Upgrade to Pro — share decks privately, control downloads, hide ads and more …

The Awesome Truth About Pivots

The Awesome Truth About Pivots

Startups who pivot often get hated on, misunderstood, and bashed by the press. Learn why our company, 140 Proof, pivoted multiple times, and why it was awesome.

jm3 (John Manoogian III)

October 05, 2012
Tweet

More Decks by jm3 (John Manoogian III)

Other Decks in Business

Transcript

  1. JM3

  2. JM3

  3. JM3 plus 1 found you and sent you a link

    you clicked or you didn’t
  4. JM3 ruby, rails, ec2 everyone / long-tail social analytics ruby,

    rails, ec2 everyone / long-tail relevant ads… pivot!
  5. JM3

  6. JM3

  7. JM3 Long Tail Madison Avenue The confusing economics of ads:

    Media (Holding) Companies buy most media, much like Eskimos buying ice
  8. JM3

  9. JM3 WE STAYED GROUNDED IN WHAT WE LEARNED LEARNING =

    EASIER THAN PREDICTING THE FUTURE