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All in the Game: Mobilizing Your Campus Transmedia

All in the Game: Mobilizing Your Campus Transmedia

A case study on getting community buy-in and creating a massive digital world – embodied world game for higher education.

Joel G Goodman

October 11, 2012
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  1. ALL IN THE GAME
    PRESENTED BY JOEL G GOODMAN
    #AIM8 @joelgoodman

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  2. #AIM8 @joelgoodman
    TRANSMEDIA?
    WHAT DO YOU MEAN BY

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  3. #AIM8 @joelgoodman
    iPhone; Laptop, iPad: Daxx Longaphie; Browser: Fernando Vasconcelos, from The Noun Project

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  4. #AIM8 @joelgoodman
    Mountain: Marco Acri; Paper Airplane: Scott Lewis; Chair: Liza Keller, from The Noun Project

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  5. #AIM8 @joelgoodman
    City: Thibault Geffroy, from The Noun Project

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  6. #AIM8 @joelgoodman
    iPhone, from The Noun Project

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  7. #AIM8 @joelgoodman
    ALL CLEAR?

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  8. ALL IN THE GAME
    PRESENTED BY JOEL G GOODMAN
    #AIM8 @joelgoodman

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  9. #AIM8 @joelgoodman
    Crash Test Dummy: Luis Prado, from The Noun Project

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  10. #AIM8 @joelgoodman
    Glasses: Kyle Scott, from The Noun Project

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  11. #AIM8 @joelgoodman
    Light Bulb: Designers CO.R; Like: Jon Caserta; Parachute: Jason Schmitt; from The Noun Project

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  12. #AIM8 @joelgoodman

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  13. #AIM8 @joelgoodman
    Connection: Pedro Romalho, from The Noun Project

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  14. #AIM8 @joelgoodman
    Community: Michael Rowe, from The Noun Project

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  15. do your research
    LESSON #1
    #AIM8 @joelgoodman

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  16. #AIM8 @joelgoodman
    Data: Romeo Barreto, from The Noun Project
    +

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  17. CONJECTURE == RISK
    #AIM8 @joelgoodman

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  18. #AIM8 @joelgoodman
    Community: Michael Rowe, from The Noun Project

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  19. #AIM8 @joelgoodman

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  20. #AIM8 @joelgoodman
    and

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  21. INCLUDE CURRENT STUDENTS
    IN YOUR PLANS
    LESSON #2
    #AIM8 @joelgoodman

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  22. #AIM8 @joelgoodman
    Alex matt

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  23. #AIM8 @joelgoodman

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  24. #AIM8 @joelgoodman
    President
    Craig Williford
    Blue Team Captain
    Dr. William Washington
    Red Team Captain
    Chaplain
    Scott Samuelson
    Yellow Team Captain
    Dr. Allison Alcorn
    Orange Team Captain
    Dr. Tony Beckham
    Green Team Captain
    Katherine Knitt
    Purple Team Captain

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  25. #AIM8 @joelgoodman
    Community: Michael Rowe; Death: Alfredo Astort, from The Noun Project

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  26. #AIM8 @joelgoodman

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  27. #AIM8 @joelgoodman
    Checklist: Aaron Dodson, from The Noun Project

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  28. #AIM8 @joelgoodman
    Checklist: Aaron Dodson, from The Noun Project

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  29. #AIM8 @joelgoodman
    Checklist: Aaron Dodson, from The Noun Project

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  30. #AIM8 @joelgoodman
    Checklist: Aaron Dodson, from The Noun Project

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  31. INCLUDE MOAR STUDENTS
    IN YOUR PLANS
    LESSON #3
    #AIM8 @joelgoodman

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  32. #AIM8 @joelgoodman
    Turkey, from The Noun Project

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  33. #AIM8 @joelgoodman
    Sword: studioastic, from The Noun Project

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  34. #AIM8 @joelgoodman
    Community: Michael Rowe, from The Noun Project

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  35. #AIM8 @joelgoodman
    Share: Anand Nair; Hot Rod: Andrew Cameron, from The Noun Project

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  36. Be Visible on Campus
    LESSON #4
    #AIM8 @joelgoodman

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  37. #AIM8 @joelgoodman

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  38. #AIM8 @joelgoodman

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  39. #AIM8 @joelgoodman
    Coin Operated Binoculars: Simon Child, from The Noun Project

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  40. Define how you
    measure success up front
    LESSON #5
    #AIM8 @joelgoodman

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  41. #AIM8 @joelgoodman
    Community: Michael Rowe, from The Noun Project

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  42. Be Flexible
    LESSON #6
    #AIM8 @joelgoodman

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  43. #AIM8 @joelgoodman
    Community: Michael Rowe, from The Noun Project

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  44. #AIM8 @joelgoodman
    Community: Michael Rowe; Fence: dsathyaraj, from The Noun Project

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  45. #AIM8 @joelgoodman
    Community: Michael Rowe, from The Noun Project

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  46. FIGHT TO DO COOL THINGS
    BUT OVERALL
    #AIM8 @joelgoodman

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  47. JOEL G GOODMAN
    Principal, Bravery Transmedia
    [email protected]
    @joelgoodman • @braverymedia
    braverytransmedia.com

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