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A strategic view on website quality

A strategic view on website quality

If the quality of our websites determines how well they perform, then why are they all so terrible?

From start-ups to enterprises and everything in-between, organizations are allowing their slow, broken websites to cost them a fortune in missed opportunities. It's time to change that. Now we have the tools, metrics, processes and technologies to make our websites truly shine.

Cast off the shackles of your technical debt, your bureaucracy, and our collective acceptance that it's somehow okay to serve rubbish experiences to our audiences.

We can do better. We can make our websites perfect, delight our users, and beat our competitors to the finish line with just a few simple tricks.

Jono Alderson

April 14, 2022

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  1. @jonoalderson “With a 0.1s improvement in site speed, we observed

    that retail consumers spent almost 10% more ” “ Deloitte, 2020, via https://bit.ly/3FOa48A More studies at wpostats.com
  2. @jonoalderson “US consumers with vision loss have an estimated $175

    billion of disposable income.” Blindcanadians.ca (via CXL), 2015, via https://bit.ly/3I13ls5
  3. @jonoalderson “Across industries, the average landing page conversion rate was

    2.35%” WordStream, 2021, via https://bit.ly/3Gs5E7d