All in the Game: Mobilizing Your Campus Transmedia

A case study on getting community buy-in and creating a massive digital world – embodied world game for higher education.

1. ALL IN THE GAME PRESENTED BY JOEL G GOODMAN #AIM8 @joelgoodman
2. #AIM8 @joelgoodman TRANSMEDIA? WHAT DO YOU MEAN BY
3. #AIM8 @joelgoodman iPhone; Laptop, iPad: Daxx Longaphie; Browser: Fernando Vasconcelos, from The Noun Project
4. #AIM8 @joelgoodman Mountain: Marco Acri; Paper Airplane: Scott Lewis; Chair: Liza Keller, from The Noun Project
5. #AIM8 @joelgoodman City: Thibault Geffroy, from The Noun Project
6. #AIM8 @joelgoodman iPhone, from The Noun Project
7. #AIM8 @joelgoodman ALL CLEAR?
8. ALL IN THE GAME PRESENTED BY JOEL G GOODMAN #AIM8 @joelgoodman
9. #AIM8 @joelgoodman Crash Test Dummy: Luis Prado, from The Noun Project
10. #AIM8 @joelgoodman Glasses: Kyle Scott, from The Noun Project
11. #AIM8 @joelgoodman Light Bulb: Designers CO.R; Like: Jon Caserta; Parachute: Jason Schmitt; from The Noun Project
12. #AIM8 @joelgoodman
13. #AIM8 @joelgoodman Connection: Pedro Romalho, from The Noun Project
14. #AIM8 @joelgoodman Community: Michael Rowe, from The Noun Project
15. do your research LESSON #1 #AIM8 @joelgoodman
16. #AIM8 @joelgoodman Data: Romeo Barreto, from The Noun Project +
17. CONJECTURE == RISK #AIM8 @joelgoodman
18. #AIM8 @joelgoodman Community: Michael Rowe, from The Noun Project
19. #AIM8 @joelgoodman
20. #AIM8 @joelgoodman and
21. INCLUDE CURRENT STUDENTS IN YOUR PLANS LESSON #2 #AIM8 @joelgoodman
22. #AIM8 @joelgoodman Alex matt
23. #AIM8 @joelgoodman
24. #AIM8 @joelgoodman President Craig Williford Blue Team Captain Dr. William Washington Red Team Captain Chaplain Scott Samuelson Yellow Team Captain Dr. Allison Alcorn Orange Team Captain Dr. Tony Beckham Green Team Captain Katherine Knitt Purple Team Captain
25. #AIM8 @joelgoodman Community: Michael Rowe; Death: Alfredo Astort, from The Noun Project
26. #AIM8 @joelgoodman
27. #AIM8 @joelgoodman Checklist: Aaron Dodson, from The Noun Project
28. #AIM8 @joelgoodman Checklist: Aaron Dodson, from The Noun Project
29. #AIM8 @joelgoodman Checklist: Aaron Dodson, from The Noun Project
30. #AIM8 @joelgoodman Checklist: Aaron Dodson, from The Noun Project
31. INCLUDE MOAR STUDENTS IN YOUR PLANS LESSON #3 #AIM8 @joelgoodman
32. #AIM8 @joelgoodman Turkey, from The Noun Project
33. #AIM8 @joelgoodman Sword: studioastic, from The Noun Project
34. #AIM8 @joelgoodman Community: Michael Rowe, from The Noun Project
35. #AIM8 @joelgoodman Share: Anand Nair; Hot Rod: Andrew Cameron, from The Noun Project
36. Be Visible on Campus LESSON #4 #AIM8 @joelgoodman
37. #AIM8 @joelgoodman
38. #AIM8 @joelgoodman
39. #AIM8 @joelgoodman Coin Operated Binoculars: Simon Child, from The Noun Project
40. Define how you measure success up front LESSON #5 #AIM8 @joelgoodman
41. #AIM8 @joelgoodman Community: Michael Rowe, from The Noun Project
42. Be Flexible LESSON #6 #AIM8 @joelgoodman
43. #AIM8 @joelgoodman Community: Michael Rowe, from The Noun Project
44. #AIM8 @joelgoodman Community: Michael Rowe; Fence: dsathyaraj, from The Noun Project
45. #AIM8 @joelgoodman Community: Michael Rowe, from The Noun Project
46. FIGHT TO DO COOL THINGS BUT OVERALL #AIM8 @joelgoodman
47. JOEL G GOODMAN Principal, Bravery Transmedia joel@brvry.me @joelgoodman • @braverymedia braverytransmedia.com