@madmac 107 I put into action I decide the what!
I know the how! The innovative leader I bring clarity

@madmac 108 Building a « solving new problems » machine

@madmac 109 — T I M C O O K
, I N H I S P R E PA R E D O P E N I N G R E M A R K S F O R Q 4 2 0 2 0 R E S U LT S C A L L « When we ﬁrst began to grapple with COVID-19, I said there are worse things for a company whose business is innovation than having to periodically do just about everything in an entirely new way. This year we worked in a way that pushed us to re-imagine every part of our innovation process, down to how we share these announcements with the world, and how we get new products into our customer’s hands. Working from kitchen tables and bedrooms, in distanced ofﬁce settings and reworked labs and manufacturing facilities,  the team rebuilt every part of the plane while it was midair.  And the results speak for themselves…. Innovation isn’t just about what you make—it’s about how you approach problems. And these teams, and every team across Apple, have not faced a single question this year that they haven’t found an answer to with passion and resolve. Their actions didn’t just meet the moment, they will make us  a better company moving forward »

@madmac 110 6A shared common understanding Devenir une entreprise innovante

@madmac 111 To build the "Right Stuff" you must first
develop a shared and common understanding of this "Right Stuff" 1. Building something is really expensive 2. Building the wrong things costs even more ! « Fake it till you make it »

@madmac 1$ Request for changes during the Ideation phase 10$
Request for changes during the Development phase 100$ Request for changes during the In Service phase 112 The 1 - 10 - 100 rule

@madmac 113 To build the "Right Stuff" you must first
develop a shared and common understanding of this "Right Stuff" What are we trying to build ? Small teams = less complexIty = more clarity The "Right Stuff"

@madmac 114 My “wake-up” moment

@madmac 115 Empathy Active listening Real discussions Shared common understanding
At kick-off, Take time to share the same definition vocabulary Build « Proof of concept » & Prototypes Show and learn ! Imagine the tutorial of the product or service you’re trying to build Dont be afraid to dive-in and learn the tech behind the product and service you are trying to build You need to meet! Agreement on which problems need to be solved and in which order Goals, important milestones Customer’s needs and chalenges Global or total customer experience — CX Features: MVP desirability, delightful, etc How will we operate this thing ? Who? Focus on the What, not the How Resist talking about solutions Vision Why are we doing this? Clarity

@madmac 116 A great roadmap (or plan) Leave room for
uncertainty + tackle the easy first Experiment, validate & learn Discover the route together Vision Shared common understanding first

@madmac 117 Prototype Show Learn Desirability Viability Feasibility Start here
Learning through experiments Successful innovation happens here!

@madmac 118 Idea Prototype Prototype Prototype Product With luck

@madmac 119 Idea Prototype Prototype Prototype Product Idea Idea Idea
Prototype Fake Less fake, more real Real stuff The real deal: Learning through experiments

@madmac 120 What can we do now to test this
new idea ? The new culture — Fake it till you make it —

@madmac 121 « A shared understanding,  drives the micro-decisions  that
everyone makes every day whether writing code, creating positioning, deploying a build,  designing an experience, and so on.» - S T E V E N S I N O F S K Y

@madmac 122 !Our 6 take aways

@madmac 6 lessons learned to inspire your journey 123 Pace
of change is accelerating 1 It’s a very long journey 2 Visit the beginner’s valley 4 Activating all the brains around you 5 A shared common understanding 6 Will before skills 3 Change People & Skills Leadership & Teams

@madmac 124 @ Contacts & References

@madmac 125 Connect with me Jean-Marc De Jonghe @madmac ca.linkedin.com/in/dejonghe
speakerdeck.com/jdejongh

@madmac 126 Please give-me some feedbacks https://www.surveymonkey.com/r/PLQVRK7

@madmac 127 References • Crossing the Chasm (1991, revised 1999
and 2014), Geoffrey A. Moore • TedTalk, Dan Pink sur la surprenante science de la motivation, Dan Pink https://www.ted.com/talks/ dan_pink_on_motivation? language=fr#t-1010302 • Why we plan – Part I – Failure to Rescue, Buridan’s Blog http://buridansblog12.rssing.com/ chan-20258046/all_p1.html • Complicated vs Complex and why it’s matters - Roland Wolfig https://beya.io/2016/03/complicated-vs- complex-and-why-it-matters/ • Complexity and Strategy https:// hackernoon.com/complexity-and- strategy-325cd7f59a92#.5h6wyrxvk • Prototyping: Fake It till you make it (WWDC 2014, Apple Developper, Apple Inc.), Get a glimpse of Apple's prototyping process and the range of tools and techniques they use, some of which might surprise you. https:// developer.apple.com/videos/play/design/ 12/ • The Future of Jobs : Employment, Skills and Workforce Strategy for the Fourth Industrial Revolution (World Economic Forum, Jan 2016)

Evolving the Workforce to Thrive in the Digit...

Evolving the Workforce to Thrive in the Digital World

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Evolving  the Workforce  to Thrive in the Digit...

Evolving  the Workforce  to Thrive in the Digital World