foursquare - From check-in to platform

An outsider's look at the redesign of foursquare's iOS app, leading up to the release of v5.0 in July 2012. Explanations will follow once I get around to compiling them.

Catch me on twitter.com/jdker for questions and comments!

Transcript

1. twitter.com/jdker your check-in = my data point twitter.com/jdker From check-in to platform
2. twitter.com/jdker about.me twitter.com/jdker disclaimer: this presentation is entirely based on my own research and interpretation and is not endorsed by or affiliated with Foursquare Labs, Inc. - and while it’d be pretty sweet, I don’t work for Foursquare Labs, Inc.
3. twitter.com/jdker Beginnings
4. twitter.com/jdker “Let's build things that make the real world easier to use.“
5. twitter.com/jdker Evolution: 1.0
6. twitter.com/jdker Evolution: 2.0
7. twitter.com/jdker Evolution: 3.0
8. twitter.com/jdker Features
9. twitter.com/jdker Evolution: 4.0
10. twitter.com/jdker Feed & explore
11. twitter.com/jdker Profile
12. twitter.com/jdker Check-in
13. twitter.com/jdker Back to basics We've radically simplified everything. twitter.com/jdker
14. twitter.com/jdker Requirements Increase engagement Optimize revenue opportunities Streamline { place < > user } interaction
15. twitter.com/jdker twitter.com/jdker Competition
16. twitter.com/jdker Competition
17. twitter.com/jdker Back to basics Inspiration
18. twitter.com/jdker Inspiration?
19. twitter.com/jdker Inspiration
20. twitter.com/jdker Inspiration
21. twitter.com/jdker Feed
22. twitter.com/jdker Check-in A
23. twitter.com/jdker Check-in B
24. twitter.com/jdker Explore & search
25. twitter.com/jdker Profile & pages
26. twitter.com/jdker New layout
27. twitter.com/jdker Revenue model
28. twitter.com/jdker Wrong all along? twitter.com/jdker
29. twitter.com/jdker Incentives
30. twitter.com/jdker check-in = data point
31. twitter.com/jdker The future?
32. twitter.com/jdker Connect. Jonas Knipper twitter.com/jdker jonas@robocomobo.com