Imagine a world where brands compete not on how big their marketing budgets are, or how many developers they employ, or how clever their website is. A world where brands compete on a level playing field, based on their virtues, and on how good a fit their product is for me, here, now.
Which brands would survive? Which ones fail? How would you stack those odds? What would we do as marketers? As brand owners? As investors? As users?
Well. This may not be as far-fetched a utopia - or dystopia - as you may think. I think we need to start asking these - and other - questions now.