Takumi

Manage Instagram talent in one place

Transcript

1. 0 to 1,000 Followers 9.7% Engagement ~90% of users 1-4k 4.5% ~6% of users 4-100k 2.4% ~3% of users • Interest-based following • 1-100k Followers • Usually expensive to engage with at scale • Diminished engagement • 100k+ Followers 100k + 1.7% ~0.1% of users Stars & Celebrities Traditional PR efforts Source: Takumi analysis of 500,000 Instagram accounts Engagement on Instagram
2. Influencers iOS app exclusive for Instagram users with 1,000+ followers. Browse campaigns, message brands, set up payment and get notified of feedback, new campaigns, payments etc. Advertisers Web based self serve platform. Signup, campaign creation, payments, stats and reporting etc. Followup communication with influencers in a first class direct messaging component. Top up campaigns and view photos in a beautiful collage. Connecting brands to influencers