be able to explain all features … create community projects … create high-quality apps and demos that show off the API … take support shifts once a month … contribute to the documentation …. collect product feedback Marketing … lead the charge on our technical content … review content for developer-friendliness … use their networks to promote content … use their networks to get attendance for our events … go to meetups and conferences in their areas of expertise … go events outside their area of expertise and serve in a mentoring capacity to others who are there … monitor the health of our developer brand and whether we’re creating enough goodwill in the community … know which conferences and hackathons to sponsor … manage and build key individual relationships in the community … help the company reach and win over developer influencers … get community members to share their projects … create and moderate places for the community to gather Jess West @jessicaewest Sales / SE … create sales collateral … help outbound strategic accounts … participate in pre-sales activities … create upsell opportunities to customers they know Culture … own and enforce the code of conduct … help us hire a more diverse team Industry / External … know everything about their company’s API and their vertical(s) … be publicly visible, accessible and available (online and offline) … share what they’re learning back to the DevRel community …. do technical support for their API … have a firm grasp of emerging technologies … be embedded in communities other than their own … hold their company accountable to the community and the industry … speak to journalists and analysts Reality